Today, smart TVs and smart TV boxes have become a necessity in many homes. Many of these new buyers will choose to purchase smart TVs. For users who are still using traditional LCD TVs at home, smart TV boxes have become the choice for these users. However, in recent years, as the price of smart TVs continues to decrease, the smart TV box market is undergoing some changes. Recently, Ovid Cloud Network (AVC) announced the big data of online smart TV boxes in April-September 2015. From the data, we can understand the direction of the development of smart TV boxes in the near future. Let's take a look at the recent smart TV box market.
Attention: 200 yuan -299 yuan products most popular
For many users who purchase smart TV boxes, the issue of product prices is of great concern. Which price products are more popular and become the best-selling in the market, we might as well pay attention to the big data provided by AVC. According to the big data display, with freshly-released Big Data for September 2015 as an example, sales in each price segment are as follows. Among them, 1-99 yuan price products, sales accounted for 10.1%; 100 yuan -199 yuan price products, sales accounted for 34.6%; 200 yuan -299 yuan price products, sales accounted for 37.1%; 300 yuan -399 Yuan price products, sales accounted for 14.8%; 400 yuan -499 yuan price products, sales accounted for 2.1%; 500 yuan -599 yuan price products, sales accounted for 0.8%; 600 yuan -699 yuan price products, sales The proportion is 0.2%; for the price of 700-799 yuan, the sales volume is 0.1%; for the price of 800 yuan or more, the ratio is 0.3%.
From the above published data, it is not difficult for us to see that the highest selling price segment of the smart TV box currently on the market is between 200 yuan and 299 yuan, accounting for 37.1% of the price. 100-199 yuan price products, accounting for 34.6%, ranked third is 300 yuan -399 yuan price products. On the whole, users are most concerned about products in the low-end price segment. For products with a price of RMB 400 or more, the sales volume is not satisfactory due to factors such as high prices.
â– Sales in September and August increased sharply in September
How does the data change in September compare with the data in August? According to big data, in August 1-99 yuan price products, sales accounted for 9.4%; 100 yuan -199 yuan price products, sales accounted for 33.3%; 200 yuan -299 yuan price products, sales accounted for 38.3% ;300 yuan -399 yuan products, sales accounted for 14.7%; 400 yuan -499 yuan price products, sales accounted for 2.5%; 500 yuan -599 yuan price products, sales accounted for 0.7%; 600 yuan -699 yuan For price products, sales accounted for 0.3%; 700-799 yuan price products accounted for 0.3% of sales; 800 yuan and above price products accounted for 0.5%.
Taking April-September 2015 as an example, in April 2015, the sales volume of online smart TV boxes was 400,000 units. In May, the online sales volume was 490,000 units. In June, the online sales volume was 503,000 units, 7 The monthly sales volume was 518,000 units. In August, the online sales volume was 597,000 units. In September, the online sales volume was 498,000 units. In terms of sales, the online market’s sales in April was 100 million yuan, in May it was 120 million yuan, in June it was 120 million yuan, in July it was 130 million yuan, in August it was 150 million yuan, in September it was 120 million yuan. yuan.
Overall, during the April-September period, sales of smart TV boxes have shown relatively stable growth, with steady growth from April to August. However, sales fell in September. As for the reasons for the decline, the analysis of its causes has some correlation with the summer vacation. Because during the summer vacation between July and August, the student's purchase demand drove consumption. It is not surprising that sales fell in September.
â– Millet/Tmall/Skyway Achieve Top 50%
Selling smart TV boxes online now has become a trend. Online shopping also brings great convenience to everyone. For smart TV boxes, there are many brands in the market. What about the sales ratio of each brand? According to AVC statistics' big data, in September 2015, in the domestic online market, the top 10 sales of smart TV box brands were Xiaomi, Tmall, Skyworth, Infineck, and Huawei. , Dyomatex, Yidian, Tianmin, Haimeidi, and Kaiboer, the market share of which is Xiaomi 22.6%, Tmall 18%, Skyworth 7.9%, Infineon 6.8%, Huawei 5.5%, Diwei 4.8%, Yidian 4.2%, Tianmin 4.1%, Haimeidi 3.9%, Kaibor 2.4%.
It is worth noting that since Xiaomi entered the Internet TV box market, it can be said that he has acted as a spoiler. Sales also topped the rankings. Tmall took second place thanks to its own brand influence and promotional advantages. Skyworth, who started with television, reached the third place. From the fourth place, brands such as Huawei, Infik, Tianmin and Haimeidi appear to have a relatively stable market share.
The author's point of view:
Although some people believe that the smart TV box industry belongs to the sunset industry. However, from the sales trend of smart TV boxes in recent years, it is still relatively stable, and even shows positive growth. This is because, after all, smart TVs have higher prices than the average user can afford. The benefits of buying a smart TV box are also self-evident, when the hardware can not keep up with the use of demand, you can repurchase higher performance products, the cost of replacement is much more affordable than buying a new smart TV.
Attention: 200 yuan -299 yuan products most popular
For many users who purchase smart TV boxes, the issue of product prices is of great concern. Which price products are more popular and become the best-selling in the market, we might as well pay attention to the big data provided by AVC. According to the big data display, with freshly-released Big Data for September 2015 as an example, sales in each price segment are as follows. Among them, 1-99 yuan price products, sales accounted for 10.1%; 100 yuan -199 yuan price products, sales accounted for 34.6%; 200 yuan -299 yuan price products, sales accounted for 37.1%; 300 yuan -399 Yuan price products, sales accounted for 14.8%; 400 yuan -499 yuan price products, sales accounted for 2.1%; 500 yuan -599 yuan price products, sales accounted for 0.8%; 600 yuan -699 yuan price products, sales The proportion is 0.2%; for the price of 700-799 yuan, the sales volume is 0.1%; for the price of 800 yuan or more, the ratio is 0.3%.
The sales volume of smart TV boxes in each price segment on the line
From the above published data, it is not difficult for us to see that the highest selling price segment of the smart TV box currently on the market is between 200 yuan and 299 yuan, accounting for 37.1% of the price. 100-199 yuan price products, accounting for 34.6%, ranked third is 300 yuan -399 yuan price products. On the whole, users are most concerned about products in the low-end price segment. For products with a price of RMB 400 or more, the sales volume is not satisfactory due to factors such as high prices.
â– Sales in September and August increased sharply in September
How does the data change in September compare with the data in August? According to big data, in August 1-99 yuan price products, sales accounted for 9.4%; 100 yuan -199 yuan price products, sales accounted for 33.3%; 200 yuan -299 yuan price products, sales accounted for 38.3% ;300 yuan -399 yuan products, sales accounted for 14.7%; 400 yuan -499 yuan price products, sales accounted for 2.5%; 500 yuan -599 yuan price products, sales accounted for 0.7%; 600 yuan -699 yuan For price products, sales accounted for 0.3%; 700-799 yuan price products accounted for 0.3% of sales; 800 yuan and above price products accounted for 0.5%.
Changes in the sales volume of smart TV boxes during the period from August to September
Taking April-September 2015 as an example, in April 2015, the sales volume of online smart TV boxes was 400,000 units. In May, the online sales volume was 490,000 units. In June, the online sales volume was 503,000 units, 7 The monthly sales volume was 518,000 units. In August, the online sales volume was 597,000 units. In September, the online sales volume was 498,000 units. In terms of sales, the online market’s sales in April was 100 million yuan, in May it was 120 million yuan, in June it was 120 million yuan, in July it was 130 million yuan, in August it was 150 million yuan, in September it was 120 million yuan. yuan.
April-September 2015 Online Smart TV Box Sales and Sales
Overall, during the April-September period, sales of smart TV boxes have shown relatively stable growth, with steady growth from April to August. However, sales fell in September. As for the reasons for the decline, the analysis of its causes has some correlation with the summer vacation. Because during the summer vacation between July and August, the student's purchase demand drove consumption. It is not surprising that sales fell in September.
â– Millet/Tmall/Skyway Achieve Top 50%
Selling smart TV boxes online now has become a trend. Online shopping also brings great convenience to everyone. For smart TV boxes, there are many brands in the market. What about the sales ratio of each brand? According to AVC statistics' big data, in September 2015, in the domestic online market, the top 10 sales of smart TV box brands were Xiaomi, Tmall, Skyworth, Infineck, and Huawei. , Dyomatex, Yidian, Tianmin, Haimeidi, and Kaiboer, the market share of which is Xiaomi 22.6%, Tmall 18%, Skyworth 7.9%, Infineon 6.8%, Huawei 5.5%, Diwei 4.8%, Yidian 4.2%, Tianmin 4.1%, Haimeidi 3.9%, Kaibor 2.4%.
September 2015 Online Smart TV Box Market Share
It is worth noting that since Xiaomi entered the Internet TV box market, it can be said that he has acted as a spoiler. Sales also topped the rankings. Tmall took second place thanks to its own brand influence and promotional advantages. Skyworth, who started with television, reached the third place. From the fourth place, brands such as Huawei, Infik, Tianmin and Haimeidi appear to have a relatively stable market share.
The author's point of view:
Although some people believe that the smart TV box industry belongs to the sunset industry. However, from the sales trend of smart TV boxes in recent years, it is still relatively stable, and even shows positive growth. This is because, after all, smart TVs have higher prices than the average user can afford. The benefits of buying a smart TV box are also self-evident, when the hardware can not keep up with the use of demand, you can repurchase higher performance products, the cost of replacement is much more affordable than buying a new smart TV.
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