When it comes to "Beats by Dre", you probably have the first reaction: this is an ultra-high-priced red subwoofer. Now, Luke Wood (President of Magic Electronics) CEO) hopes to reshape the brand image. He believes that the new "Magic Sound Recorder" earphone product is an important step for the company to reap the recognition.
Beats Magic will launch a new series of Magic Sound Recorder headphones in August this year. The main element of the new earphone selection is sound quality. "You will not be disappointed, it is enough to let you see our serious attitude towards music." Luke Wood commented like this.
Lukewood also knows about the identity of his own headphones in the market. He told reporters: "Motion's earphone products have not won the hearts of music enthusiasts. Our approach to bass is purely to reflect the sound of current music. Feeling. Many people are biased against our products, thinking that we are just a celebrity headset label, but I think this kind of prejudice is ridiculous. Jimmy is born to be a record master, can be extraordinary. And I am born in the Rolling Stone, why do we not Do you know music? In fact, the sound quality of the new generation of Monster Recorder headphones is better than any of the previous Monster products."
In terms of specific parameters, the new Sound Recorder series headphones will be available in August at around $299.95, while the old products will be reduced to $249.99. The overall appearance of the new and old headphones will remain the same (Beats emphasizes two The earphones are not produced with the same set of molds. The new headphones have abandoned the AAA battery and changed to a built-in battery. The battery life is up to 20 hours and can be charged via microUSB. There will also be a power indicator.
Wood also said that Beats needs to completely reinvent the "Magic Sound Recorder" architecture to further promote the sound quality of the product.
The new Beats sound engineer's earphones will weigh 20% lighter than the old ones. It has unprecedented noise reduction performance and "doesn't mistakenly remove some elements of a song like the old headphones." It can be said that the new headphones are A product that completely surpasses the old headphones.
Wood hopes that the new Sound Recorder series headphones will continue to subvert people's perception of the sound quality of headphones, and Beats "has the confidence to create even greater products."
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