On November 9, 2011, the China Electronic Chamber of Commerce and Gome Electrical Co., Ltd. jointly released "White Paper on the Development of China's Color TV Consumer Market 2011-2012" in Beijing. For the 2011 China's color TV industry, the overall development, product trends, consumer demand characteristics of the authoritative summary of the 2012 color TV market trends and consumer demand trends. According to the White Paper, strong penetration of smart TVs, popularization of 3D, and large-scale mainstream consumer spending will be the most important features of China's color TV consumption in 2012.
Large size into the mainstream of consumption of narrow edges, thin color TV favored by consumers With the decline in the cost of the panel and related parts, color TV product levels as a whole down, especially the small-size color TV prices have basically bottomed out, large-size market will become a brand The main battlefield of sales competition. Li Juntao, vice president of Gome, pointed out that the proportion of demand for color TV products of 40 inches or more in 2007-11 continues to grow, and the sales share accounts for more than half of the total. The proportion of demand in five years increased by 15 percentage points to 50%. Among them, the large-scale chain of large-scale share of the growth is even more obvious, Gome data show: Gome in the 40-inch color TV sales have reached 55%, higher than the average level of the entire industry, is the main channel type to inspire the development of large-size market.
Judging from the form of color TV, the appearance of the product also shows a certain trend. Since 2005, due to the reform of the panel technology, the birth of TVs has continued to diverge. It is expected that there will be 41, 43, 48, 51, 58, 61, and more sizes and models derived from next year. In addition, the color TV frame width and body thickness continue to shrink, is expected in 2012 without borders, the thickness of less than 20mm color TV or called the market trend-oriented.
Figure 1: Change in sales volume of TV sets of different sizes in 07-11 Changes in sales of 3D TVs will exceed 50% in 2012. Functional demand further subdivides 3D TVs in the Chinese market After two years of advancement, technological competition has been repeated, resulting in a rapid increase in product 3D. The performance of television products has promoted market sales. As of October 2011, the number of 3D TV models in China's color TV market has exceeded 160, with a penetration rate of 19%. It is expected that 3D TV demand will exceed 8 million units in 2011. 3D TV consumption characteristics are obvious. Due to the polarization type, shutter type, and naked eye several different technologies, in the 3D definition, 3D brightness, longitudinal sense, glasses style, left and right eye interference, radiation intensity and other aspects show some differences, leading consumers continue to recognize Zhizhong further subdivided the demand for 3D TV. Taking Gome data as an example, the sales volume of 3D TV sets has reached 21%. Wang Ning, executive vice president of the China Electronic Chamber of Commerce, pointed out at the meeting that in 2012, 3D functions will gradually become the standard feature of large-size flat-panel TVs, and the sales volume will exceed 50%.
Less than half a year after listing, strong penetration of smart TV is expected to sell 8 million units in 2012. In April 2011, after the introduction of smart TVs by color TV manufacturers, after less than six months of listing sales, the penetration capacity exceeded 3D, and 2012 is expected to increase at a double speed. In just 5 months, the penetration rate of smart TVs has reached 12%. It is estimated that by the end of 2011, domestic demand for smart TVs will reach 4 million units, and in 2012 it will achieve a multiple growth of 8 million units.
Figure 2: Changes in the penetration rate of smart TV models in May-October, 2011 Yu Yu, researcher of the Department of Informatization Promotion of the Ministry of Industry and Information Technology announced at the conference: As of October, Chinese and foreign brands launched more than 100 models of smart TV products, accompanied by With the rapid growth of the smart TV market, in order to help consumers accurately determine the level of smart TVs, the Consumer Electronics Informatization Promotion Committee and the China Electronic Chamber of Commerce based on the “General Specification for Evaluation Indexes of Color TV Informatization Indexes†on smart TVs currently marketed by the market. IQ evaluation, eight brands of 18 products were awarded "five-star logo", and in November in the country's 300 cities GOME store to focus on display promotions, so as to regulate the market, guide consumers to purchase correctly, guide consumption.
Large size into the mainstream of consumption of narrow edges, thin color TV favored by consumers With the decline in the cost of the panel and related parts, color TV product levels as a whole down, especially the small-size color TV prices have basically bottomed out, large-size market will become a brand The main battlefield of sales competition. Li Juntao, vice president of Gome, pointed out that the proportion of demand for color TV products of 40 inches or more in 2007-11 continues to grow, and the sales share accounts for more than half of the total. The proportion of demand in five years increased by 15 percentage points to 50%. Among them, the large-scale chain of large-scale share of the growth is even more obvious, Gome data show: Gome in the 40-inch color TV sales have reached 55%, higher than the average level of the entire industry, is the main channel type to inspire the development of large-size market.
Judging from the form of color TV, the appearance of the product also shows a certain trend. Since 2005, due to the reform of the panel technology, the birth of TVs has continued to diverge. It is expected that there will be 41, 43, 48, 51, 58, 61, and more sizes and models derived from next year. In addition, the color TV frame width and body thickness continue to shrink, is expected in 2012 without borders, the thickness of less than 20mm color TV or called the market trend-oriented.
Figure 1: Change in sales volume of TV sets of different sizes in 07-11 Changes in sales of 3D TVs will exceed 50% in 2012. Functional demand further subdivides 3D TVs in the Chinese market After two years of advancement, technological competition has been repeated, resulting in a rapid increase in product 3D. The performance of television products has promoted market sales. As of October 2011, the number of 3D TV models in China's color TV market has exceeded 160, with a penetration rate of 19%. It is expected that 3D TV demand will exceed 8 million units in 2011. 3D TV consumption characteristics are obvious. Due to the polarization type, shutter type, and naked eye several different technologies, in the 3D definition, 3D brightness, longitudinal sense, glasses style, left and right eye interference, radiation intensity and other aspects show some differences, leading consumers continue to recognize Zhizhong further subdivided the demand for 3D TV. Taking Gome data as an example, the sales volume of 3D TV sets has reached 21%. Wang Ning, executive vice president of the China Electronic Chamber of Commerce, pointed out at the meeting that in 2012, 3D functions will gradually become the standard feature of large-size flat-panel TVs, and the sales volume will exceed 50%.
Less than half a year after listing, strong penetration of smart TV is expected to sell 8 million units in 2012. In April 2011, after the introduction of smart TVs by color TV manufacturers, after less than six months of listing sales, the penetration capacity exceeded 3D, and 2012 is expected to increase at a double speed. In just 5 months, the penetration rate of smart TVs has reached 12%. It is estimated that by the end of 2011, domestic demand for smart TVs will reach 4 million units, and in 2012 it will achieve a multiple growth of 8 million units.
Figure 2: Changes in the penetration rate of smart TV models in May-October, 2011 Yu Yu, researcher of the Department of Informatization Promotion of the Ministry of Industry and Information Technology announced at the conference: As of October, Chinese and foreign brands launched more than 100 models of smart TV products, accompanied by With the rapid growth of the smart TV market, in order to help consumers accurately determine the level of smart TVs, the Consumer Electronics Informatization Promotion Committee and the China Electronic Chamber of Commerce based on the “General Specification for Evaluation Indexes of Color TV Informatization Indexes†on smart TVs currently marketed by the market. IQ evaluation, eight brands of 18 products were awarded "five-star logo", and in November in the country's 300 cities GOME store to focus on display promotions, so as to regulate the market, guide consumers to purchase correctly, guide consumption.
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