Looking at the recent Chinese automotive circulation market, on the one hand, the market share of self-owned brands is continuously increasing. On the other hand, the Chinese government is stepping up the pace of promoting the automobile industry to enter the 2.0 era. It can be seen that the country has already been in the vehicle manufacturing end and sales channels. The reform and development of the system and the used-car market circulation have provided strong policy support. The closeness of time and the strength are unprecedented. In accelerating the transformation of the Chinese automobile industry, the country’s three important steps have already shown their identity.
Shares open to stand at the same time in the new technological revolution
On April 25th, the Ministry of Industry, Development and Reform Commission, Ministry of Science and Technology and other three ministries jointly issued a circular on the "Mid-term and Long-term Development Plan for the Automotive Industry." This is the first time that the Chinese government has expressed its position in the form of a document and will limit the number of shares of the open joint venture.
At the same time, it should be noted that in the area of ​​auto parts and components, the planning has a strong emphasis. It is proposed to promote the coordinated and efficient development of the entire industry chain, build a new type of “whole vehicle-parts†cooperation, and establish a safe and controllable key component supporting system. It reflects the government's profound understanding and understanding of the new technology revolution.
Zhao Ying, an automotive commentator, said: “The 'safety and controllability of the entire industrial chain' is a good new reference, not only highlighting the importance of core auto parts and components, but also pointing out that China has to become a strong country for the automotive industry to overcome the threshold. Emphasis on the industrial safety system that should be possessed as a car power."
The current situation is that even with a 50:50 equity ratio, the foreign party has greater control. Due to brand premiums and lack of core technologies, Chinese OEMs generally have low profits, and core component manufacturers are basically controlled by foreign companies.
The supply of core components such as engines and gearboxes is the technical core of a car. Taking the United States as an example, the former Local Composition Act stipulated that the local parts use rate could reach above 70% before it could be classified as a U.S. domestic car.
Then, in this section, the country proposes to build a new type of "whole vehicle-parts" cooperative relationship, and the whole industry chain is safe and controllable, in order to make China's auto industry gain a firm foothold in the surging technological revolution.
For the first time, the plan proposes the steps for the advancement of the intelligent network-linked vehicle - "by 2020, the new car assembly rate for auto DA (driving assistance), PA (partial autopilot), and CA (conditional autopilot) systems will exceed 50%... by 2025, The assembly rate of new cars for cars DA, PA, and CA reached 80%, and highly and fully self-driving cars started to enter the market.â€
In the new technology revolution, the automobile industry is facing restructuring and great changes. The success of new energy vehicles and intelligent network-linked vehicles depends on whether they can integrate the core technological capabilities outside the industry. If the market cannot be used for technology, then it is drawing on traditions. Based on the lessons learned from the automotive industry, it is necessary to take the lead and strengthen the core technologies in the area of ​​new technologies for automotive control.
Auto multi-channel sales consumer multi-channel warranty
From July 1st this year, the new version of the "Automotive Sales Management Measures" will be formally implemented. The new regulations stipulate that the sales of automobiles will no longer be subject to brand authorization as the precondition, and that authorized sales and non-authorized sales will be implemented in parallel. Distributors can carry out multi-brand operations, Different car brand companies can build a shared sales network and after-sales service system.
In addition, in addition to vehicle sales, vehicle maintenance will also undergo great changes. According to Article 21 of the “Administrative Measuresâ€, “Suppliers must not restrict the sales targets of the parts manufacturers, and must not restrict the dealers and after-sales services. Resellers."
On the one hand, the "Measures" fundamentally breaks the single system of car sales brand authorization, and the automobile circulation system has really entered a stage of socialized development, re-adjusting the relationship between manufacturers and distributors, and strengthening the standardized operation of the existing market.
On the other hand, the purpose of the "Measures" is to break the monopoly of the auto repair market. People can more easily obtain original parts without having to go to 4S shops to purchase them. This will inevitably lead to price competition, promote the market circulation of after-sales accessories, and thus reduce prices.
In other words, the new regulations will allow auto sales to achieve a “three-multiple model†where suppliers can sell through multiple channels and multiple channels. Distributors can also operate multiple branded products at the same time and provide after-sales services for multiple branded cars. Consumers can purchase cars and enjoy services from multiple channels.
At the same time, the development of diversified sales trends will also promote the automobile circulation network to sink in third-tier cities and rural areas, and be able to better meet the needs of urbanization development and effectively release the consumption potential of these regions.
With the improvement of circulation quality and efficiency, and the further optimization of supply of products and services, "the new management approach will become a key to stimulating the vitality of the automotive market.
Second-hand car transaction volume increase two new provinces lifted banned used car relocation
On March 21st, the Ministry of Commerce, the Ministry of Environmental Protection, and the Ministry of Public Security jointly issued the "About the Provisions on Canceling the Implementation of the Restricted Relocation Policy on Used Cars," and reiterated that all localities should speed up the elimination of the restriction policy on used cars.
The limited use of used cars has been a major obstacle to the circulation of used cars throughout the country. Many used cars that meet national standards cannot be circulated in the market.
The Ministry of Commerce and the Ministry of Public Security and the Ministry of Public Security have jointly issued letters of unprecedented intensity, especially in a few sensitive areas that can be used as "hands and feet and word games" to standardize and eliminate the possibility of "fighting and guilty."
At this point, Jiangxi has completely abolished the policy of restricting relocation of used cars, and the regulations for the use of second-hand cars in Hainan have been changed to meet the standards for the relocation of vehicles. The "Implementation Opinions of the General Office of the People's Government of Hainan Province on Promoting Facilitated Trading of Used Cars" pointed out that restrictions were imposed on the previously introduced vehicles. The policy of relocating used cars should be promptly cleared and cancelled.
The above data shows that the liquidity of the used car market is developing towards favorable parties.
However, due to the long-standing and geographically fragmented policies for second-hand car limit signing, there is still a need for continuous and substantial improvement in the level of supervision and enforcement.
Professor Wang Jingbo, Dean of the China Academy of Political Science and Law, Government of the Rule of Law proposed that the ministries and commissions of the Ministry of Environmental Protection should report to the State Council or the General Office of the State Council to reintroduce a new policy document on the elimination of the restriction policy on used cars and unify the "restricted vehicles that are allowed to move in." "Type" stipulates whether or not the "exceptional rule" contains "old car" so as to eliminate procedurally possible non-execution of local evasion.
Based on the above, the timeline is March 21, April 25 and July 1 of this year. The policies cover stocks ratio opening, the integration of parts and components industry, the breaking of a single sales channel, the lifting of the restricted use of used cars, and so on. The wide range of issues involved can be found.
First, the three ministries jointly issued a letter on the lifting of the ban on the use of used cars. After years of rapid growth in the automotive market, China has begun to enter the automobile replacement period. The use of used cars is the number one enemy that hinders the purchase of new cars by old cars, just like capital flows. The state must first allow the people to spend their money to continue printing new banknotes. In the process, it pulls the structural adjustment of GDP and the economy and lifts the ban on the use of used cars. For this reason, the country must first display buttons on the overall circulation. The opening will enable the automobile industry to continue rolling with the historical wheels.
Secondly, the three ministries and commissions jointly issued a notice on “Planning†aimed at opening up the share ratio and building a new type of “vehicle-parts†partnership. Then, the big “machine†of the automobile industry can be operated, and where is the direction ? The phrase that self-owned brands often say this year is “We need to pass the curve in the era of new energy and smart Internetâ€. In the last automobile industry era, Chinese brands did not take the initiative, so in the new era, face a rare With the opportunity of “curve passingâ€, the country has already been deeply aware of the need to firmly grasp the core components industry of new energy, which will be the cornerstone of all future superstructures.
Finally, the new version of the "Automotive Sales Management Measures" to be implemented starting July 1 will lift a single sales channel and a single maintenance channel. In terms of popularization, there will be money and products, and where will they be sold? How to operate consumer satisfaction with after-sales? "Automotive Sales Management Measures" is the answer. In the future, "car supermarkets" and "car supermarkets" will become a reality. Car prices will become an output of market regulation, and buying a car will become a transparent and fair transaction. After-sales service will be A convenient and routine maintenance.
Therefore, the country has provided strong policy support in the reform and development of the vehicle manufacturing end, the sales channel system, and the circulation of the used car market in order to force independent car companies to rapidly develop their own core competitiveness and promote the Chinese automobile industry and internationally. In line with this, this game of the Chinese auto industry has begun to take shape.
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