Before talking about EDC, I introduced my professional experience: I started my career in the jewelry watch industry, and then moved into the fashion editorial industry. Currently she is engaged in the marketing planning of beauty e-commerce. Career tags are better said to be "beauty/fashion industry", and to say nothing of "advertising dogs." (PS. feels that these industries are mysterious and can be turned to the last paragraph.)
My current responsibilities range from the production of Tmall's page to the overall marketing plan for the entire year. We must link both internal and external brands. Theoretically doing creative, in fact, you should also do a bit of account, on a word "busy"! You are preparing for the double 11 plus a shopping cart a few days in advance. We are preparing for the double 11 to do special offer and special pages one or two months in advance.
At the time of writing this EDC, I had a new store open soon. I worked overtime until 11 o'clock in a row. I had to work overtime on Saturdays. Although the work is very busy, and sometimes it also negative energy, but the work is their choice. Everyone wants to be lazy at home - whether it's resting or doing something that interests them, but not everyone is rich. In order to achieve a little financial freedom at a young age, we must work hard at a young age. This is not a chicken soup but a rule of survival.
Back to the question, let's say EDC. In general, the beauty e-commerce industry is not much different from most of the office work. I didn't feel that the EDC was very different in several jobs. Compared to doctors, lawyers, accountants and other professional high professional, my EDC is probably a lot of goods.
Most of the commute back to work commute, usually back package is YSL's organ bag number or Bally's tote. Unless you are willing to use a backpack, the average commuter bag for girls is not so big. However, bags like shopping bags, Goyard, LV or Bally, although convenient, but no zipper is easily stolen in the crowded subway.
My EDC garrison troops include: cell phones, handbags (makeup bags), wallets, notebooks, pens, business card holders, U-discs, charging treasures, earphones/USB cables, Kindles, coin purses, sunglasses, and combs. The more backward, the more likely it is to reduce the burden.
EDC leveling workLet me talk about the first type of EDC that is closely related to work: notebook, pen, U disk, charging treasure, name card holder, Kindle.
Being a Planner can't be without Planner, I'm used to buying a weekly planner notebook and the column settings are just fine. The most commonly used is the Leuchtturm 1917 German Lighthouse (Please turn the original before). The lighter paper is better than Moleskine. It is not easy to use the pen and it is not easy to pass through the paper. Both the pocketbook and the standard A5 size are used. The disadvantage of the pocket book is that it is too small, it is difficult to turn pages hard, and the writing space is small. The medium size is A5 size, wider than Moleskine, and less portable than Moleskine's sliver.
He returned to Moleskine in 16 years and bought a small prince medium for 2 years in a row. He had a half A4 paper and was lighter in weight. Cloth printing was more appealing to girls. The left side of the inner page is the date of the week. It can be used to write the daily To Do List and the points of the day; the right side is a blank line, you can record some details. Can improve the work efficiency in a targeted manner, and it is also convenient to review the work in a certain period of time.

In pens, many advertising industry colleagues may use pens such as Lamy. I use more pens and ballpoint pens. The main reason is that pens are relatively troublesome. They need to be filled with ink regularly, and it is easy to write ink (Moleskine writes with pens ). Muji and Mitsubishi Uniball's gel pens are relatively easy to write. They are easy to use, and they don't feel bad.

I don't like to take my office computer home. The company’s 14-inch notebook is also not fit into my bag. If there are documents that need to be handled home, it is sufficient to use a large-capacity U disk. The U disk now used is a gift from the Zenith brand when attending the Basel exhibition. The copy speed is much slower than that of the Kingston Data Traveller USB 3.0, but it is higher than the value.
During the cut-off time, I will take the mobile hard disk to copy a good case. My documents in different companies will be well-organized. Some of the content will be used when a new case is made. The original content will be changed and it will be much faster. My mobile hard disk is Seagate Backup Plus (has already bought two), and the light and thin value is high. The appearance of other brands on the market is too "heavy."

IPhone life is notoriously miserable, 1 day 2 charge is standard. Fortunately in the office, you can charge the computer, but you have to go with the charging treasure. My Charging Pod is SONY CP-F10L and it has been discontinued. Although the SONY charging treasure is expensive, but the milliampere number is solid, obviously better than Xiaomi (but still thank the aunt for the souvenir). If you go abroad to play, there are no problems with powering two mobile phones, cameras, and mobile WiFi.

Meetings, meeting customers will bring business card holders. There are many card holders for metal and plastic on the market, but the design is masculine. I use Chloe's leather business card holder, which is relatively feminine in design, like a small wallet. When I was carrying a small bag, I didn’t bring my wallet and loaded it with a credit card. When you buy it, it should be more than 600, and it is currently out of print.
Kindle Paperwhite is familiar and not introduced. Mys is still KPW 1st generation. At that time, I spent 1000 with the protective case. On the Kindle, there are many commercial books such as CITIC Publishing House, which are much cheaper than the paper version. When making special offers, a single copy is worth less than 4.99 yuan, which is worth entering. Because I live in the suburbs, the time for commute to and from work is not short, and several cases can be found on the road to the office and colleagues.
Speaking of books, inserting two sentences, some books that are not electronic, or a relatively large book, which is relatively large and not suitable for reading on a Kindle, I will purchase a paper version. Such as "Marketing Management" is an entry-level marketing must read, and now a new 15 version, recommended to everyone.


In addition to buying books, I have to subscribe to some fashion magazines. The interview or evaluation content is not very concerned about, mainly to look at the season's fashion/advertising blockbusters and promotional copywriting. These inspirations and designs can be used for reference when making plans for themselves. Sometimes they also refer to designs directly. Elle spent 24 books for the whole year, and he had expected to share it with everyone. Xiao Bian did not give a reason for "too much restriction," but stayed on my personal home page. But in fact, all the friends in the group have bought it (want to miss a million friends to find Xiaobian).
Find
As a necessities of life, wallets, mobile phones, etc., almost any professional person will carry them.
Chanel long walletThe purse I use now is the Chanel CF wallet. I had previously complained about it. This purse is too thick and too small to fit into the smaller package. Conversely speaking, the convenience of thick wallets is much better: more cards and more sandwiches. Fractions such as invoices, taxi tickets and change coins can be placed in separate categories. With a wallet with a small sandwich, basically the bills are mixed with the banknotes, and it is easy to lose money. This CF black caviar leather is more resistant to wear and it doesn't need to worry about scratches when rolled in a large bag and rolled with other things. The price of Paris Lafayette after tax refund is about 4,800 yuan.

Delvaux's coin purse was given away by the previous brand, otherwise I wouldn't want to spend thousands of dollars to buy a coin purse. Delvaux is a Belgian royal brand, and its official propaganda has a long history than Hermès. In recent years, publicity has been more publicized in China. His home leather and workmanship is still very good, the model sees it. The sales strategy is the same as the H home: the popular style is to pick the goods. This purse series is said to be the standard for domestic counter distribution.
The Delvaux coin bag is a smaller version of their popular bag. This is the mini version of the Madame shoulder bag. There is a hanging chain that can be hung on a large bag for decoration. The purse average price is almost between 3,000 and 4,000, and local tyrants can consider it.
Loewe Handbag/Cosmetic BagThe design of commuter bags generally does not have many compartments and inner bags. I usually put a hand bag/cosmetics bag inside to store the clutter, and I wouldn't find the bag upside down. The current hand bag is Loewe. After discounting the village tax rebate, it costs more than 1,600 yuan (the price of domestic counters and cross-border e-commerce is about 4000, not recommended).
Napa lambskin, light and soft, but the oil seal is not uniform, work is not good. White spring and summer when the hand bag with clothes just look good, is not resistant to dirty, plus sheepskin itself is more delicate, it is estimated that the use of the latter will be obsolete.

The things in the bag are mainly cosmetic makeup. In the fashion and beauty industry, brand customers have requirements for appearance. In the industries I contacted, Party A in the fashion industry paid the most attention to dress up, including their own and Party B’s. Paying attention to makeup has also become the default professional norm in this industry. As long as it involves meeting customers and proposing proposals, then the personal image is no longer just your personal business. It will rise to the corporate level, and it will represent whether or not you can integrate the corporate culture and present the company’s The best look.
The thing presented here is EDC, but if you want to see the customer bring more cosmetics, you need to make up before starting the company. The items in the picture are in accordance with the frequency of use, lip balm, hand cream, oil-absorbing tissue paper, powder, lipstick, finger oil is a standing army. For the sake of lightness, I will try my best to choose products that are meticulously and lightly packaged.
Diptyque Lip BalmLip balm is generally a bag, a pocket of clothing, use the frequency is too high. Lipsticks should be as tubular as possible. Canned cans with a lip brush are more troublesome, and it is less aesthetic to paint with a finger on the outside. The lip balm that is used now is Diptyque (below), purchased by South Korea's duty-free shops, with a texture of 180 or so, like a lip oil, with a few matte particles, which is more moisturizing.
Hand cream to carry 75ml or less as much as possible, the desk can put a big one. This hand cream is Japan's Hacci, a brand known for its honey, and a sun protection factor. It has a good moisturizing effect and the flavor is the taste of honey. Diptyque and Hacci e-commerce are not available for sale.
I have mixed skin, and the T zone is prone to oil, especially in the air-conditioned room. It is bright and shiny in the afternoon in the T zone. Oil-absorbing glossy paper I have prepared all the year round and use it once in the afternoon. I use so many brands of oil-absorbing tissues, which are actually quite similar, and the difference in suction power is negligible. The Makanai Bunny oil-absorbing facial tissue is a high-value winning face. In addition to the bunny on the outer packaging, there is a rabbit pattern on each oil-absorbing tissue. Japan is about 5 packets of 100 yuan, and the price of electricity suppliers is slightly more expensive.

Now it's more popular for air cushion powders. I myself have had a passage for a while and I think it's easy to use. However, over time, it has been found that cushions are more likely to be muddy and mottled, and individuals are now more likely to use powder. CPB whitening powder is much smaller than the average size of the powder cake. The powder is delicate, and the makeup makeup is easy to use. The makeup degree is good. The key is, as the control can not refuse CPB beautiful box.

Finger oil is my recommendation. In winter air-conditioned rooms, the edges of the nails are easy to peel off and small barbs. In addition to relying on scissors, we must rely on prevention. This OPI fingertip oil, brush head design is very reasonable, slender bristles, to take care of the fine edge of the nail, oily texture is very moist, taste fragrant. When it's okay, you can apply it.

The most commonly used is Estee Lauder's admiring lipstick, before the Estee Lauder family's makeup is very fluent, using this lipstick or refreshed awareness. The shell design is reasonable, the lid is a magnet with a stone, do not worry about the bag will fall off the lid. The color number 420, which is the big hot cousin Liu Wen color. The red line has a brownish brown sensation with a deep red bean paste. The upper lip is more moisturized (uses better than the fragrant lipstick). My winter and winter dresses are based on black and navy blues. This color is more friendly to the yellow skin, compared with skin color, OL standing color.

Normal perfumes will not last longer than half a day, so often put a small perfume or perfume in the handbag. Perfume is inconvenient to carry around, Jo Malone's 9ml small Q is very suitable for carrying, there is a choice is to use solid Diptyque balm. Diptyque balsams are small and easy to carry, but the weight of the box is a bit heavy. When you use it, smear it on your wrist, ear and neck with your fingers, just like a perfume. The scents are less diffusive than perfumes and tastes are not particularly flushed. Domestic prices are still much more expensive than foreign countries, foreign prices are almost 200 more, can use a few months.

I am a long-haired, and sometimes I like to tie my hair in the office. You can bring a hairline and a small hairpin with you. Hairline is Juicy Couture and hairpin is Alexandre de Paris.
For a long time in the face of computer screens and mobile phones, the eyes are prone to astringent, dry itchy, it is necessary to prepare bottles of eye drops. Beauteye rose eye drops, slightly fragrant, will not cool too much and irritate the eyes. I do not wear glasses and invisible, it is unclear whether this invisible is applicable. The price of a Japanese drugstore is probably more than 80, which is a lot more expensive than ordinary FX eye drops. Still, it is still going to face value.
The green vial is my "energy bottle." Advertising and creativity, I always want to have a Big Idea, but I always feel the feeling of brain fragmentation and breathlessness. The small green bottle of this Origins is called “Peace of Mind†(Spirit of Mind), as its name implies, it is used to refresh the mind. Its function is similar to the cool oil. The main ingredient is mint, which can be applied to the back of the neck, temples and ear lobes. Sometimes it's nice to take a long-haul plane. It feels a lot easier when it feels airy. The domestic counter seems to have been removed from the United States. The official website of the United States sells for $13.



It is not only because of the fact that the hairstyle cannot be too chaotic to bring the comb out. Regular combing can help the scalp to soothe and stimulate the blood circulation. Tangle Teezer's comb is red for many years, portable and lightweight, and the disadvantage is that the thin and pointed comb teeth easily scratch the scalp. Compared to Tangel Teezer, I feel that Acca Kappa's comb (right) is more comfortable, but Tangel Teezer has a protection bracket to avoid comb bending, and Acca Kappa's comb must be shaped in the bag for a day.
Acca Kappa originated in Italy in 1869 and is famous for bathing supplies, advocating simple design, high quality and natural materials. This comb model is 946, hot money, comb teeth are made of a special texture of nylon oval rings, looks like iron wire, in fact, a lot of soft, will not sting the scalp. At present, there is no domestic sales, purchasing down about a 250 yuan.

EDC is a column that is very red and very saliva in Auntie. Writing this content is basically something I use everyday and I don't want to pick any saliva. It should be pointed out that these are my recent items and do not necessarily mean that I recommend it the most. Like lipstick, I've actually been using different colors. The same level of lip balm on Jo Malone is also very good, I have used a few before. If there is an opportunity later, I still hope that I can put together a class of products for introduction. There is a difference in the degree of recommendation.
[Egg] industry profileAbout luxury companies: When they are studying, how many girls will have a flaw in the fashion industry. When looking for a job, it happened to coincide with a coincidence that he entered the luxury goods industry and served two jewelry watch brands. Whether the luxury goods industry is tall, it must be. At least among all the companies I have served, the luxury company’s employees’ personal qualifications, ability to work, talk, and dress up are all the best, not one.
However, it is precisely because luxury companies are too big to be a reason to leave. Friends who are interested can go to the job search website and look for job listings of luxury companies and recruitment information of ordinary fast-dealing multinational companies. Similarly, a job-quiet company may require 3-5 years of work experience, but luxury goods companies It takes more than 7 years. Luxury company personnel demand, employees mobility is small (LV, Hermes employees aura so many people are reluctant to go, and luxury companies are more standard 9 nights 6), promotion opportunities will be much smaller.
About the fashion media: From the luxury goods company to a fashion media, there is actually no pain. Because fashion media is also a profession with a strong halo. There are four major fashion week travel opportunities each year, and brand parties will also do their best to please the media in order to gain more exposure.
The advantage in the fashion media is that there is an opportunity to participate from the front to the back. In a luxury goods company, an employee at the bottom often can only do the most basic work, but in the fashion media (especially my media is not in the domestic front line and has a higher level of internal openness), I have planned everything from implementation to implementation. My personal growth is very important.
However, there are some exaggerations in the fashion media industry. It is not surprising that credit cards are bought in stages and they are not able to ask for parents. Some fashion editors feel like they are walking high every day. They are wacky and eccentric. High-definition clothes express the designer's point of view. There is no problem with the avant-garde, but the real clothing that creates revenue will not be this style. I have not seen foreign fashion editors and it girl wear so "strange." This is also one of the reasons I left.
In addition, from the previous years, the economic downturn, especially the high-end consumer decline, the advertising revenue of the fashion media has decreased, but the cost has been increasing, the entire media industry began to decline cycle. After I left, many paper journals began to be published. The timing was correct.
About E-commerce: E-commerce is an industry that is expanding rapidly and has a better career prospect. However, as already mentioned at the beginning of the article, electricity suppliers have to work overtime. Because in the expansion period, all companies want to seize bigger sites. In terms of 6.18, whether it is dual 11 or not, we must devote a lot of manpower and material resources. While we are producing pages and supporting marketing content, colleagues from other departments must also try their best to allocate resources so that products can be put into storage. The entire preparation process is lengthy and hard.
For Auntie’s breaking news, consumers are concerned about the price, but e-commerce development is now not the original stage, and there are more subsidized users than anyone else. On the one hand, e-commerce now allows brands to sell more goods while guaranteeing profit margins. On the other hand, it provides consumers with the lowest possible price while doing a good job of services. The rumors of “second-handedness†I don’t know if it’s true or false. As far as my company is concerned, all goods that are returned by consumers are reported as losses (and, of course, the loss rate is also controlled) and will not be put on the shelves again.
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