Nokia, once the king, became a nobility in the era of smart phones. In order to reshape the past glory and avoid the embarrassment of the rivers and lakes, Nokia has continued to move in recent days. Not only does it still spend a lot of time developing the WP7 system, it seeks a transformation, and it is still tinkering with the hard-working brother Saipan. Nokia's President and CEO Elop said on a few days ago that Nokia will support Symbian operating systems at least as far as 2016, while working with Microsoft. The previous rumors that Nokia completely abandoned the Meego, recently seems to be a sudden change, recently, Nokia's first dual-core MeeGo smart machine market exposure, analysts said that this phone may be listed at the end of the month ... WP7, Saipan, Meego, Nokia smartphones The strategy spans the three major systems. Nokia, the oldest boss, started sending out first and then attacked smart platforms in all directions in order to usher in a turnaround.
The King of the past defeated today
Nowadays, Nokia has encountered unprecedented difficulties, and Nokia's market share has dropped at a surprising rate. According to IDC statistics, in the smart phone market in China in May 2011, the attention rate of the Android system's smart models reached 47.7%, which is 15.7% higher than that of the Symbian system products, and the leading edge is still growing. Recently, industry analysts said that in the face of the Apple iPhone and Google Android, Nokia uses price cuts to prevent the loss of users, which may lead to Nokia's second quarter and third quarter loss. Analysts also predict that even in the fourth quarter of the traditional peak season, Nokia will only get a slight profit because the company has lost ground in competition with Apple's iPhone and Android phones.
According to research firm Gartner, Nokia's Saipan operating system accounted for 64% of the smartphone market in 2007. However, competitors led by Apple and Google reduced the share of Saipan to 38% last year, and Gartner expects this share to drop to 19% this year. According to data released by Nokia recently, in the first quarter of this year, the global sales share of Nokia's mobile phones dropped from 33% in the same period last year to 29%, which is the first time Nokia's global market share fell below 30%. According to IDC's report, in the first quarter of this year, Samsung has surpassed Nokia with a market share of 29.3%, becoming the largest mobile phone market in Western Europe. In the smart phone market, Apple is ranked first with 20.8%, and its own base camp has fallen completely. This is unthinkable for Nokia, and for the future Nokia is a sign of danger.
Struggling across three systems to help themselves
IT commentator Sun Yongjie believes that the loss of Nokia’s market share is closely related to Apple’s pursuit of profits and Google’s acquisition of market share by Android. However, this is only an external cause of competition. More importantly, Nokia’s mood to transition to Microsoft’s WP7 is too urgent. relationship. "Consumers seem to have lost interest in Nokia's operating habits, so we are also waiting for new operating system models to be available," Nokia said. At the end of May, Microsoft officially launched the first upgraded version of Windows Phone 7, "Mango." It is reported that the Mango system has added more than 500 new features, with particular emphasis on the social features of smartphones. In addition to the enhancement of functions, Mango also learned that Android began to “pull the knotâ€, Nokia, Samsung, LG and HTC, as well as the latest additions to Acer, Fujitsu, and ZTE will all launch new WP7 mobile phones. It is reported that 9 models of Windows Phone 7 using the Mango system are expected to be released this fall.
After the Mango Systems conference, Nokia expressed confidence and passion for Windows Phone, but Jo Harlow, Nokia’s executive vice president of smart devices, also said that consumers will first see the first MeeGo device.
A few days ago, Nokia's chief executive Stephen Elop took the mysterious mobile phone in an interview with the Wall Street Journal to attract everyone's attention. According to overseas mynokiablog's speculation, this may be the Nokia N950, the first MeeGo system to be released on the June 21 opening of the Nokia conference.
In addition to Windows Phone 7 and MeeGo, Nokia is not too new and has abandoned its own operating system. Nokia promises to continue to support Symbian systems until at least 2016. Today, the first Nokia E6 and Nokia X7 equipped with the Symbian Anna system are shipping. In the Symbian Anna operating system, Nokia added a more user-friendly input interface and used a brand-new browser. The interface icons have been modified more beautifully.
Can you make up for the dead?
Cooperation with Microsoft, the launch of Windows Phone7, and Intel's development of MeeGo operating system, coupled with the Symbian update system launched in April Symbian Anna, Nokia hopes to rely on a large area in the transition period to take a firm stand.
But Guangshang may not be able to really fish more. Look at Nokia's development in the major systems can get a glimpse of the clues. Market research company IDC recently released a global smart phone shipment forecast report. The report said that by 2015 Microsoft's WP7 market share will exceed Apple's iOS, followed by Google Android, ranked second in the market. Just after IDC released this report, there was a lot of doubt in the market. Industry insiders believe that IDC's forecast is based on the declining prices of mobile data packages, but this did not happen. In some people's view, the WP7 system still has a worrying future. Although Microsoft is on the right track, its pace of progress is really too slow. When dual-core, LTE, and 3D gain more and more attention, Microsoft's Windows Phone 7 system is still not a perfect system.
Saipan not to mention that although many years of expedition also accumulated a lot of popularity, Nokia from time to time to upgrade it, but after all honesty, practice has also proved that it can not keep up with the development of the era of smart phones; as MeeGo is more appropriate and Infrequently, Intel once said: "If the company chooses other partners will be much better than it is now, our choice to cooperate with Kiya itself is a mistake."
In view of this, Nokia's three major system highlights are few and the development prospects are indeed worrying. It is understandable that the strategy of market development is broad, but at least one of its own competitive products is required. Otherwise, it will only give people the feeling of being rushed to doctors, and naturally it will be difficult to come up with any quality products, and it will not be convincing to consumers. Even industry experts have pointedly stated that Nokia is overreacting to the rise of Android and it has destroyed itself.
The King of the past defeated today
Nowadays, Nokia has encountered unprecedented difficulties, and Nokia's market share has dropped at a surprising rate. According to IDC statistics, in the smart phone market in China in May 2011, the attention rate of the Android system's smart models reached 47.7%, which is 15.7% higher than that of the Symbian system products, and the leading edge is still growing. Recently, industry analysts said that in the face of the Apple iPhone and Google Android, Nokia uses price cuts to prevent the loss of users, which may lead to Nokia's second quarter and third quarter loss. Analysts also predict that even in the fourth quarter of the traditional peak season, Nokia will only get a slight profit because the company has lost ground in competition with Apple's iPhone and Android phones.
According to research firm Gartner, Nokia's Saipan operating system accounted for 64% of the smartphone market in 2007. However, competitors led by Apple and Google reduced the share of Saipan to 38% last year, and Gartner expects this share to drop to 19% this year. According to data released by Nokia recently, in the first quarter of this year, the global sales share of Nokia's mobile phones dropped from 33% in the same period last year to 29%, which is the first time Nokia's global market share fell below 30%. According to IDC's report, in the first quarter of this year, Samsung has surpassed Nokia with a market share of 29.3%, becoming the largest mobile phone market in Western Europe. In the smart phone market, Apple is ranked first with 20.8%, and its own base camp has fallen completely. This is unthinkable for Nokia, and for the future Nokia is a sign of danger.
Struggling across three systems to help themselves
IT commentator Sun Yongjie believes that the loss of Nokia’s market share is closely related to Apple’s pursuit of profits and Google’s acquisition of market share by Android. However, this is only an external cause of competition. More importantly, Nokia’s mood to transition to Microsoft’s WP7 is too urgent. relationship. "Consumers seem to have lost interest in Nokia's operating habits, so we are also waiting for new operating system models to be available," Nokia said. At the end of May, Microsoft officially launched the first upgraded version of Windows Phone 7, "Mango." It is reported that the Mango system has added more than 500 new features, with particular emphasis on the social features of smartphones. In addition to the enhancement of functions, Mango also learned that Android began to “pull the knotâ€, Nokia, Samsung, LG and HTC, as well as the latest additions to Acer, Fujitsu, and ZTE will all launch new WP7 mobile phones. It is reported that 9 models of Windows Phone 7 using the Mango system are expected to be released this fall.
After the Mango Systems conference, Nokia expressed confidence and passion for Windows Phone, but Jo Harlow, Nokia’s executive vice president of smart devices, also said that consumers will first see the first MeeGo device.
A few days ago, Nokia's chief executive Stephen Elop took the mysterious mobile phone in an interview with the Wall Street Journal to attract everyone's attention. According to overseas mynokiablog's speculation, this may be the Nokia N950, the first MeeGo system to be released on the June 21 opening of the Nokia conference.
In addition to Windows Phone 7 and MeeGo, Nokia is not too new and has abandoned its own operating system. Nokia promises to continue to support Symbian systems until at least 2016. Today, the first Nokia E6 and Nokia X7 equipped with the Symbian Anna system are shipping. In the Symbian Anna operating system, Nokia added a more user-friendly input interface and used a brand-new browser. The interface icons have been modified more beautifully.
Can you make up for the dead?
Cooperation with Microsoft, the launch of Windows Phone7, and Intel's development of MeeGo operating system, coupled with the Symbian update system launched in April Symbian Anna, Nokia hopes to rely on a large area in the transition period to take a firm stand.
But Guangshang may not be able to really fish more. Look at Nokia's development in the major systems can get a glimpse of the clues. Market research company IDC recently released a global smart phone shipment forecast report. The report said that by 2015 Microsoft's WP7 market share will exceed Apple's iOS, followed by Google Android, ranked second in the market. Just after IDC released this report, there was a lot of doubt in the market. Industry insiders believe that IDC's forecast is based on the declining prices of mobile data packages, but this did not happen. In some people's view, the WP7 system still has a worrying future. Although Microsoft is on the right track, its pace of progress is really too slow. When dual-core, LTE, and 3D gain more and more attention, Microsoft's Windows Phone 7 system is still not a perfect system.
Saipan not to mention that although many years of expedition also accumulated a lot of popularity, Nokia from time to time to upgrade it, but after all honesty, practice has also proved that it can not keep up with the development of the era of smart phones; as MeeGo is more appropriate and Infrequently, Intel once said: "If the company chooses other partners will be much better than it is now, our choice to cooperate with Kiya itself is a mistake."
In view of this, Nokia's three major system highlights are few and the development prospects are indeed worrying. It is understandable that the strategy of market development is broad, but at least one of its own competitive products is required. Otherwise, it will only give people the feeling of being rushed to doctors, and naturally it will be difficult to come up with any quality products, and it will not be convincing to consumers. Even industry experts have pointedly stated that Nokia is overreacting to the rise of Android and it has destroyed itself.
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