Contrary to market news, the wearable electronics market is still alive – according to the latest report from market research firm IDC, shipments in the wearable electronics market grew by 17% in the fourth quarter of 2016, and the agency believes in 2017. In the future, there will be major events in the field of wearable devices.
After Apple's smart watch Apple Watch came out in 2015, most people in the industry expect the market for wearable devices to take off, but it seems that (and) has not really happened; in addition to fitness tracking devices like Fitbit and some intelligence Watches, wearable devices have not really become fashion endorsements.
According to a recent report by market research firm Strategy AnalyTIcs, the smart watch market resumed moderate growth in the fourth quarter of 2016 after two consecutive quarters of recession, although the growth rate was only 1% compared with the same period of the previous year; (You may also guess) The only product that stands out in this market is the Apple Watch, which has a market share of 63%.
Sales statistics of various brands in the smart watch market (Source: Strategy AnalyTIcs)
Apple CEO TIm Cook said in the January earnings report that Apple Watch's sales performance in the fourth quarter was the best in history, but the company did not provide detailed sales figures like iPad and iPhone products. . Despite this, IDC still believes that the Series 1 and Series 2 Apple Watches have proven to be Apple's successful products; but Apple will always be an odd number, and other products on the market may not have the same performance so far.
The popularity of Apple Watch does not mean that smart watches have become a hot product.
For example, Pebble, an early smart watchmaker who attracted many consumers a few years ago and who has successfully "sucked gold" on the crowdfunding site Kickstarter, sold it to Fibit last year. Other bad news in the smart watch market includes recent news that Swarovski originally announced this year's CES high-profile announcement to partner with Google and Qualcomm to launch a women's smart watch with Android Wear 2.0. Delayed listing indefinitely.
But Ramon Llamas, IDC's wearable market research team manager, said the wearable device market is poised to accelerate with the development of smart watches, fitness tracking devices and a range of other products, from an early concept stage to a more mature product category; EE TImes said during the visit: "The wearable market is doing very important things and is changing."
Llamas expects that wearable device sales will continue to grow in 2017, driven mainly by functional enhancements on two products: one is the addition of cellular communication to smart watches, and the second is that the design of various wearable devices now looks It's really "wearable", not an electronic device.
He explained his point of view in the evolution of mobile phone products in the last ten years: "In 2006, silver folding mobile phones flooded the market, but the industry did not stop there, and it has been changing and evolving. The same thing happened. Wearable market."
This smart phone, known as "modular", has raised more than $16 million in Kickstarter, allowing customers to choose their own surface, watch outer ring and different functions; the watch is pre-ordered but not exact Ship date.
First of all, many smart watches that will be launched this year will be free from the "intermediary" of smart phones, and will be directly connected to the cellular communication network; including Samsung and other manufacturers have launched such products from last year, and Llamas said 2017 I will see more. The advantage of a smart watch with cellular communication is that it can be talked directly through the watch: "Imagine a variety of applications that you can communicate with different people or things through your watch."
As for the second big change in the wearable market, it may have far-reaching effects. Llamas said that in 2017, there will be a lot of smart watches that will be listed, which will look less like high-tech products, but more like Their traditional "likeness"; he pointed out that these products do not necessarily have dazzling LCD/LED touch screens for digital display, but instead are equipped with surfaces like traditional watches, in other words, they are designed to be modern and stylish. : "It actually looks like a watch."
The 2017 Connected Modular 45 is the second generation of smart watches from Swiss watchmaker TAG Heuer. It has been launched in cooperation with Google and Intel. The smart watch also adopts the modular concept and supports Android Wear 2.0 with GPS and NFC. Function with AMOLED screen
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