Presidential Thinking and Fan Economy of Internet Strategic Transformation

If the president of the home appliance company does not have Internet thinking and cannot act as the spiritual leader of the company to face users, face fans, face the media, and face competitors, then the face of the company is vague and unable to form effective combat effectiveness. The total loading thinking is in fact conveying the company's vision and strategy to the public through flexible storytelling through storytelling.

Fan economy

The fan economy generally refers to the operating income-generating behavior that is based on the relationship between fans and followers. The followers are mostly celebrities, idols, and industry celebrities. This is a regular explanation. The most important thing for the household appliance companies to understand is the fan economy. There are two things: First, the company and the president must be designed to be followers who the fans are willing to follow. Second, use multiple marketing methods based on mobile internet tools. Sticking to fans and mobilizing fans to help companies conduct business model innovation, product innovation and design, sales and service landing.

Ultimate user experience

"Extreme" is not only about products but also about philosophy. Science has discovered that when something reaches the "ultimate", conventional thinking has no effect on it. When the speed is extremely high, when space is extremely small, classical physics will fail completely. The interpretation of the extreme is often irrelevant to the original description of the thing itself, and it requires the interpretation of “another dimension”. The primitive person cannot foresee the appearance of the iPhone from the rope knot note, and we cannot predict the future. Today we ask ourselves a few “afterwards.” It may be that words are poor, but the process of “afterwards” never stops. Perhaps one day, people will no longer be able to push the "extreme" again forward. At that time it may be the end of humanity, but the process of advancement does not necessarily stop. As Kevin Kelly mentioned in "Out of Control": Perhaps evolution has chosen humans, not humans, to promote evolution. In this sense, we pursue "extremeness" for the sake of longer-lasting survival.