The NVC "Wu Wang's Dispute", which lasted for more than a month, was temporarily closed, and the new war was rekindled in the LED industry. The reporter was informed that while NVC was busy in the fight, competitors such as Qinshang Optoelectronics had begun to dig into the NVC dealers, while Ou, Sanxiong Aurora and other NVC veteran competitors are accelerating the market. Industry experts said that NVC's infighting provided competitors with a time-out machine, which also added more variables to the industry structure.
Opponents launched poaching war <br> <br> according to Wang Dong-lei to say, if you do not clear the Wu-based team, the existing pattern of interests, management can not change the value of the company will be exhausted. However, the removal of Wu Changjiang and his management team is bound to bring a chain reaction. At present, Wu Wang is still interrogating, and it takes time for NVC's operation and production and sales system to resume normal operation.
In the context of the channel warfare of the LED industry in the past two years, this kind of infighting has a longer-term damage to NVC. The reporter was informed that Qinshang Optoelectronics held a meeting at the time of NVC's fight, claiming that it would "at any cost" and win a group of dealers and management personnel who were originally NVC. Last year, Qinshang Optoelectronics announced a plan to build a thousand stores. It can be seen that it is eager to build channels. Zhang Xiaofei, director of the High-tech LED Industry Research Institute, said: "The dealers are not loyal, and who sells their products are sold."
In fact, the more profitable are the traditional competitors of NVC, Sanxiong Aurora and other NVC. Since 2012, NVC has been plunged into constant internal friction. Sanxiong Aurora has built more than 1,200 specialty stores from the beginning of this year to August, and the total number has exceeded 3,000. Although Sanxiong Aurora related people in the interview with the Yangcheng Evening News reporter denied the opportunity to speed up the layout by using the opportunity of NVC, but objectively it is indeed occupying the market.
“Oupu is similar. Oupu Lighting has an advantage in the home retail channel and has been seeking breakthroughs in commercial channels.†Zhang Xiaofei said, “Sanxiong Aurora has always been the leader in engineering channels and commercial channels, and overlaps with NVC’s customer resources. Both of them are rushing to overtime." Wu Changjiang also said in an interview with the media that the domestic lighting industry is an era of competition, and NVC has delayed the development opportunities.
Will reshape the industry structure or <br> <br> after years of rapid development, the lighting industry has come to a critical period of transition from traditional lighting to LED's. According to the statistics of the High-tech LED Industry Research Institute, in the first quarter, the total output value of the LED industry reached 74.68 billion yuan, a year-on-year increase of 25.9%. In contrast, traditional lighting does not rise and fall.
At the same time as the market is growing at a high speed, competition in the LED lighting industry is intensifying. It is understood that the LED industry has formed an old-fashioned lighting giant represented by NVC and Sanxiong Aurora, and the confrontation between the two camps of emerging LED companies represented by Qinshang Optoelectronics and Changfang Lighting. Enterprises such as Qinshang Optoelectronics still have shortcomings in brands and channels; while traditional giants in the industry have advantages in brands, channels, and sales and service systems.
An insider of a lighting company told reporters: "All lighting companies are rushing to grab time, grab resources, grab channels, and grab users. All lighting companies are facing shuffling, and fierce competition is unprecedented." The upstream chip industry has basically been integrated, shuffling The opportunity has come to the downstream of NVC, Sanxiong Aurora, and Qinshang Optoelectronics.
According to industry insiders, NVC, Sanxiong Aurora and Opus have always been three-legged, but NVC’s instability in the past two years has given the other two anti-surpasses. "If NVC can't adjust quickly, or even face the risk of falling behind." In the end, is Sanxiong Aurora, Opt catching up with NVC, or is the rapid rise of new companies? Zhang Xiaofei said: "This remains to be seen. But NVC's infighting has added more suspense to the lighting industry pattern that has been variable."
Opponents launched poaching war <br> <br> according to Wang Dong-lei to say, if you do not clear the Wu-based team, the existing pattern of interests, management can not change the value of the company will be exhausted. However, the removal of Wu Changjiang and his management team is bound to bring a chain reaction. At present, Wu Wang is still interrogating, and it takes time for NVC's operation and production and sales system to resume normal operation.
In the context of the channel warfare of the LED industry in the past two years, this kind of infighting has a longer-term damage to NVC. The reporter was informed that Qinshang Optoelectronics held a meeting at the time of NVC's fight, claiming that it would "at any cost" and win a group of dealers and management personnel who were originally NVC. Last year, Qinshang Optoelectronics announced a plan to build a thousand stores. It can be seen that it is eager to build channels. Zhang Xiaofei, director of the High-tech LED Industry Research Institute, said: "The dealers are not loyal, and who sells their products are sold."
In fact, the more profitable are the traditional competitors of NVC, Sanxiong Aurora and other NVC. Since 2012, NVC has been plunged into constant internal friction. Sanxiong Aurora has built more than 1,200 specialty stores from the beginning of this year to August, and the total number has exceeded 3,000. Although Sanxiong Aurora related people in the interview with the Yangcheng Evening News reporter denied the opportunity to speed up the layout by using the opportunity of NVC, but objectively it is indeed occupying the market.
“Oupu is similar. Oupu Lighting has an advantage in the home retail channel and has been seeking breakthroughs in commercial channels.†Zhang Xiaofei said, “Sanxiong Aurora has always been the leader in engineering channels and commercial channels, and overlaps with NVC’s customer resources. Both of them are rushing to overtime." Wu Changjiang also said in an interview with the media that the domestic lighting industry is an era of competition, and NVC has delayed the development opportunities.
Will reshape the industry structure or <br> <br> after years of rapid development, the lighting industry has come to a critical period of transition from traditional lighting to LED's. According to the statistics of the High-tech LED Industry Research Institute, in the first quarter, the total output value of the LED industry reached 74.68 billion yuan, a year-on-year increase of 25.9%. In contrast, traditional lighting does not rise and fall.
At the same time as the market is growing at a high speed, competition in the LED lighting industry is intensifying. It is understood that the LED industry has formed an old-fashioned lighting giant represented by NVC and Sanxiong Aurora, and the confrontation between the two camps of emerging LED companies represented by Qinshang Optoelectronics and Changfang Lighting. Enterprises such as Qinshang Optoelectronics still have shortcomings in brands and channels; while traditional giants in the industry have advantages in brands, channels, and sales and service systems.
An insider of a lighting company told reporters: "All lighting companies are rushing to grab time, grab resources, grab channels, and grab users. All lighting companies are facing shuffling, and fierce competition is unprecedented." The upstream chip industry has basically been integrated, shuffling The opportunity has come to the downstream of NVC, Sanxiong Aurora, and Qinshang Optoelectronics.
According to industry insiders, NVC, Sanxiong Aurora and Opus have always been three-legged, but NVC’s instability in the past two years has given the other two anti-surpasses. "If NVC can't adjust quickly, or even face the risk of falling behind." In the end, is Sanxiong Aurora, Opt catching up with NVC, or is the rapid rise of new companies? Zhang Xiaofei said: "This remains to be seen. But NVC's infighting has added more suspense to the lighting industry pattern that has been variable."
Wuxi Motian Signage Co., Ltd , https://www.makesignage.com