[High-tech LED reporter Zhou Jianhua] On the morning of August 18th, the 2012 National LED Lighting Distribution and Purchase Conference was held in Guangzhou Poly World Trade Expo Center. Marketing executives from Tsinghua Tongfang, Sunshine Lighting, Guangyu Lighting and other companies, as well as representatives from nearly 100 dealers including Guangzhou Optics Valley and Chongqing City Outer City Lighting Wholesale City attended the meeting.
During the meeting, Zhu Yan, deputy general manager of Tsinghua Tongfang Lighting Division, Hu Wei, director of sunshine lighting market planning, and Liu Hongzhi, manager of Shanxi Guangyu Semiconductor Lighting South China Region, talked about their current marketing strategies and discussed their respective companies. Brand construction, channel planning, product advantages, and successful cases are explained in detail to dealers around the world.
In recent years, Tsinghua Tongfang and Sunshine Lighting's LED projects are actively laying out domestic distribution channels. Among them, Tsinghua Tongfang authorized 111 partners, and Sunshine Lighting relies on the original traditional channels, and LED outlets have exceeded 1,500. Shanxi Guangyu relies mainly on government renovation projects. Despite the progress in channel sales, the sales of Tsinghua Tongfang and Sunshine's circulating LED products accounted for a small proportion.
In terms of product strategy, all three companies will rely on the advantages of LED industry chain to develop products suitable for market demand. For example, Shanxi Guangyu focuses on long-life luminaires that use self-developed multi-chip integrated technology to package light sources and add intelligent control functions. Tsinghua Tongfang continues to improve five series of products including outdoor, replacement, commercial, lighting and creative lighting. Sunshine Lighting will focus on launching 3-5 full range of LED commercial products and establishing a professional lighting design and after-sales service team.
During the conference, the participating dealers also fully interacted with the heads of the three companies to discuss the direction of cooperation with the heads of the three companies for their respective regions and store characteristics.
During the meeting, Zhu Yan, deputy general manager of Tsinghua Tongfang Lighting Division, Hu Wei, director of sunshine lighting market planning, and Liu Hongzhi, manager of Shanxi Guangyu Semiconductor Lighting South China Region, talked about their current marketing strategies and discussed their respective companies. Brand construction, channel planning, product advantages, and successful cases are explained in detail to dealers around the world.
In recent years, Tsinghua Tongfang and Sunshine Lighting's LED projects are actively laying out domestic distribution channels. Among them, Tsinghua Tongfang authorized 111 partners, and Sunshine Lighting relies on the original traditional channels, and LED outlets have exceeded 1,500. Shanxi Guangyu relies mainly on government renovation projects. Despite the progress in channel sales, the sales of Tsinghua Tongfang and Sunshine's circulating LED products accounted for a small proportion.
Zhu Yan, deputy general manager of Tsinghua Tongfang Lighting Division 
Sun Lighting Marketing Planning Director Hu Wei 
Liu Hongzhi, Manager of South China Region, Shanxi Guangyu Semiconductor Lighting
In terms of product strategy, all three companies will rely on the advantages of LED industry chain to develop products suitable for market demand. For example, Shanxi Guangyu focuses on long-life luminaires that use self-developed multi-chip integrated technology to package light sources and add intelligent control functions. Tsinghua Tongfang continues to improve five series of products including outdoor, replacement, commercial, lighting and creative lighting. Sunshine Lighting will focus on launching 3-5 full range of LED commercial products and establishing a professional lighting design and after-sales service team.
During the conference, the participating dealers also fully interacted with the heads of the three companies to discuss the direction of cooperation with the heads of the three companies for their respective regions and store characteristics.
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