Industry experts believe that the reason why foreign brands can fight back in absolute terms is related to their low-cost strategy. After all, Sharp has already “sold 70å‹ and sent 60å‹â€. However, it is rather surprising that, as a veteran European home appliance giant, Philips has not been relaxed in quality, innovation and channels at the same time as it is in the price war. It has been pursuing the ultimate pursuit.
Perseveringly polishing the classic craftsmanship and inheriting the “crafter spiritâ€
Today, the spirit of “craftsmanship†has become one of the main hardwares for home appliances. Among them, Philips TV with its European aristocracy has been focusing on details and constant challenges after more than 90 years of precipitation.
Inheriting European craftsmanship, the seamless technology of metal-integrated fuselage, and the advanced technology of the star metal wire drawing surface treatment have been widely used in Philips TV products, and even in detail decorations. In terms of picture quality, Philips TVs from the panel, nuclear The careful selection of the core and the mature use of the four image quality processing technologies have all demonstrated the demand for the picture quality.
Among them, Ambilight technology is Philips' unique "killer", which integrates LED light sources on the back of the TV. It can provide TV walls with different colors according to specific TV scenarios, creating a wide visual field like a big screen. Shadow brings a lively visual experience.
In the new Philips Experience Conference held recently, people enjoyed the world’s first Ambilight OLED TV. The TV incorporates OLED display technology and Philips' unique Ambilight technology, which combines pure black immersion effects with stunningly stunning colorful colors, high color saturation, and high-contrast rendering to give consumers even more stunning pictures. Quality experience. The application of the R5000 gold curvature reduces the visual transformation of images in the human body, making the viewing experience more comfortable and giving viewers an immersive presence experience.
Thanks to the extremely user-friendly design of Ambilight, Philips Ambilight OLED TVs are also being sought after by netizens as "TVs with Holy Lights." Philips executive Duan Zhenhua stated that “In this market environment, Philips with 126 years of history has the strength to achieve the return of the kingâ€.
There is a "quality" price war with a full layout of the Philips product line
At the beginning of the article, the sales of the foreign brands represented by Philips, Sharp, etc. rose in contradiction to the sales volume of the first two weeks of May. With regard to Philips, because Philips TV has a strong supply chain system in China and has a good strategic-level partnership with mainstream supply partners, the scale of sales guarantees the bargaining power of raw materials, and its advantages in the “price wars†are evident.
In the past 2016, the total sales volume of Philips TV in China exceeded 2.4 million units, securing the top spot for foreign brand TV sales. In addition, Philips has comprehensively laid out product lines for different levels of consumer groups, from low-end to high-end, from high-price to close-to-home prices, and Philips has made preparations to avoid unpreparedness.
In the high-end market, Philips is the first European brand to release OLED products. OLED TVs have the advantages of ultra-thin, ultra-wide viewing angle, ultra-high color gamut, fast response, and flexibility, and have been recognized by the industry as the future mainstream. One of the display technologies. In the future, OLEDs will have higher performance and more multi-element designs. OLEDs and flexible OLEDs, which can be attached thinly like paper, are expected to become the main products of OLED TVs. For the moment, OLEDs are still attacked by enterprises. High-end market "spokesperson."
In the mid-market, Philips chose the quantum dot display technology. Quantum dots display in the dimensions of color gamut coverage, color control accuracy, purity of red, green and blue colors have been fully upgraded, with higher brightness, color gamut More extensive, more pure colors, longer life, and more. For example, the model 6850 is a quantum dot product, and it also has a 4K sharp core engine and Dolby sound, so that the overall screen color and sound effects have been greatly improved. In addition, the 8202 ultra-thin quantum dot TV has also made its debut. It is planned to be launched in the second half of the year and is equipped with HDR Plus technology.
In the low-end market, Philips' LCD TVs, like many domestic brands, are often the choice of value-conscious consumers. In the second half of last year, the prices of panel prices continued to rise. Many Internet brands that had previously taken the low-cost route could not bear the pressure to raise prices. As the foreign brand Philips, the price of the same specification is not less than Domestic brands are high. This is also inseparable from the supply chain advantages it has and the factory's deep cost control capabilities. However, Philips TV, which has always been pursuing quality, is not demanding quality because of price differences.
As a result, Philips TV has formed a lineup of high-end products with OLED as the main force, curved surfaces, ultra-thin, Ambilight, QD Quantum Dots, and Shu Shilan, and together with Penguin TV, Ali family entertainment, micro whale, and bizarre If the mainstream content service providers such as TV and PPTV have in-depth cooperation and have a huge amount of content and resources, they are all demonstrating that Philips TV strives for the spirit of its products and truly fulfills the three-dimensional demands of consumers.
Omni-channel expansion creates a better product shopping experience
According to the data from Ove Cloud Network, in the first quarter of 2017, Philips opened its doors again. As of March 31, the time-to-market volume of online and offline sales totaled 637,000 units, ranking first among foreign brands. Summing up the reasons for the success of Philips, there are nothing more than highlights, one is the product of "three good TV", one is the channel end force e-commerce + offline "new retail model."
The so-called "three good TV" is "good hardware + good content + good brand." Through its absolute advantages in the field of technology and its strong support in content, Philips proposes a "visionary new ecology" strategy. To help the strategic layout, Philips Sanhao TV uses a combination of hardware and software and related supporting products as its core support point. Its leading technology brings outstanding display quality products with “quality and colorâ€.
To build an important link between the brand and its users, Sanhao TV invited Lin Zhiling as the chief visual experience officer to communicate and share product experience with users, and to better convey Philips' brand concept of “innovation for youâ€. Philips' innovation in its marketing model has become a major magic weapon for its share of the TV market.
In terms of channels, Philips TV focused on e-commerce channels in the previous two years. The "IT+Internet" model is very effective and has achieved good results. Today, we must make greater progress and enhance brand premium capabilities. Philips not only needs to achieve leadership in technology and hardware. , also need to cater to the general trend of online and offline integration. Based on this, Philips TV proposed a "new retail" model to adapt to changes in the current environment.
Through renewed cooperation with Suning, it launched a “Internet Plus†direct-operated store, combined offline retail and technology experience, and focused on physical stores and the Internet to achieve online sales of goods, membership, transactions, marketing, and other data through online and offline integration. Integrate and communicate with each other to provide customers with a seamless experience across channels.
Industry experts analyze that in the face of an increasingly saturated TV market, who can really meet the needs of users, who can really master the core technology, can stand out in the fierce competition. Philips TV is taking a big step forward by observing the market development trend, analyzing the product differentiation of users, and refining products, highlighting superior technologies and providing value-added services.
Postscript
At present, the situation in the color TV industry is complex, and there is a constant war between traditional and Internet brands. Domestic and foreign brands compete and the color TV market in 2017 will be worth seeing. Who can be better? Rely on strength to speak. However, we should still have reason to believe that success will only be reserved for those companies that have the courage to innovate, adhere to the craftsman spirit, pursue the ultimate, and can directly attack user needs and have differentiated functions. They do not only understand “acquisitionism†and “thousands of machinesâ€. A filter "visual fatigue speculators.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.Oca Sheet
OCA (Optically Clear Adhesive) glue sheet is a type of adhesive film that is used in the assembly of electronic devices, particularly in the display industry. It is a transparent and optically clear adhesive that is used to bond different layers of a display module together. OCA glue sheets are commonly used in the manufacturing of smartphones, tablets, and other electronic devices with Touch screens or LCD displays.
The main purpose of OCA glue sheets is to provide a strong and reliable bond between the layers of a display module, while also ensuring optical clarity and minimal distortion. It helps to eliminate air gaps and improve the overall visual quality of the display by reducing reflections and enhancing color vibrancy.
OCA glue sheets are typically made of a high-quality acrylic material that is optically transparent. They are available in various thicknesses and sizes to suit different display applications. The sheets are usually pre-cut to the required dimensions and then applied to the display layers using a lamination process.
Overall, OCA glue sheets play a crucial role in the manufacturing of electronic devices with displays, providing a reliable and visually pleasing bonding solution.
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