In just over a month, Moso Power, which is committed to the transition to cross-border e-commerce and new retail strategies, has locked in two cross-border e-commerce mergers and acquisitions by Rookie Mei and Yajie Networks in a loan and investment manner. The move not only marks the official opening of the company's transformation strategy, but also reflects its determination to resolutely transform.
After the first investment, the next Yajie network will be collected.
Maoshuo Power Co., Ltd. announced on the evening of June 26 that the company recently signed an "Investment Agreement" with Yiwu Yajie Network Technology Co., Ltd. and its shareholders, intending to invest in the target company with a total of RMB 2,842,150,000 in the form of capital increase and transfer of equity. After the capital increase and the transfer of the equity, the company will hold 10% of the equity of the target company.
According to public information, the company's investment in Yajie Network is a B2C e-commerce brand operation as its core business. It is mainly engaged in jewelry category business, covering the major developed countries in the world, and is the leading B2C in China's fashion category. One of the vertical boutique export cross-border e-commerce.
In order to protect the interests of shareholders of listed companies and reduce investment risks, Mosuo Power has signed a profit commitment and performance compensation clause with the counterparty. It is agreed that the net profit of Yajie Network in 2019 and 2020 shall not be less than RMB 40 million and RMB 50 million respectively. If the accumulated net profit after tax at the end of any one year in the performance commitment period is lower than the accumulated after-tax net profit 90%, Moso Power has the right to require the counterparty to compensate the listed company, including cash compensation, share compensation, share repurchase, etc.
It is noteworthy that the parties have also unanimously agreed that Party A will undertake to start a comprehensive acquisition of the target company in 2020 after the standard company's 2019 annual audit report is issued and the company promises its performance.
First borrow and then lock in front of the new sea beauty
Just over a month ago, Maoshuo Power also announced that the company had signed an Investment Agreement with Shenzhen Qianhai Xinxiumei E-Commerce Co., Ltd., and proposed to provide the target company with a total loan of not more than 30 million yuan. Whether to convert the debts formed by the borrowing into the company's equity to invest in the target company.
The specific situation is that if the audit firm with securities business qualifications audits, if the net profit of Xinqiaomei 2018 consolidated statement (below the non-recurring profit and loss) is not less than 12 million yuan, and other investment prerequisites in accordance with the agreement Under the conditions, Maoshuo Power has the right to invest in Xinxiumei in the form of debt-to-equity swap and cash increase, and obtain no less than 51% equity and control. If the investment conditions are not met, the target company shall repay the loan principal of 30 million yuan and the interest calculated at 8% per annum to Maoshuo Power.
According to the announcement, the counterparty also made a performance commitment to the new show, and promised that the net profit of Xinxiumei 2019-2021 should not be less than 30 million yuan, 40 million yuan and 50 million yuan respectively.
Strategic transformation of cross-border e-commerce and new retail
According to the relevant announcement, Moso Power has taken cross-border e-commerce and new retail as the company's future strategic development direction, and gradually shifted from manufacturing to light asset operation. The investment in Yajie Network and Rising Beauty will help the company to lock in the quality target and lay the foundation for the company's subsequent acquisition and transformation of the main business.
Moso Power believes that the Rookie Beauty and Yajie Networks are high-quality cross-border export e-commerce projects with good development prospects. Among them, Yajie Networks is mainly engaged in jewelry category, and the new show is mainly in the category of luggage. Relying on the independent brand, independent design and definition of products as the core competitiveness of the vertical segmentation category export cross-border e-commerce company. The investment and acquisition of the above two export cross-border e-commerce enterprises will help to enhance the company's core competitiveness and profitability, and will have positive driving significance for the company's future development. This investment is an important measure to achieve the company's strategic transformation and upgrading. It is an important step for the company to cut into the cross-border e-commerce and new retail industry, and it is also in line with the development of the company's endogenous growth and extensional development.
The analysis believes that the main reason for Maoshuo Power's transformation of cross-border e-commerce should be optimistic about the huge growth space of the industry. According to the data from the Research Report on the Development Model and Industrial Overall Planning of Cross-border E-Commerce Industrial Park released by the Prospective Industry Research Institute, the total import and export trade in China reached 27.79 trillion yuan in 2017, a year-on-year increase of 14%. With the increase in the number of digits, China's cross-border e-commerce transaction volume reached 7.5 trillion yuan in 2017, a year-on-year increase of 19%. It is estimated that by 2018, China's e-commerce transaction volume will reach 8.8 trillion yuan, an increase of 17.3% year-on-year to 2020. China's cross-border e-commerce transaction volume will reach 12 trillion, the compound annual growth rate will reach 16.44%, and the penetration rate will reach 37.6%. There will be huge market space for cross-border e-commerce development in the future.
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