Analysis of the status quo of rapid development of international market for electric tools

In recent years, China's electric tool industry has developed rapidly in the international market, while foreign exchange earned from export products is very low. The majority of the products exported by China's electric tools are "brand-named production" and "neutral packaging". Basically, they are sample-processing and do not have their own brands; on the other hand, foreign trade companies and export product manufacturers are pushing down the price of each other. The price competition and sales, as the prices of many export products have been declining year by year, have seriously affected the economic benefits of exporting enterprises, which has led to a decline in industry profits year by year. In addition, the products exported by China are almost all DIY tools and cannot be used in production lines and industries. Therefore, the export of these products cannot be sold at a good price.

The current users have further improved the product quality requirements of electric tools, especially the product efficiency, weight, life expectancy and other indicators. Taking the construction industry as an example, the quality problems of domestically-made electric tools are mainly reflected in the following: electric hammers are prone to heat, and the continuous working time is short; electric hammers have small impact force and large vibration; the operator must use pressure to advance deeply; the drill bit is easy to wear and breaks easily. Wait. Therefore, in recent years, imported electric tools in the construction industry have greatly impacted the domestic market.

At the same time, most of our electric tools do not meet the requirements of environmental protection. At present, new products developed in China should meet the requirements of the new radio interference standard (commonly referred to as EMC), and the level of EMC technology should be further improved. At the same time, new materials and new technologies should be used to reduce product noise. For example, development of rare earth permanent magnet materials will not only improve efficiency, but also reduce noise, protect the environment, and improve product performance. In addition, China's power tools only impact electric drills, electric drills, hammers and other few varieties of electronic speed control functions, most of them are single-speed products, can not meet the user's product level requirements.

In general, China’s power tools have a large gap between the product technology level and foreign counterparts, mainly due to poor product appearance, monotonous appearance, unstable quality, high-frequency screams, and low unit weight output. Electromagnetic compatibility does not meet the requirements. For example, in terms of unit weight output, current drills are about 30-50 watts/kg lower than foreign ones; angle grinders are about 30-100 watts/kg lower; impact drills are about 30-80 watts/kg lower.

The insulation structure of our country's power tool products is E-class. Now we have begun to study the insulation material of B-series series-excited motors to improve the insulation class. Although computer-aided design (CAD) has been applied in some enterprises, it has not yet been popularized in the industry. The research on ergonomics, the application of electronic technology, the study of large-capacity rechargeable batteries, the development of fast chargers, the study of the selection of insulation structures, the study of the selection of working parameters, the study of transmission structures and the design of moldings were carried out earlier in the world. And has been widely used in power tools.

In terms of new product development, most domestic enterprises are in the stage of experience design, prototype mapping, and the new product development cycle is long, while foreign countries have achieved paperless design, commonly used computer-aided design, auxiliary graphics, auxiliary manufacturing (CAM), and auxiliary tests. (CAT), the new product development cycle is only 2 to 3 months.

Improve technology

In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.

The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Should gradually change from the order of production, neutral packaging exports to export their own brand-name products. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits.

Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.

Exploiting emerging markets

To further study the trade practices of European and American power tools, while stabilizing and continuously expanding the share of China's power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring African, Latin American and Eastern European markets. .

Oppose low-price competition and standardize the export market. Except for some foreign-funded enterprises, most of the electric tools exported by China are relatively low in price, and the main reason for this phenomenon is the low price competition between exporting companies. The harms are quite serious. Some state-owned enterprises generally have superior product quality, but due to high costs, they have fallen into competition. While some of them are of poor quality and even inferior ones, they have used low-cost competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.

Set up the buyer's market concept in the competition. To realize the development of the industry around the market, companies must focus on the shift from production technology to the center of marketing, and use professional products and do-it-yourself (DIY) products at the same time. The company's production, technology, marketing and After-sales service must comply with the buyer's market law.