Home appliance people are looking for transformation

A senior home appliance reporter in South China, who has achieved a transformation this year, said that he “is in a declining industry and reports a declining industry”. The words “sunset industry” and “declining industry” have also become the judgments of many media people on home appliances. Perhaps based on this understanding, reporters who once worked with reporters to "combat side by side" for many years reporting on the home appliance industry are looking for a transition.

Some people commented that "the golden years of home appliances have passed." It is easy for home appliance reporters to change jobs. However, for many home appliance companies who have been rooted in this circle for decades, in the face of such evaluation and not optimistic about the future trend, it is also necessary to work hard and strive hard to seek innovation, and keep on the difficult transition road. .

This year, the United States in the slimming, Hisense, TCL, Skyworth are constantly seeking diversification, trying to expand the profitability of enterprises; and small household electrical appliance companies, but also strive to take the high-end market segments. The ultimate refraction in the end market is strong, and the brand awareness of consumers is increasing year by year.

When the reporter visited the market, it was discovered that many small and medium-sized home appliance brands in Guangdong between the second and third tiers were all lamenting the hardships of survival and difficulties in the market. At present, in the home appliance market, the high-end market is doing well and the low-end market is also very comfortable. Only a few brands with a certain popularity between the two days are hard to find. "Going high-end, brand support is not enough, pull down the face and go low, the accumulation and positioning of the brand before will be destroyed once again. To do it tired to let go, raising the brand more than 10 years lost and even feel pity." Such The mind has confused and confused many home appliance owners.

Appliance manufacturers lamented that “consumers are more sophisticated and rational” and accordingly introduced more precise marketing such as “factory price”, “internal price of a certain high-end customer” and “pre-sale”... However, diligent and tiring work has been done step by step. After more than ten years of marketing, under the banner of the “Internet thinking” banner, the household appliance manufacturing industry suddenly became an “old force”.

The "Internet mindset" that was said to have been abused this year was able to display the banner of subversion. Because of its unusually active and diversified way of thinking, it has forced consumers and householders to change their traditional marketing methods. With the arrival of the Internet era, home appliances people should be more keen on Internet thinking in order to keep pace with the times.