Cree and Osram announced that they have signed a comprehensive global patent cross-licensing agreement. The agreement covers both patents in the field of blue LED chip technology, white LEDs, phosphors, packages, LED bulbs, and LED lighting control systems.
The patent mutual exchange of giants has become part of their global strategy. Almost all of the key technologies in the upstream are monopolized by them. This has undoubtedly left an embarrassing situation for Chinese companies.
These multinational giants who are keen on patent lawsuits have no plans to sell key technologies. Under the protection of the patent containment policy, they can easily complete the early deployment of market channels in China. Such as the breakthrough in the market segment, as well as the grasp of the market opportunities. What's more, compared with the Chinese companies in their infancy, the current channel advantages of companies such as Philips are already very prominent.
Five giants teamed up with patent barriers
Prior to Cree's single agreement with Osram, Cree has reached a patent agreement on LED technology with Nichia and Toyoda Gosei. At the same time, it recently announced that it has signed a similar broad cross-licensing agreement with Philips. At the same time, OSRAM also said that it has completed the global patent mutual exchange with Nichia, Toyota Synthetic and Philips.
So far, the world's top five LED giants have basically completed patent mutual licensing.
Osram said that they currently hold about 8,000 patented technologies. Martin Goetzeler, Chief Operating Officer of OSRAM, publicly stated: "The patent mutual exchange of companies with intellectual property rights will facilitate the smooth development of the LED market."
Taiwanese manufacturer Jingdian signed a patent cross-licensing with Toyota Synthetic Co., Ltd. last year. The joint venture subsidiary, Fengjing Optoelectronics, has started shipping in small quantities in the near future.
OSRAM also believes that the agreement will protect the patents of Osram and Cree customers to avoid potential patent disputes. This agreement is expected to accelerate the development of LED technology in various application areas; at the same time, it will mitigate the risk of accidental infringement of patent rights of other companies.
Cree President and CEO ChuckSwoboda said that Cree has been focusing on LED lighting technology, through this agreement, can better serve customers and further accelerate the LED lighting revolution.
The closure of this patent created by the five giants is no longer a city of one day. In addition to working together, they also have their own areas of reservation.
Another key protagonist in the patent containment is Nichia. Nissan Chemical is still a major supplier of LEDs using GaN as a material. Due to the large amount of patent protection, GaN technology has almost become a monopoly asset of Nichia. Even though the major giants are currently carrying out certain cross-licensing, the leading white light part of Nichia has not been developed.
Osram is a stronger player in the development of white LEDs in addition to Nichia. Although there is still a certain distance in terms of luminous efficiency, due to the technical blockade policy of Nichia, Asian manufacturers such as Taiwan still tend to seek technical authorization from Osram.
The above five major manufacturers have their own characteristics in technology and products. Nichia and Toyota Synthetic have formed a complete industrial chain of LEDs. Cree has its own mature technical system and focuses only on the production of epitaxy and chips; Lumileds is more concerned. The research and development of high-power LEDs is strong in the field of white light lighting.
Targeting market segments
In addition to high brand recognition and technological advantages, Philips has a very robust distribution channel. “Our distribution channels in first- and second-tier cities are very sound. This is one of Philips' main advantages.†Hu Jinhong, Philips Public Relations and Green Market Manager, told reporters.
These giants undoubtedly have mature sales channels in China, but at present, their target seems to be a larger market segment than the general lighting market, such as entertainment lighting, sports lighting, agricultural lighting and so on.
In 2007, Philips wholly acquired LTI, a US manufacturer of high-intensity xenon lamps for the entertainment industry. According to the data, LTI was established in 1999 and is a leading supplier of cinema lighting in the United States. In the previous four years, LTI's sales have grown by about 40% annually.
At the time, the chief executive of Philips Special Lights Division, Kift said that the acquisition will help Philips to enter the more economical stage entertainment lighting market, thus consolidating Philips' competitive position in the North American market and GE in the lighting field.
By 2010, Philips Entertainment Lighting already owns brands such as Vari-Lite, Strand and Selecon. On December 6, 2010, Philips announced the acquisition of a privately held company, Jiali Shi (Group) Co., Ltd.
The company is headquartered in Hong Kong, China and has a production base in mainland China. In its news release, Philips said that it is "a design, manufacturing and distributor of LED, traditional entertainment lighting and lighting control Solutions that are leading the global market."
Not only Philips is concerned about the market segments. One of the giants, Osram, has launched the BrilliantMix solution to attack the agricultural market in Taiwan and focus its LEDs on the application level of plant lights.
A related person from Osram in Taiwan said that the BrilliantMix solution can increase the luminous power by about 6% and extend the life of LED lamps.
It is understood that there are more than 50,000 Osram GoldenDragonPlus in Denmark's flower farms, which can achieve nearly 40% energy saving effect compared with traditional plant lighting, and can reduce the use of chemical growth agents, and the number of flower buds is also significantly improved)
The patent mutual exchange of giants has become part of their global strategy. Almost all of the key technologies in the upstream are monopolized by them. This has undoubtedly left an embarrassing situation for Chinese companies.
These multinational giants who are keen on patent lawsuits have no plans to sell key technologies. Under the protection of the patent containment policy, they can easily complete the early deployment of market channels in China. Such as the breakthrough in the market segment, as well as the grasp of the market opportunities. What's more, compared with the Chinese companies in their infancy, the current channel advantages of companies such as Philips are already very prominent.
Five giants teamed up with patent barriers
Prior to Cree's single agreement with Osram, Cree has reached a patent agreement on LED technology with Nichia and Toyoda Gosei. At the same time, it recently announced that it has signed a similar broad cross-licensing agreement with Philips. At the same time, OSRAM also said that it has completed the global patent mutual exchange with Nichia, Toyota Synthetic and Philips.
So far, the world's top five LED giants have basically completed patent mutual licensing.
Osram said that they currently hold about 8,000 patented technologies. Martin Goetzeler, Chief Operating Officer of OSRAM, publicly stated: "The patent mutual exchange of companies with intellectual property rights will facilitate the smooth development of the LED market."
Taiwanese manufacturer Jingdian signed a patent cross-licensing with Toyota Synthetic Co., Ltd. last year. The joint venture subsidiary, Fengjing Optoelectronics, has started shipping in small quantities in the near future.
OSRAM also believes that the agreement will protect the patents of Osram and Cree customers to avoid potential patent disputes. This agreement is expected to accelerate the development of LED technology in various application areas; at the same time, it will mitigate the risk of accidental infringement of patent rights of other companies.
Cree President and CEO ChuckSwoboda said that Cree has been focusing on LED lighting technology, through this agreement, can better serve customers and further accelerate the LED lighting revolution.
The closure of this patent created by the five giants is no longer a city of one day. In addition to working together, they also have their own areas of reservation.
Another key protagonist in the patent containment is Nichia. Nissan Chemical is still a major supplier of LEDs using GaN as a material. Due to the large amount of patent protection, GaN technology has almost become a monopoly asset of Nichia. Even though the major giants are currently carrying out certain cross-licensing, the leading white light part of Nichia has not been developed.
Osram is a stronger player in the development of white LEDs in addition to Nichia. Although there is still a certain distance in terms of luminous efficiency, due to the technical blockade policy of Nichia, Asian manufacturers such as Taiwan still tend to seek technical authorization from Osram.
The above five major manufacturers have their own characteristics in technology and products. Nichia and Toyota Synthetic have formed a complete industrial chain of LEDs. Cree has its own mature technical system and focuses only on the production of epitaxy and chips; Lumileds is more concerned. The research and development of high-power LEDs is strong in the field of white light lighting.
Targeting market segments
In addition to high brand recognition and technological advantages, Philips has a very robust distribution channel. “Our distribution channels in first- and second-tier cities are very sound. This is one of Philips' main advantages.†Hu Jinhong, Philips Public Relations and Green Market Manager, told reporters.
These giants undoubtedly have mature sales channels in China, but at present, their target seems to be a larger market segment than the general lighting market, such as entertainment lighting, sports lighting, agricultural lighting and so on.
In 2007, Philips wholly acquired LTI, a US manufacturer of high-intensity xenon lamps for the entertainment industry. According to the data, LTI was established in 1999 and is a leading supplier of cinema lighting in the United States. In the previous four years, LTI's sales have grown by about 40% annually.
At the time, the chief executive of Philips Special Lights Division, Kift said that the acquisition will help Philips to enter the more economical stage entertainment lighting market, thus consolidating Philips' competitive position in the North American market and GE in the lighting field.
By 2010, Philips Entertainment Lighting already owns brands such as Vari-Lite, Strand and Selecon. On December 6, 2010, Philips announced the acquisition of a privately held company, Jiali Shi (Group) Co., Ltd.
The company is headquartered in Hong Kong, China and has a production base in mainland China. In its news release, Philips said that it is "a design, manufacturing and distributor of LED, traditional entertainment lighting and lighting control Solutions that are leading the global market."
Not only Philips is concerned about the market segments. One of the giants, Osram, has launched the BrilliantMix solution to attack the agricultural market in Taiwan and focus its LEDs on the application level of plant lights.
A related person from Osram in Taiwan said that the BrilliantMix solution can increase the luminous power by about 6% and extend the life of LED lamps.
It is understood that there are more than 50,000 Osram GoldenDragonPlus in Denmark's flower farms, which can achieve nearly 40% energy saving effect compared with traditional plant lighting, and can reduce the use of chemical growth agents, and the number of flower buds is also significantly improved)
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