It should be acknowledged that the number of semiconductor lighting application companies is large but the scale of individual companies is small. There are few LED lighting companies with sales exceeding RMB 1 billion, and the sales volume of RMB 500 million is considered to be a relatively large enterprise. Seriously missing.
Fortunately, the current domestic brand awareness of LED lighting companies is gradually awakening, starting in 2011, whether it is invited famous movie star Li Bingbing as a brand image spokesperson, or in CCTV to open "lit a house of fashion" LED lighting advertising, It has already implied that semiconductor lighting companies "have already come out with their brand."
More and more entrepreneurs realize that in the long run, doing their own brand is the ultimate choice for Chinese companies. Brands, in a broad sense, represent the quality and popularity of a product, as well as its reputation and status in the minds of consumers. From a deeper level, it reflects the spirit and image of a company and enhances its core competitiveness. An important part. For a long time, the business community has said that "having a market is more important than owning a factory, and the only way to have a market is to have a brand that occupies a dominant position in the market."
A LED company CEO who has dominated the Japanese market in the past 20 years has said: “We worked hard in the Japanese market for 20 years. Our products and technologies are not worse than they are. However, due to the lack of brands, the market price of our products is better than that of Panasonic. Toshiba is 30% lower, so our LED companies in China must rapidly establish the brand influence of China's domestic market. We must improve our quality to own a market, and have a market and build our own brand. In fact, the image that is urgently needed to establish is not a foundry company but a brand enterprise. If the brand of a lighting company cannot be established, it will not be able to form a brand effect, and it will not be able to enjoy the premium of the brand. It will only be able to fall into the price war circle.
At the same time, the brand is not an empty shouting slogan. It is not only manifested in popularity, it is no longer as simple as usual simple television and print advertising. The internal management of the company and the improvement of the market actual level have caused some companies to pay more attention to it. The company has invited professional planning companies to conduct a full range of specifications and evaluations, and to formulate a set of internal management and marketing aspects of the specification and management. It is suggested by industry insiders that if a company is branded, it can start from the domestic market, understand market fluctuations, and gradually develop its visibility and depth of capital. At the same time, for different channels and application areas, the focus of the company's brand building is also different, such as product-focused, service-oriented experience, traditional engineering channels, professional engineering is more to see the model project.
What needs to be reminded is that if companies do branding, they may intensify competition with some international companies. The strategic alliance of patents will be much more difficult. Once a product goes abroad, it will also face a great deal of patent risk. Enterprises must also have no patents. Rain silk.
Fortunately, the current domestic brand awareness of LED lighting companies is gradually awakening, starting in 2011, whether it is invited famous movie star Li Bingbing as a brand image spokesperson, or in CCTV to open "lit a house of fashion" LED lighting advertising, It has already implied that semiconductor lighting companies "have already come out with their brand."
More and more entrepreneurs realize that in the long run, doing their own brand is the ultimate choice for Chinese companies. Brands, in a broad sense, represent the quality and popularity of a product, as well as its reputation and status in the minds of consumers. From a deeper level, it reflects the spirit and image of a company and enhances its core competitiveness. An important part. For a long time, the business community has said that "having a market is more important than owning a factory, and the only way to have a market is to have a brand that occupies a dominant position in the market."
A LED company CEO who has dominated the Japanese market in the past 20 years has said: “We worked hard in the Japanese market for 20 years. Our products and technologies are not worse than they are. However, due to the lack of brands, the market price of our products is better than that of Panasonic. Toshiba is 30% lower, so our LED companies in China must rapidly establish the brand influence of China's domestic market. We must improve our quality to own a market, and have a market and build our own brand. In fact, the image that is urgently needed to establish is not a foundry company but a brand enterprise. If the brand of a lighting company cannot be established, it will not be able to form a brand effect, and it will not be able to enjoy the premium of the brand. It will only be able to fall into the price war circle.
At the same time, the brand is not an empty shouting slogan. It is not only manifested in popularity, it is no longer as simple as usual simple television and print advertising. The internal management of the company and the improvement of the market actual level have caused some companies to pay more attention to it. The company has invited professional planning companies to conduct a full range of specifications and evaluations, and to formulate a set of internal management and marketing aspects of the specification and management. It is suggested by industry insiders that if a company is branded, it can start from the domestic market, understand market fluctuations, and gradually develop its visibility and depth of capital. At the same time, for different channels and application areas, the focus of the company's brand building is also different, such as product-focused, service-oriented experience, traditional engineering channels, professional engineering is more to see the model project.
What needs to be reminded is that if companies do branding, they may intensify competition with some international companies. The strategic alliance of patents will be much more difficult. Once a product goes abroad, it will also face a great deal of patent risk. Enterprises must also have no patents. Rain silk.
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