Overseas market demand, the amount of on-board photoelectric optimistic about the second half of the LED street light market

[High-tech LED reporter Luo Shenghua] In the first half of 2014, the shipment of LED outdoor street lamps continued the explosive growth trend in 2013 and became one of the main engines for the development of LED lighting.

On July 15, Qinshang Optoelectronics (002638.SZ) announced that the company's holding subsidiary, Shenzhen Qinshang Energy Saving Technology Co., Ltd. ("Shenzhen Qinshang") received the Guichi District Government Procurement Center for "Chizhou Guichi" Industrial Park and Guichi Qianjiang Industrial Park LED Street Light BOT Procurement Project" The bidding notice for public bidding, the project amount is 19.75 million yuan.

Shenzhen Qinshang’s winning bid is only one of the many successful bidders this year, especially in the foreign streetlight market.

"From the perspective of the entire domestic street lamp market in the first half of this year, the domestic market is in an empty window period, and we have received fewer projects." Qinshang Optoelectronics Board Secretary told the "High-tech LED" reporter that this may be mainly due to The above factors of the policy, similar to those in Guangdong Province, have developed rapidly in the investment of LED projects last year. In addition to some controversies in the previous period, the first half of this year is in a digestive stage.

It is understood that this empty window period is particularly evident in Guangdong Province. According to the street lighting plan of Guangdong Province, the completion of streetlights in Guangdong Province in the first half of this year is between 60% and 70%, and other provinces are generally in a situation where they are not connected.

Compared with the domestic market, the development of the street lamp market is much better than the previous period.

"From the overall market research, the market demand for outdoor lighting products such as American street lamps, tunnel lights, and underground parking lots is about 200 million baht, and this is just the beginning of the US outdoor lighting market." Duan Zhu said, In South America, North America and Asia, Japan, South Korea, Malaysia, Singapore and other countries, the street light market is very fast.

Similar to the United States, the Japanese government is more optimistic about the development of LED street lights due to the planning of the city roads. In the first half of this year, there were roughly 30 million street lamp market demand in Japan. South Korea has roughly more than 10 million market demand.

"The potential demand in foreign markets is still very large. In the next two years, the performance of the international market is much better than the domestic market." Duan Zhu told reporters.

However, although the domestic street lamp market is not performing well relative to foreign markets, this phenomenon is expected to change in the second half of this year.

This is mainly based on the current energy-saving and technical advantages of LED lamps have been far higher than expected, but also won widespread recognition.

On the other hand, the rapid decline in product prices is also a major driver. The price of Apollo modules similar to those used by big brands is roughly 9.5-11 yuan / watt, while the price of the lower level is generally floating between 7.5-8.5 yuan.

In June of this year, Qinshang Optoelectronics' new product launch conference, several super-price-performance products released, the price per watt was less than 6 yuan. These products have adopted a new design from process to raw materials to light distribution, which has brought impact to the entire industry.

"Today's streetlight products with the same light efficiency, its price is even cheaper than that of high-pressure sodium lamps, so many places have no need to install high-pressure sodium lamps." Duan Casting believes that the street lamp market is more optimistic in the second half of the year. Because integration is a trend from the perspective of the entire lighting industry, this is also true in the street lighting industry. Compared with the huge street lamp market, the market share of LED products is not high.

"Now the number of LED street lights is decreasing, this is an inevitable trend of industry integration." Duan Cast believes that with the development of the industry, products and enterprises without competitive advantages will be cleaned up.

From the latest products released by major lighting companies this year, the LED outdoor intelligent embedded trend is more obvious. In the new intelligent road solutions, the weather monitoring, environmental humidity, temperature and environmental protection index modules such as PM2.5 Add to make the product more intelligent and remote control.

"In combination with the advantages of LED products, the promotion of products mainly depends on the recognition of the owners and the government as well as the promotion of the enterprises themselves. However, from the business situation, the markets in Guizhou and Chengdu have increased in volume, and the provinces have signs of loosening. From the perspective of the overall capacity of the market, the start of the domestic market is relatively slow." Duan Cast told reporters.

In the second half of this year, the main work of Qinshang Optoelectronics was placed on the promotion of products and the development of channels. These super-cost-effective street lamps launched in June are forwards, attracting powerful engineering agents, thus laying the absolute leading position of Qinshang Optoelectronics in the field of street lamps. In addition, in the cooperation mode, Qinshang Optoelectronics will continue to adhere to the combination of EMBT and PPP, increase the financial attributes of cooperation, and turn the relationship of buying and selling transactions into a transaction of financial products.

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