When it comes to visiting Taobao, we must first think of mobile phones, computers, or tablet computers. It is definitely not linked to TV. Since its emergence, smart TVs have become a mainstream in the TV industry. In addition to watching movies and watching television more freely, they can also use applications to gain more features to enrich the experience. TV shopping is one of them. one.
Actual experience TV Taobao and Jingdong
In fact, the shopping experience on mobile phones and computers is mature enough. It is very convenient. In contrast, the simple interface for shopping on the TV, the castration of APP functions, and the layout of the pages are not reasonable, especially if there is no keyboard or touch function, the input experience is very simple. Awful, the use of this experience is also very poor. After several years of development, is it still so painful to visit Taobao on TV? With such doubts, the author personally experienced a lot, but they have different experiences.
In this experience, the author chose the most commonly used Taobao and Jingdong applications as objects. Try to operate on the TV with the steps of shopping on the phone. After entering the main interface of Taobao, it was obvious that the optimization of large-screen TVs in the layout of the page was different from that of PCs and mobile phones. The main interface features include popular events, Tmall supermarkets, and poly-bargaining. The "Taobao" plate, which seems to indicate that the TV APP is more concerned with "Amoy", for example, visiting "Aunt Zhang" discount shopping guide application.
TV Taobao on product details browse
As for viewing product details or browsing product images, the advantages of a large screen are fully utilized on television. Basically, the details of pictures seen on TV are relatively clear, and the page-turning and switching operations are relatively smooth (in order to facilitate the viewing of users, the video is converted into GIF pictures, and the picture quality has a greater loss), and the experience is not better than How much worse on a cell phone or a computer is still worthy of recognition.
Taobao does not support direct purchase of many products on TV
Finally arrived at the final payment link, but found that eventually tried a lot of goods do not support direct purchase on the TV, you need to use the mobile phone APP to scan the QR code on the screen to buy. The next operation is directly on the phone. Perhaps it is in the account security considerations, but in the end still have to pay through the mobile phone, more or less TV Taobao some cumbersome.
Jingdong Mall TV
On TV Taobao, the application interface has been improved, but the level of interface optimization at a deeper level is not enough. Apart from the selection of categories, there is no screening function. TVs cannot be purchased directly, and the final payment process needs to be completed through the mobile phone. So can Jingdong Mall do better?
Open Jingdong TV side APP, feel with Taobao is not the same, first of all, in the main interface, you can directly see the video playback of a variety of product shopping guide, just like watching TV shopping programs, it is in line with the characteristics of television. Leisure time, occasionally look at these videos, maybe it really makes you have the urge to pick up.
In the main interface can quickly find a lot of promotional activities entrance, such as the recent hot 618, a variety of promotional products gathered here, to facilitate direct access to shopping carts.
Jingdong TV also does not support the filter function
The classification of commodities can be seen to be more subdivided than Taobao, which at least allows me to find a special category of television when I want to choose television. However, it is a pity that Jingdong TV does not support the screening function. It only retains the order of the selection and selects Jingdong distribution. For the author, shopping on JD.com must be selected by JD.com distribution. Fortunately, this is still the preserve of conscience. .
Jingdong product information browsing
After entering the product information interface, the advantages of the big screen are well utilized, and the screen is mainly divided into two large blocks, without popping up a new interface when viewing the product details. The fluency of operation and the experience of use are all good. The text and pictures are relatively clear.
Jingdong TV supports direct WeChat scan payment
Although, the final settlement of the Jingdong TV terminal is still done through the mobile phone, but compared to Taobao is a little bit easier, direct micro-channel scan code can complete the final payment, which is the same on the computer. The two-dimensional codes displayed on large-screen televisions are also relatively large. Scanning codes across a distance of several meters is almost a matter of one second.
Finally, it came to Tucao again. During the use of smart TV, presumably the most painful experience for most users is the input method, because the keyboard can only be selected by using the up, down, left, and right arrow keys, whether it is a nine-square grid or a full keyboard, which can only be entered by default to simplify the input. Letters, according to the alphabet to find, do not say how much trouble the input method, the final recognition success rate is also more limited.
Interestingly, in order to solve the pain points that users directly input using the remote control, Jingdong TV has designed a new way to provide a QR code on the search interface. Using a mobile phone to scan this QR code can be transferred to a search page. After inputting the item you want to search with your mobile phone, you can click on the search directly and the search result will be given on the TV. In this way, the input experience is indeed improved, but you have to retrieve the QR code from your mobile phone. How much can you improve?
Summary: Visiting Taobao on TV, the imagination is indeed very beautiful, and everything is cool on the big screen. However, after actual experience, there are still many places where applications are used, and the functions are also castrated. So, TV shopping really has no way out? The author carefully considered and realized a very serious problem. Since smart TVs have the same Android system as smartphones, we have seen it as a large-screen smart phone in some degree. Thus, from the very beginning, it was hoped that TV shopping could replace the mobile or computer shopping experience. This is obviously unfair to a household electrical appliance that is watching video and audio entertainment. Shopping is only an accessory function. We should look at how practical it can be.
Actual experience TV Taobao and Jingdong
In fact, the shopping experience on mobile phones and computers is mature enough. It is very convenient. In contrast, the simple interface for shopping on the TV, the castration of APP functions, and the layout of the pages are not reasonable, especially if there is no keyboard or touch function, the input experience is very simple. Awful, the use of this experience is also very poor. After several years of development, is it still so painful to visit Taobao on TV? With such doubts, the author personally experienced a lot, but they have different experiences.
TV Taobao main interface
Poly cost-effective for Amoy goods
In this experience, the author chose the most commonly used Taobao and Jingdong applications as objects. Try to operate on the TV with the steps of shopping on the phone. After entering the main interface of Taobao, it was obvious that the optimization of large-screen TVs in the layout of the page was different from that of PCs and mobile phones. The main interface features include popular events, Tmall supermarkets, and poly-bargaining. The "Taobao" plate, which seems to indicate that the TV APP is more concerned with "Amoy", for example, visiting "Aunt Zhang" discount shopping guide application.
Categories
No filter function in each category
In the product category page and the product display page, all the sections are optimized for the large screen, which looks effortless. The page turning function of the page can be controlled by using the up/down direction keys on the remote control. convenient. However, the author tried to use the screening function to select the desired brand product. After careful searching for a few times, he could conclude that there was no screening function and only kept a variety of arrangement order. This undoubtedly added a lot of trouble to the product orientation search. View Product Image
TV Taobao on product details browse
As for viewing product details or browsing product images, the advantages of a large screen are fully utilized on television. Basically, the details of pictures seen on TV are relatively clear, and the page-turning and switching operations are relatively smooth (in order to facilitate the viewing of users, the video is converted into GIF pictures, and the picture quality has a greater loss), and the experience is not better than How much worse on a cell phone or a computer is still worthy of recognition.
View User Comments
The TV end can also view the netizens' comments and provide some reference value for shopping. However, with such a large screen, only the middle third of the display area is the display area, which is somewhat awkward. This can only be attributed to insufficient optimization of the software. . Taobao does not support direct purchase of many products on TV
Finally arrived at the final payment link, but found that eventually tried a lot of goods do not support direct purchase on the TV, you need to use the mobile phone APP to scan the QR code on the screen to buy. The next operation is directly on the phone. Perhaps it is in the account security considerations, but in the end still have to pay through the mobile phone, more or less TV Taobao some cumbersome.
Jingdong Mall TV
On TV Taobao, the application interface has been improved, but the level of interface optimization at a deeper level is not enough. Apart from the selection of categories, there is no screening function. TVs cannot be purchased directly, and the final payment process needs to be completed through the mobile phone. So can Jingdong Mall do better?
Jingdong TV main interface
Shopping guide video
Open Jingdong TV side APP, feel with Taobao is not the same, first of all, in the main interface, you can directly see the video playback of a variety of product shopping guide, just like watching TV shopping programs, it is in line with the characteristics of television. Leisure time, occasionally look at these videos, maybe it really makes you have the urge to pick up.
In the main interface can quickly find a lot of promotional activities entrance, such as the recent hot 618, a variety of promotional products gathered here, to facilitate direct access to shopping carts.
Commodity category
Jingdong TV also does not support the filter function
The classification of commodities can be seen to be more subdivided than Taobao, which at least allows me to find a special category of television when I want to choose television. However, it is a pity that Jingdong TV does not support the screening function. It only retains the order of the selection and selects Jingdong distribution. For the author, shopping on JD.com must be selected by JD.com distribution. Fortunately, this is still the preserve of conscience. .
Jingdong product information browsing
After entering the product information interface, the advantages of the big screen are well utilized, and the screen is mainly divided into two large blocks, without popping up a new interface when viewing the product details. The fluency of operation and the experience of use are all good. The text and pictures are relatively clear.
Jingdong TV supports direct WeChat scan payment
Although, the final settlement of the Jingdong TV terminal is still done through the mobile phone, but compared to Taobao is a little bit easier, direct micro-channel scan code can complete the final payment, which is the same on the computer. The two-dimensional codes displayed on large-screen televisions are also relatively large. Scanning codes across a distance of several meters is almost a matter of one second.
Finally, it came to Tucao again. During the use of smart TV, presumably the most painful experience for most users is the input method, because the keyboard can only be selected by using the up, down, left, and right arrow keys, whether it is a nine-square grid or a full keyboard, which can only be entered by default to simplify the input. Letters, according to the alphabet to find, do not say how much trouble the input method, the final recognition success rate is also more limited.
Interestingly, in order to solve the pain points that users directly input using the remote control, Jingdong TV has designed a new way to provide a QR code on the search interface. Using a mobile phone to scan this QR code can be transferred to a search page. After inputting the item you want to search with your mobile phone, you can click on the search directly and the search result will be given on the TV. In this way, the input experience is indeed improved, but you have to retrieve the QR code from your mobile phone. How much can you improve?
Summary: Visiting Taobao on TV, the imagination is indeed very beautiful, and everything is cool on the big screen. However, after actual experience, there are still many places where applications are used, and the functions are also castrated. So, TV shopping really has no way out? The author carefully considered and realized a very serious problem. Since smart TVs have the same Android system as smartphones, we have seen it as a large-screen smart phone in some degree. Thus, from the very beginning, it was hoped that TV shopping could replace the mobile or computer shopping experience. This is obviously unfair to a household electrical appliance that is watching video and audio entertainment. Shopping is only an accessory function. We should look at how practical it can be.
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