It is said that lighting companies have more sales outlets. When lighting companies enter the lighting industry, how should channel expansion, channel separation or merger have their own advantages and disadvantages, which is more suitable for enterprises to occupy the market, how to choose? At 8 o'clock on the evening of August 20th, the "Distributor Forum" of the Lighting Vision () invited Chen Jihong, the general manager of Guiyang Baocheng Lighting, and the hardcore netizen of the Light Circle Forum to conduct a comprehensive and in-depth discussion. The wonderful things in the speech will surely cause people in the industry to think.
proposition view
Channel consolidation
Guest Chen Jihong:
Merger facilitates rapid product circulation
I personally think it is still a good merger. After years of struggle, some influential lighting brands have established a marketing channel advantage, and can quickly transfer their new projects (lighting) to the terminal through established channels. If you don't use the original channel, then you must spend more time, manpower and energy to re-develop the network. First, the speed is slow. Second, whether the agent agrees with the enterprise development vision is still to be agreed; Third, marketing costs, re- Development outlets will inevitably increase various costs in the middle and weaken product profits.
Of course, there may be a saying that merchants selling lighting products may not be able to do lighting products, but I personally feel that this is only a matter of time. No business is born to be destined to sell only lighting products or only sell Lighting products, in fact, the business philosophy is the same, the important thing is that manufacturers are new to the field of lighting, is to test the attitude of water, or is determined to win, this is also very important, because it is related to the support of marketing policies.
Netizens "absolutely wonderful", "voyage", "deep mountain visitors":
Use already works
Netizens are "absolutely wonderful": lighting companies have great advantages in entering the field of lighting, such as the resources of enterprises themselves, and the channels of enterprises are the value of brands. I think the merger is better.
Netizen "voyage": Lighting into the lighting, according to my view or merge. Use existing channel resources to fully play its role.
Netizens "Deep Mountain Visitors": Now lighting companies are entering the lighting industry, and they generally want to take advantage of their own channels. If the channels of the two are separated, the advantage of the company in lighting can only be reflected by the products. At present, in the market, the products are not enough because of the products.
Existing case
Although the NVC home lighting project has been launched last year and is attracting investment across the country, it is based on the business photo network, and dealers in the business photo system are preferred.
Mid-cubic view
Suitable as well
Netizen "Northern Country Lights":
Divided or divided depends on the status
I think that the channels are well separated or merged, depending on the position of the company in the lighting industry. The original channels should be merged well, and the channels should be separated if they are not good (or not suitable). NVC is a leading company in the lighting industry. He has not been very successful in the lighting industry. There are many problems, and his channels are merged.
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