Cars also have to "cloud computing"?

A world-renowned luxury car manufacturer - BMW, Baidu, one of the world's largest Chinese search engine companies, and two companies that seem to have no "intersection," have caused the traditional manufacturing industry and the Internet to wipe out "sparks." . Baidu and BMW signed a cooperation agreement recently to jointly develop and operate technical products for on-board information system search services.

Both parties will try to expand Internet services to on-board platforms so that more car owners can use the on-board information system to enjoy the convenience of the Internet and search engines anytime, anywhere. This is the first time that Baidu's “box calculation” has entered the automotive market after landing computers, mobile phones, and televisions. At present, Baidu has received similar invitations from many car manufacturers for cooperation. It is estimated that it will take a long time for more brands to implement "search" functions.

If Baidu’s "ambition" is to grab more users through different platforms, BMW hopes to provide customers with more professional and high-quality "driving experience" and "information services." In fact, the history of onboard information systems is not short. Universal's OnStar has 14 years of history, providing audio control piloting, remote door open services. Toyota's G-Book can allow 3G mobile phones to use the Internet to deliver news, traffic, weather forecasts, and other related information to terminal devices. Nissan's Car wings, through an integrated service system, conducts real-time vehicle condition testing to develop user driving habits.

However, most of these on-board information systems and application services belong to car companies that have invested in R&D on their own, and some require the use of external devices to implement operations (eg, mobile phones, MP3s), and services are mainly centered on “running”.

In the information age, customers have not satisfied that cars are only "a means of transport" and cars will become terminals for information reception. Therefore, it is not enough that the functions of the on-board information systems are limited to "basic services", and they need to be extended to the realm of life and entertainment, and even to the office. Demand. As an Internet company, Baidu's professionalism in the search field and its vast database are urgently needed by any car company. Therefore, the "cross-border" cooperation between BMW and Baidu brings infinite imagination to users.

In fact, concepts such as “people-vehicle exchange” and “digital car” are not new to us. By turning a knob on the bridge, you can use cloud computing to enjoy Internet real-time search, maps, mail, audio and video entertainment and other services on the car screen, which may not be far away.