Smart TVs have been criticized for failing to upgrade the performance of smart hardware, making the TV box, originally a mere replacement for smart TVs, a top priority for consumers in the minds of TV upgrades. But now the modular design of smart TVs has begun to be widely used. From the initial association to today's Haier, Changhong, TCL have launched modular smart TV. Solve the problems that have plagued the smart TV industry. The TV box was changed from the essentials to a substitute for TV upgrade intelligence.
TV box urgent need to change
At present, the TV market has been flooded with smart TVs, and ordinary TVs are hard to see again. It is believed that in a few years, smart TV will surely become a popular situation. Under the situation where smart TVs are popularized and the performance of intelligent hardware can be upgraded normally, where can TV boxes and products go? Although the current television box still has a considerable market competitiveness, but if we want to develop the entire industry, we must not only look at the immediate interests, we need to look further. At present, the change of smart TV has already begun. If the TV box is not actively changing, or is considering the future, it will surely disappear, and it will take the lead in realizing TV upgrades for smart alternatives.
So how do TV boxes change? From content and hard solutions? In terms of content and hard solutions, there is not much difference between smart TV and TV box, because after all, they are on the same platform and have the same application purpose. Therefore, it is quite difficult to make breakthroughs in content. Like any learning box, game box, as long as the smart TV has the same application, the same hardware configuration can be easily achieved.
In terms of hardware and content, television boxes do not have much advantages, so they can only seek breakthroughs at the design level. At present, the difference between a TV box and a smart TV is a screen. So why don't we give the TV box a screen? Since smart TVs have been transformed into a "TV box + screen" combination, why can't TV boxes be turned into smart TVs?
Projection box feasibility
Of course, we can't really put a screen on the TV box, because it's a tablet computer. Here we can add a projection function to the TV box, the concept is equivalent to the current non-screen TV, but it needs a certain change in the market positioning. At present, both smart TVs and non-screen TVs have turned their attention to the living room, but in fact the consumer's bedroom also has a huge market. Although young people like to live on their own, there are also many young people who live with the elderly. The viewing habits of young people and the elderly are bound to be different. Living room TVs naturally belong to their elders. So young people's bedroom entertainment needs equipment to fill. The TV box is just right after joining the projection.
Why does the bedroom need a projection TV box instead of a smart TV? There are actually many reasons.
First: volume
The size of the bedroom was not big, and hanging a TV on the wall was even more crowded. The projection TV box does not have such concerns, not only does not take up space, can also be put away at any time.
Second: Black
Most young people live a life of 9 to 5 nights, and home entertainment time is the night time. The projector will undoubtedly need a dark environment to be able to play better.
Third: price
At present, the price of mainstream 32-inch TVs is around 1,299 yuan. What is the price of a projector box? The author believes that this price will be more suitable for us to purchase. Because the TV box product has the meaning of cost performance, if you lose this advantage, then there is no difference with the concept of non-screen TV. But is a low-priced projection TV box possible? Of course, the answer is yes. At present, the Haier’s general manager has launched a smart projector called Xiaoshuai’s private cinema, priced at RMB 1,499. It is still positioned as a living room entertainment because it has a projection size of 40-150 inches. And our projection box is mainly for the bedroom, then the maximum size of projection can reach 40 inches, and the demand for projection brightness is not too high. Therefore, it is believed that the cost will inevitably be reduced. The price is below the thousand yuan level, and even lower is possible.
The projection box needs to find the market positioning
The concept of a projection TV box can be said to be a good path for TV box transformation. It is only when seeking market positioning that it will inevitably be different from smart TV products and seek to survive in the differences. At the same time, the cost-effectiveness is also an advantage of TV boxes, and it cannot be discarded. Only in this way can we have our own living space. The main small-size projection meets the needs of the bedroom, while the portability and low price feature can also attract the eyes of the renters. After all, when thin TVs move, they don't have a box to save. At the same time, the cost below the thousand yuan can also meet the young people's consumption concept.
The development of smart TVs is toward the direction of the big screen, the family, and the environmental requirements are more fixed. And the projection TV box can be developed according to its own characteristics towards a flexible portable and private direction. Whether or not it is necessary to add projection equipment to the TV box, the TV box industry is in urgent need of re-layout of the future, otherwise it will be strongly impacted by the modular smart TV.
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