Copycat manufacturers betrayed 3G and prepared for 4G
"The iPhone actually has a female version. Are you soiled? Ferrari also makes mobile phones, don't you know yet?" The skill of stealing masters in the past is obviously too low-level. The master of the cottage is competing this time. Imagination. This month, the unheard of Ferrari mobile phones, Apple, Apple 4G, Nokia N 89, or just talking on the phone all appeared in Shenzhen, the cottage owners are naturally indispensable, causing consumers to be confused, and regular manufacturers are also crying.
Electronic paper books are the new darling of e-reading that just emerged in Shenzhen at the end of last year. If you think the price thief is expensive, don't worry, the cottage will help you solve all problems. Recently, Huaqiangbei's cottage electronic paper books have gradually emerged. No fewer than ten cottage electronic paper books under the banner of “×× Book†have been placed on the counter, and the price directly enters three digits. The charm is really unstoppable. The Shanzhai Legion is very aggressive, and the sudden popularity of e-readers has attracted the attention of a large number of cottage factories. I heard that Apple is about to push a tablet computer, and the cottages are moving. Although they haven't even seen the shadow of the tablet, they used their years of experience in rivers and lakes to "paint" the masterpiece and recreate the myth of a cottage phone.
"We are ready to launch 3G mobile phones, and then launch 4G." Some cottage owners did not confess their wishes. It is understood that the Ministry of Industry and Telecommunications Research Institute of Wireless Mobile Research threw out the news that TD-LTE will be tested on a large scale in the second half of the year, and solution provider MediaTek announced at this time that it could launch a mature TD-LTE solution this year. 4G.
Everything looks wonderful. The brilliant and imitation strategy that originally relied on survival seemed to be a dead end. Strategic planning, scientific evaluation, strategic planning, and front-end technology and policy are the new realm of the cottage.
If you are fascinated by this appearance, maybe you and I are too naive. Shenzhen Shanzhai's maiden voyage in the opening year of 2010 was a wreck and became the last fight. They sacrificed unprecedented weapons, betrayed their last hope, and even desperately bet on 3G that they didn't understand.
In fact, Aihong everywhere is the key word of Shenzhen cottage in 2009. Shenzhen mobile phone analyst Yang Qun felt the difficulties of the cottage last year: there are no bright spots in the product, the quantity cannot be measured, and the price has reached the freezing point. The trader hopes to be able to sell the goods. As a result, May 1 cannot be sold, and there is no movement on the 11th. This month, a collective phenomenon in the Shenzhen cottage market is that traders have been replaced by their bosses. To make matters worse, this week, Shenzhen ’s largest manufacturing and selling counterfeit iPhone den on the Huaqiangbei Commercial Street was terminated and nearly 1,000 counterfeit mobile phones were confiscated. Although this exposure was only the tip of the iceberg, it also made the high imitation industry who was originally lacking confidence panic.
"Business is not good, many closed down. We want to be quiet for a while." Someone told the reporter. Some relevant companies privately estimated that in this round of bankruptcy in the Shenzhen cottage circle, the number of closed cottage companies, cottage netbooks, cottage cargo agents and distributors are at least close to 100, and may even reach as many as 130, which can be called cottage industry The most powerful battle in history.
Many people come to recall that in the 2G era, the cottage manufacturers in Shenzhen stirred up the mobile phone market, and the regular legionaries turned their horses and were frightened. Just entered the 3G era, not only did the cottage manufacturers not have the glory of the year, but they were unknown. Between the big ups and downs, so there is no trace, where are all the causes, is it the inevitable reincarnation?
Back in 2010, the maiden voyage of the cottage in Shenzhen. Maybe the goal is firm, maybe the heart is panic. The Shenzhen Shanzhai Corps, which is not bad for money, not bad for people, and has complete channel experience, should draw a real blueprint for itself.
Despite the price of cabbage on mobile phones, there are still few receivers, which makes many cottage owners lament the scenery of the year and feel at a loss for the prospect of cottage business.
Last year was undoubtedly the lowest year for cottages. This opening year seems to continue this kind of atmosphere. The wholesale price of the cottage mobile phone market has dropped from the original glory of four or five hundred yuan to the current 150 yuan. Some people have quoted 98 yuan. Many people in the industry shouted. can not read it". Despite the price of cabbage on mobile phones, there are still few receivers, which makes many cottage owners lament the scenery of the year and feel at a loss for the prospect of cottage business. For them, is the current high-profile 3G murdering the cottage industry in Shenzhen, or is it stimulating a wave of high imitation? Can the 3G and 4G cottage platforms be ready to become a life-saving straw for the Shenzhen industry? The cottage army in Shenzhen Why can't we get out of the curse of mobile phones and keep growing in the field of netbooks and flat-screen TVs?
98 yuan! Shenzhen cottage prices are too low for the industry to understand
When the cottage manufacturers did not catch the life-saving grass of 3G, 2G mobile phones have staged the last madness.
Li Hao, marketing manager of Shenzhen Wangfutong Technology, has been in the communications retail industry for many years and has witnessed the ups and downs of countless cottage manufacturers. He saw that Shenzhen cottage owners are using full-featured models that are shipping below cost, with wholesale prices concentrated around 150 yuan. He admitted frankly: "It's a bit scary now. The price is so low that people in the industry can't understand it. And because it's too cheap, no one dared to ask for the goods. I'm afraid there will be no after-sales, unless it is an old customer who knows everything." He understands, "If you calculate the cost, there is definitely no profit, but the cottage people say that there is money to make. This is really strange."
Some insiders revealed to reporters that the cost of cottage phones with dual-card dual-standby, Bluetooth and other mainstream configurations has been reduced to 120 yuan. "In fact, the ex-factory price of 98 yuan has already been made, and the cost of MediaTek's solution will be tens of yuan. The space left for the manufacturer is the shell of the mobile phone."
The 98 yuan offer also surprised many people in the industry. According to the observation of the reporter, the ex-factory price of 98 yuan is compared with the price of 400-500 yuan a year ago. The cottage phone played a "roller coaster" game that swooped down from the top of the cloud.
Li Xinchao, a relevant person at Xinzhong Bridge in Shenzhen, told reporters: "Because of the lack of in-house technology research and development capabilities of the cottage manufacturers, when the appearance is finally fried, only the price can be left."
"The price of mobile phones in the minds of terminal consumers is only 500 yuan. Whether you copy the cottage or not, you can see that the mobile phone at the store counter is about 500 yuan, and the cost is almost only 150 yuan." Yang Qun, chief analyst of Shenzhen Warring States Policy, told reporters Although the "price war" is fierce, there is still a lot of room for the profit of the cottage phone. The manufacturer will double the cost price to the wholesaler, about 300 yuan, and the wholesaler will continue to double when it reaches the terminal retail. 400-500 yuan, the existence of profit space shows that the market still has a lot of demand.
Shenzhen cottage has very little hope of returning to glory?
Zhang Ming (pseudonym), a general manager of an industrial and trading company in the Electronic Technology Building, has been a cottage for many years. This year, he suddenly felt that the prospects are bleak. In an interview, he even repeatedly asked the reporter "What do you think you have to do now to make money?" Zhang Ming said: "Everyone can't figure out what kind of machine to make. Some people bet on smart machines. If the smartphone is sold for 500 yuan this year, there will be a new round of breakthroughs." In his view, the spring of the Shenzhen cottage is only waiting The 3G solution depends on whether the salted fish can be reinstated.
Insider Yang Qun clearly agrees with this view. He feels that Shenzhen's cottage is highly skilled and the design has become fascinating. Like materials, ceramics, leather, metal, all used up. The hardware can't be changed, the MTK platform can bear the load has been developed, the 3G solution is the last hope, and of course there are network stability issues. "Even when it comes out, everyone will continue to be on the same starting line and continue to bleed and die. The hope of the Shenzhen cottage is very slim, and it will repeat the nightmare of last year."
"It's hard to make a fake with real imitations." Hao Li also told reporters that there are hundreds of versions of an iPhone alone, and all of them are very realistic. But what's the point of this? He thinks that the mainland market is beginning to accept Shenzhen's highly imitation products, and the investigation is strict in all aspects. The road ahead is unclear, and there are chasing soldiers behind, which is undoubtedly worse for the cottage industry relying on high copycats.
Focus
China Mobile's layout of 4G, can the cottage be "swiss"?
The 3G market is not fully developed, but China Mobile has already actively deployed on 4G, which has attracted a lot of attention. Some people in the communications industry believe: "China Mobile is facing many difficulties in the 3G era, so we must lay out in advance on 4G, follow the pace of new technologies, and must stand at the technical commanding heights. China Mobile's current situation is just like it was in those years. Although Unicom CD MA has done a lot of equipment upgrades and network transformation work, the terminal has not been widely popularized. "
However, mobile phone manufacturers in Shenzhen have high expectations for China Mobile. Li Xinchao said: "The future of the mobile phone market is definitely dominated by operators, and we are all waiting for operators to give clear information." He revealed: "Strong manufacturers are discussing cooperation with operators, hoping to get customized and matched sales Etc., to be included in their recommendation list. â€However, he pointed out:“ Shenzhen has few manufacturers capable of dealing with operators, even medium and large-scale mobile phone factories like Xinzhongqiao are difficult to achieve, slightly better One-point manufacturers can only transform to the OEM direction. "
3G murdered Shenzhen copycat?
In the eyes of Yang Qun, chief analyst of Warring States Policy, 3G, which represents higher technology, precisely murdered the survival rights of Shenzhen cottages. He analyzed that the problem now is that mobile, telecommunications, and China Unicom are all hype about 3G, and consumers think it is a good thing. Anyone who changes phones is waiting for 3G phones. But even if it is bought, it is a relatively high-end price. At this time, many consumers hold coins for purchase, or turn to cottage. As a result, the copycat mobile phone has difficulty, because it does not have 3G technical support, it is difficult to cook without rice, consumers will not buy anything when they wait, copycat manufacturers will no longer sell, lost such an opportunity. The result is that high-end customers will buy high-end 3G, and ordinary consumers will be confused by 3G. Yang Qun believes that there is an internal reason for the "murder": everyone blindly imitated MTK doing it, and the result was passive waiting and waiting to die. "A cottage market was disrupted by 3G, but also forced her to reborn and get reborn."
China Unicom iPhone stimulated the development of the cottage?
Although 3G has missed opportunities in the cottage industry, it still has opportunities.
"Do you know? After Unicom announced the price of the iPhone at the end of last year, Shenzhen cottage manufacturers were relieved and relieved." Zhang Ming (pseudonym), a cottage business, admitted to reporters. Zhang Ming said that before the launch of China Unicom's iPhone, the parallel imports in Shenzhen have already taken off, and there are nearly a hundred different cottage versions. The wholesale prices are still quite impressive. At the time, the only worry was whether the price of the licensed iPhone would be too low, causing Apple fans to "abandon the secrets" and impact the business of their own industry. However, this worry is obviously unfounded. After the introduction of Unicom's price, the number of copycat manufacturers visiting iPhones in Shenzhen increased rapidly. The number of iPhones on the market is estimated to exceed one hundred.
Some people who started by imitating the iPhone said that although the cottage industry is sluggish, the iPhone sales problem will not be too large, and they are confident that they can sell it and the risk is much smaller. But if you imitate other products, it may not be sold. The person said: "Apple's mobile phone is completely combined with its own life and death."
Cottage, why can't Shenzhen get out of the curse of mobile phones?
Chengye mobile phone, defeated mobile phone. In the eyes of many people, the cottage industry in Shenzhen has been unable to escape the curse of mobile phones. Copycat notebooks and copycat flat-screen TVs are not the climate. Copycat e-books and copycat tablets are just beginning to hit the road.
Li Hao, market manager of Shenzhen Wangfutong Technology, said that the reason why the "cottage machine" can prosper in Shenzhen is that the reduction of the industry threshold and the extreme subdivision of the industrial chain are important foundations. After all, the mobile phone industry chain is in Shenzhen from top to bottom. Netbooks are another matter. Computer motherboards are too expensive, there are no screen manufacturers in Shenzhen, and C PUs are also assembled. The upstream prices are erratic and subject to restrictions everywhere. According to reports, when copycat netbooks became popular last year, at least half of Shenzhen ’s copycat companies switched to the production of netbooks because of the stand-alone sales profit of more than 200 yuan, but with more suppliers, the industry began to appear. Bargain competition. Subsequently, other key components such as panels, memory, hard drives and other cottage netbooks also appeared out of stock and price increases. The profit from selling a cottage netbook was compressed from the initial 200 yuan to only 20 yuan.
In Li Hao's view, the cottage phone is obviously simpler and more comfortable than other cottage products. He believes that if Shenzhen can copy the chip technology, then a netbook may cost only a few hundred yuan, which is the same as the price of a mobile phone.
Cottage trend
1 Stealing a teacher is too low-level, the cottage master "out of nothing" competes with imagination
Recently, a Ferrari-like cell phone suddenly appeared in the market. When the manufacturer was soliciting investment, it even said that “Ferrari is also a mobile phoneâ€.
Shenzhen, where the high-tech copycat skills have reached its peak, had to find another way to dig deep into the imaginative potential of "out of nothing", and invite the big names of famous brands that have not yet been listed or did not exist in the future.
Last week, there was news that iPhone4G will be the first to be listed in South Korea in June this year. However, Shenzhen still grabbed the limelight of South Korea. In many communication stores in Huaqiangbei, the so-called fourth-generation cottage iP hone has been killed. According to the reporter's observation, this copycat version of Apple imitates the appearance of the fourth-generation iP hone that has been circulating on the Internet before. It's hard to tell whether the truth is true or not for a while, and let the "Apple fan" fall into the fog. Some people told reporters that this is a hurried move by the main dog of the cottage. After all, the latest version of the iPhone is not known, and the cottage products are estimated to be self-painting.
Mr. Zhou, a cottage manufacturer active in Huaqiangbei, has been quite proud recently. He launched the "Little Apple" sold very well, this concentrated version of the iPhone is his second creation, in addition to the small proportions, other aspects are brilliant. He even told his wholesalers that this is the "Ladies version" launched by Apple. It is said that the delivery price reached 460 yuan, which made many peers jealous. Informed sources told reporters that Mr. Zhou made a profit of 2 million yuan for this female iPhone copycat machine, and then quickly closed it. This is obviously a miracle in the winter of the copycat. However, during the interview, the reporter found that various "small iPhones" similar to Mr. Zhou have been flooding.
A reporter recently discovered during a visit that the Shenzhen cottage army's advanced imitation capabilities are indeed unique. The Nokia N 89's publicity hasn't appeared yet, and high-quality imitation machines have been circulating in Shenzhen. Some merchants revealed that the price was about 580 yuan, and there was an unprecedented deposit payment.
Zhang Ming (pseudonym), general manager of an industry and trade company in the Electronic Technology Building, recently opened a mold that imitates Apple ’s mobile phones. He entrusted his business in the first half of this year with him. . He told reporters that BlackBerry phones have just emerged in Shenzhen. Shenzhen has a large number of cottages, and the appearance is almost the same, but the internal use of MediaTek chips. Because of the blackberry, the wholesale price can be more than 300 yuan. Zhang Ming said he scoffed at the behavior of the swarm of bees.
Zhang Ming also told reporters that a Ferrari-like cell phone suddenly appeared in the market recently. When the manufacturers were soliciting investment, they even said that "Ferrari is also making mobile phones", and many industry veterans initially thought it was the parallel import of original manufacturers. Allegedly, this price of more than 600 yuan mobile phone more than 3,000 a month, in Shenzhen cottage counterparts become "innovative" beauty talk.
"Shenzhen's cottage army is almost omnipotent. Even if only a corner of the picture flows out of the Internet, it can be made, which is comparable to DNA genetic experts." Tan Yiguo, an analyst of the Shenzhen mobile phone industry, thinks. However, not all mobile phones are highly imitated, and the industry also has very scientific and thorough analysis and evaluation. The star models of the famous brands, especially the hype in the early stage of the market, are the objects they are willing to "imagine", such as the most fashionable models of Apple and Nokia.
2 Tablets are blooming everywhere, to recreate the myth of cottage phones
Due to the concept hype factor, manufacturers can maintain a certain profit, but after the widespread popularity of tablet computers, competition will always return to the price.
Netbooks were the gospel of Shenzhen cottage owners. After experiencing the "collective high fever" in 2008, due to the squeeze of the brand manufacturers and lack of stamina, he was dying. Recently, the Apple Tablet PC, which has been hyped up, has injected "innovative" motivation into the cottage manufacturers. Some cottage manufacturers have already begun to lay out tablet PCs, preparing to recapture the Jiangshan of the cottage netbook.
A reporter visited a few days ago and found that within less than half a year when the rendering of the Apple tablet PC "leaked", Huaqiangbei has appeared a very similar product called "EROS". This product is from a cottage manufacturer in Shenzhen, and the price is less than 3,000 yuan. Earlier, the reporter also found that in Huaqiangbei, the assembly of mainstream configuration cottage tablet computers has blossomed everywhere. Although there are few "brands" to choose from, there are many people concerned, and the lowest price has been sold to about 2,000 yuan.
A SEG dealer told reporters that in fact, the technical content of the tablet computer is not high. It can be understood as an "amplified version" of the handheld computer, but it is replaced with an Intel processor and a PC operating system. It can also be understood as canceling the keyboard of the netbook and replacing it with a touch screen. However, it is this simple technical replacement that makes the cottage tablet PC encounter the same problem as the cottage.
It is understood that the main cost of a copycat tablet is the touch screen, and other accessories such as CPU, memory, and hard drive are basically the same as the copycat. However, some analysts pointed out that at the time of listing, due to the concept of speculation factors, manufacturers can maintain a certain profit, but after the widespread popularity of tablet computers, competition will always return to the price, "just like the current cottage It is already very good for manufacturers to keep a profit of 50 yuan. "
Now how big is the cottage tablet market, can cottage manufacturers divide a piece of cake from it? Yang Qun, chief analyst of Shenzhen Warring States Policy, said: "The possibility is too complicated." He pointed out that in April and May 2006, cottage netbooks began to hype. The cottage manufacturers are ambitiously transforming, including a large number of large factories such as Gionee and CECT, but they have not been widely publicized. Even the original MP3 and MP4 ran into netbooks. "In the end, everyone did not do it. Transformation Undoubtedly failed. "
Yang Qun believes: "Tablet computers will never be the way out, because to open the market, it will involve a basic element-price." Because tablet computers are not the same as cottage phones, "the most mobile phones are only a few hundred yuan, everyone You can afford it, and it wo n’t hurt you if you lose it, "and not every consumer can afford a tablet, and this demand may be more willing to choose a brand manufacturer, because the tablet is not a substitute for a notebook, but a In addition, people who can consume two computers are unlikely to choose cottage products. "Market factors have caused most manufacturers not to produce."
3 Betting on 3G and preparing for 4G, the cottage phone is waiting for the final "life-saving straw"
Mobile phone giants will not be afraid of selling a mobile phone for one year. But the copycat manufacturers are different. They must "make it now and sell it". Although the price of MediaTek's TD solution is high, it can still be sold.
"Now cottage manufacturers may only have to wait for MediaTek to show mercy." Yang Qun, chief analyst of Shenzhen Warring States Policy, described the plight of cottage manufacturers as such. According to the reporter's observation, MediaTek is a well-known mobile phone chip manufacturer in Taiwan. It was once called "the father of the cottage" because it can provide cheap solutions to the cottage manufacturers in Shenzhen. With a plan, cottage manufacturers can produce mobile phones that are functionally equivalent to those of Nokia and Motorola. The problem in the 3G era is that "MediaTek has not yet come up with a mature and affordable solution."
In the past few days, a "video phone" in the Shenzhen cottage market has excited many people. The function of using the network to realize video calls makes people think that the cottage has finally ushered in 3G technology. However, after multiple verifications, the reporter found that this phone has nothing to do with 3G. In fact, it is a video module designed and developed by some cottage owners themselves. It uses the GPR S network and is considered to be a preview version of 3G.
"We are all confused." Li Xinchao, a person at Xinzhongqiao, said that the reality before the manufacturer is that MediaTek does not have a low-cost TD solution, but the prices of Huawei and Spreadtrum are high. "Mobile phone giants will not be afraid to sell a mobile phone for a year. But the cottage manufacturers are different. They must" make it now. "MediaTek's TD solution is expensive, but it can still be sold. At the same time, even The sales volume is not large, but the manufacturers have not invested much. "
It is understood that the Ministry of Industry and Telecommunications Research Institute of Wireless Mobile Research threw out the news that TD-LTE will be tested on a large scale in the second half of the year. China Mobile also announced that it will fully cover the TD-LTE signal at the Shanghai World Expo, and MediaTek announced at this time that this year You can launch a mature TD-LTE solution, commonly known as 4G. This information seems to be a good thing for cottage manufacturers, but Li Xinchao is not optimistic about this. "4G is still a concept. Operators have invested countless billions in 3G. Is it so easy to skip?"
"Manufacturers will definitely be more willing to do 3G, because they must continue their consumer base." Yang Qun analysis said, "4G may be too strange for consumers. If 3G can't sell and not popular, then suddenly take the risk When a 4G is launched, 3G is abandoned, what will the results be? Can consumers with new concepts like 4G accept it? Now consumers are waiting to buy 3G products, and their eyes are on 3G, which determines that manufacturers can only "Think about it." Yang Qun analyzed that the Chinese market is very large, even if 3G is not popularized, but it has not dragged the back leg of 2G, sales have not declined, 2G cottage mobile phones still have a lot of room, small increments It is more than enough to feed these cottage manufacturers, only that they have lost their huge profits.
"3G is undoubtedly the direction, but now everyone can't figure out the time." Some cottage owners are frank.
4 The Huaqiangbei cottage electronic paper book is gradually showing its edge, can't escape the destiny of "a flash of bloom"?
Several giants have speculated that electronic paper books are extremely popular, but consumers are not paying much attention to e-readers, which leads to a wait-and-see attitude in the cottage.
At the beginning, even the product "E-Paper Book" that Jobs didn't like was very popular now. The industry predicts that in 2009 the US e-reader sales will be 3 million units, and in 2010 will soar to 10 million units. The technical content of electronic paper books is not high, the price is high, and the profit space is large. How can the cottage manufacturers in Shenzhen pass it? In the case of the exhausted cottage phones, the emergence of electronic paper books has attracted a lot of wolves. A reporter recently discovered in Huaqiangbei that no less than ten cottage electronic paper books under the banner of “×× B ook†have been placed on the counter. The cottage army is preparing for e-reader products and is preparing to fight bloody in this position. Insiders in Shenzhen expect that the cottage brand will reach a peak period from April to May this year, with products from at least hundreds of manufacturers.
According to the reporter's observation, the biggest gap for e-paper books for cottage manufacturers is not technology but price. It is understood that the prices of e-paper book products of regular brands such as Hanwang and Hanlin are generally higher in the domestic market, and the general products of Hanwang are basically above 2,000 yuan. However, the cottage electronic paper books that the reporter saw in Huaqiangbei hit a "low-price brand." Several unknown electronic paper books claimed to use real electronic ink technology as Hanwang, but the price is often less than the latter. half.
In fact, due to the disruption of the cottage manufacturers, although the price of the electronic paper book has not collapsed, it has shown an unstable state. The reporter saw on several major shopping websites such as JD.com that Hanwang had a promotional message, which dropped from more than 2,000 yuan to 1,550 yuan. Some distributors from Huaqiang North also said that the price of e-paper books is very volatile and there is a lot of room for bargaining. This is to a large extent the credit of Shenzhen cottage.
"The cottage manufacturers can make prototypes in a few days." Tan Yiguo, an analyst in the Shenzhen electronics industry, revealed that "the technical content of the electronic paper book is not high, and it is not much different from digital player products." Although E-ink Electronics The ink screen is a key part and is monopolized by Taiwan Yuantai Technology, but the rest of the hardware and software are even simpler than MP 3 and MP 4. At present, the purchase price of the 5-inch E-ink screen is about 450 US dollars, and the main cost of the 1,000-element cottage electronic paper book is often here.
A concern from the Shenzhen industry is that the cottage electronic paper book may be short-lived. Li Xinchao, a relevant person at the Shenzhen mobile phone manufacturer Xinzhongqiao, told reporters that although several giants such as Hanwang have speculated on electronic paper books, consumers have not paid much attention to e-readers, which has led to a wait-and-see attitude in the cottage. "Now small manufacturers are following up, and big manufacturers generally don't join in." The reporter learned that the current shipments of cottage electronic paper books are not ideal, and many of the participants are only trying to produce small batches. Most of them do n’t dare to act rashly.
Not only is the prospect of the cottage electronic paper book uncertain, but the entire industry has also been questioned a lot. Ben Bo, a senior industry insider and founder of the Shenzhen IT Tea Party, believes: "The current functions of e-paper book terminals are too singular, and domestic consumers may be more fond of multi-functional devices such as smart phones and PSP game consoles. It is impossible to be very large. "Due to the lack of content support, some people believe that the market prospect of the cottage electronic paper book is bleak." It is the content that ultimately determines the victory or defeat. The electronic paper book will inevitably repeat the mistakes of MP3 and MP4. "
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