Some people say that the current LED small and medium-sized enterprises (here mainly refers to the production of screen enterprises, not including those who simply do trade without actual production of screen enterprises), there is no suitable conditions for survival in China, many even one is born Faced with "death", even if some of the small screens you see are alive, most of them are basically struggling on the "death line"...
It may be exaggerated to say this, but in my opinion, this is not groundless. The traditional advantages of China's manufacturing industry are falling sharply, and the LED display manufacturing industry is no exception. In the LED display circle in Shenzhen, there is such a saying: After 30 years of hard work, it is better to drop a house. (Of course, it may be the reason why Shenzhen's housing prices are too high), but this also shows the current decline in the profit environment of the LED display industry. Especially for small and medium-sized screen enterprises whose advantages are gradually disappearing, it is almost normal to have a bad life...
LED small and medium-sized enterprises gradually decline in competitiveness
Before the industry's major reshuffle, some small and medium-sized screen companies are still very moist, because they have some advantages that many large-screen enterprises can't catch up with:
First, the advantage of efficiency
Since entrepreneurial small-screen enterprises do not have intermediate management, from sales to production, from technology to operation, all are directly directed by the boss, so the feedback rate to the market is significantly faster than large and medium-sized enterprises.
Second, the cost "advantage"
As we all know, the previous entry threshold for LED display industry is very low, small entrepreneurs can enter relatively freely, and the industry competition is not standardized. Therefore, the more large-scale enterprises, the weaker their price competitiveness. On the other hand, small entrepreneurs generally adopt a multi-person mode at the beginning of their business to get the maximum output with the least labor cost.
Third, the price advantage
Generally speaking, the cost pressure of small screen enterprises is relatively small, and at the same time, there is a discount in product brand and quality. Therefore, compared with brand screen enterprises, the price advantage of small screen enterprises is more prominent.
However, these “advantages†have gradually disappeared with the increase in the overall production capacity of the industry, the decline in the price of products in the end market, the increasing emphasis on product quality by end customers, and the price wars in the industry. The competitive environment of the market economy is also "very unfair" for small screen enterprises.
First, the current market competition environment is - capital wins! As the industry enters the "low profit era", ensuring sufficient capital chain is crucial for the development of screen enterprises, but there is a big "scar" in this small screen enterprise. "- The capital chain is tense. Many small and medium-sized screens have no brand advantage. In order to grab customers, relying on price wars, money laundering, etc., the capital chain is very tight. Once something unexpected happens, it is easy to cause the capital chain to break;
Second, talent shortage. The so-called "people go to high places, water to low places", small and medium-sized enterprises, such as small size, lack of stability and other factors, leading to serious brain drain. At the same time, many small and medium-sized enterprises cannot choose the right talents according to the development needs of enterprises because they do not pay attention to talents or because they have misunderstandings of talents. In particular, some small-screen enterprises that are mired in the “plagiarism†are blindly imitating the brand screen enterprises. Products are even design styles, gradually losing the enthusiasm for innovation, leading to brain drain and waste;
Third, lack of innovation. A considerable number of small and medium-sized enterprises have the idea of ​​“small wealth is safeâ€, and the internal motivation of innovation is insufficient. SMEs often undertake relatively backward processes and equipment, combined with the lack of enterprise technology innovation talents and insufficient sources of investment funds for innovation, which restrict the endogenous development momentum of SMEs;
In the face of such a dilemma, small and medium-sized screen enterprises should not be impatient, do not rush for quick success, calm down, be able to withstand loneliness, concentrate on development, and manufacturing needs a solid, long-term cultivation and investment. It is a long-term need to remain silent for a long time. In the end, the industry that has accumulated a lot of money, and for small screen enterprises to improve their management level, cultivate R & D talents, pioneering and innovative, and to achieve the ultimate in the products and markets in their own segments, is the long-term development.
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