Big-handed Sohu Video Launches VR Content on Billion Dollars

With the booming of VR technology, VR video has begun to enter our computers and mobile phones, and domestic video sites have begun to be deployed in VR video. This year, Youku, iQiyi and other companies have announced VR strategies, and the domestic VR video war has begun. As the three major portals, Sohu also joined it.

On August 25th, Beijing time, Sohu Video announced the launch of the VR cooperation platform, with plans to invest hundreds of millions of yuan. By exploring VR technology and commercialization innovations, it will open up VR content production, production and distribution promotion channels, thereby creating a VR self-media platform.

Sohu's video VR cooperation platform will build a content ecosystem around the entire industry chain. Producers of VR panoramic videos will be given the highest priority in funding and resources, and receive strong support in shooting technology, brand communication, content promotion, patch advertising, and joint production programs. At the same time, videos rated as top-level content will receive the highest interest of the gold medal producers.

It is reported that Sohu's video VR cooperation platform will serve VR content producers, provide IP, story, shooting, and distribution full-service; through the service of VR upstream and downstream hardware partners to provide content production docking, while opening Sohu's own content and cooperation content VR shooting production. Sohu Video said that Sohu Video VR will work closely with hardware upstream and downstream, providing VR launcher with Sohu features. Sohu video VR platform can support various VR devices, including mobile VR glasses, helmet integrated machine, PC integrated machine and so on.

Sohu Video PGC Since the media "Gold Producer" plan invested more than RMB 1.6 billion in 2016, including RMB 100 million in cash, RMB 500 million in advertising resources, and RMB 1 billion in promoting resources to support the gold producer, and it is divided into proportions. Up to 60% to 90%. Sohu Video Since the Media VR Panorama Channel has been on-line this June, it is the first domestic self-media platform that fully supports VR Panorama playback. For VR content, PC, mobile, and TV three-end synchronization can now be achieved, and VR video playback is fully supported.

In just three months, Sohu Video has brought together more than 50 VR producers, more than 1,000 videos, and 3 million monthly average views. The number of people entering and escrowed by the platform is still growing rapidly, and it covers the current VR mainstream content categories, including the extreme categories of experience, tourism humanities, game animation, variety shows, and sitcoms.

Soi video product technology center general manager, 56 network general manager Ma Yi said that Sohu video VR cooperation platform to provide content operations, ad docking, resource docking, marketing, and other major functions into several major focus on fostering and inspiring the majority of producers, and strive to put the entire VR The market ecology is getting bigger and bigger; Zheng So, director of Sohu's video product technology center and 56-network chief editor, also stated that Sohu's video self-media platform now has complete panoramic playback technology support, and will continue to support the production of high-quality VR content.

Creating a converged platform for VR content requires a lot of human and material resources. Sohu Video as the industry's first network video platform to strategically promote the development of VR self-media content will mobilize the resources of Sohu Matrix, support large-scale strategic investment in VR products, provide comprehensive support, create a complete ecosystem, and strive to lead VR elements. Year content age.