According to IHS iSuppli's home and consumer electronics report, sales of entry-level point-and-shoot cameras are expected to decline as cameras in smartphones improve.
Due to ubiquity, camera phones have become one of the fastest growing areas in the digital camera market. The camera has become the standard feature of smart phones and is inseparable from mobile phone users. Camera phones not only meet today's consumers' emphasis on functional integration and convenience, but also have the biggest advantage over point-and-shoot cameras: they can easily share photos with others.
The point-and-shoot cameras that are hit hardest by smartphones are entry-level compact cameras. Consumers usually buy these cameras just to put photos on websites like Facebook and Flikr, and for these consumers, smartphone cameras are enough. Social networks are becoming the basic way for consumers to communicate and share photos, and camera phones make it easier to share seamlessly. When the broadband connection is unstable, it is difficult to upload photos from a digital camera to a social networking site. This is another advantage of smartphones over cameras.
In summary, cameras with built-in Wi-Fi or Bluetooth are rare nowadays, as shown by data from IHS iSuppli. In 2010, digital cameras supporting Wi-Fi capabilities accounted for only 3% of shipments, and it is estimated that by 2015 it will only be 16.3%. Of course, smartphones almost always stay connected through their 3G/4G interfaces.
However, some limitations will make it difficult for mobile phone cameras to completely replace point-and-shoot cameras. The most prominent is that there is no optical zoom lens in the camera phone, and many consumers are still eager to obtain the most advanced zoom lens. As photographers focus on image quality, more advanced point-and-shoot cameras and digital single-lens reflex (DSLR) cameras will continue to be favored. These cameras have better image quality than camera phones.
Overall, digital SLR, 3D and more advanced cameras will help the camera market to avoid further declines. The high-end point-and-shoot camera market will continue to exist, even as smartphone cameras begin to erode the low-end point-and-shoot market.
Apple introduced the iPhone 4S, which offers the most advanced mobile camera on the market. It has a 8 million-pixel BSI CMOS image sensor, which can increase the light collection rate of the sensor by 73% and improve the sensitivity in low-light environments. In addition, Apple improved the lens and expanded the aperture from f/2.8 to f/2.4.
Apple also has an infrared filter to reduce common color aberrations and ghosting in small motion sensors. Apple claims that improvements in sensors and lenses have improved image quality, making it possible to print photos up to 8 x 10 inches. The iPhone 4S's video capabilities have also been increased from 720p to 1080p/30 FPS HD, which makes Apple's mobile phones comparable to most Flip-based camcorders. Even better, this phone also contains image stabilization and time noise reduction.
Other smart phones are also enhancing camera functions, such as the recently launched Titan and Radar at HTC, and cameras with f/2.2 lenses. HTC Incredible and Motorola Bionic Android also have an 8-megapixel sensor, which is comparable to the specifications of the new iPhone.
Due to ubiquity, camera phones have become one of the fastest growing areas in the digital camera market. The camera has become the standard feature of smart phones and is inseparable from mobile phone users. Camera phones not only meet today's consumers' emphasis on functional integration and convenience, but also have the biggest advantage over point-and-shoot cameras: they can easily share photos with others.
The point-and-shoot cameras that are hit hardest by smartphones are entry-level compact cameras. Consumers usually buy these cameras just to put photos on websites like Facebook and Flikr, and for these consumers, smartphone cameras are enough. Social networks are becoming the basic way for consumers to communicate and share photos, and camera phones make it easier to share seamlessly. When the broadband connection is unstable, it is difficult to upload photos from a digital camera to a social networking site. This is another advantage of smartphones over cameras.
In summary, cameras with built-in Wi-Fi or Bluetooth are rare nowadays, as shown by data from IHS iSuppli. In 2010, digital cameras supporting Wi-Fi capabilities accounted for only 3% of shipments, and it is estimated that by 2015 it will only be 16.3%. Of course, smartphones almost always stay connected through their 3G/4G interfaces.
However, some limitations will make it difficult for mobile phone cameras to completely replace point-and-shoot cameras. The most prominent is that there is no optical zoom lens in the camera phone, and many consumers are still eager to obtain the most advanced zoom lens. As photographers focus on image quality, more advanced point-and-shoot cameras and digital single-lens reflex (DSLR) cameras will continue to be favored. These cameras have better image quality than camera phones.
Overall, digital SLR, 3D and more advanced cameras will help the camera market to avoid further declines. The high-end point-and-shoot camera market will continue to exist, even as smartphone cameras begin to erode the low-end point-and-shoot market.
Apple introduced the iPhone 4S, which offers the most advanced mobile camera on the market. It has a 8 million-pixel BSI CMOS image sensor, which can increase the light collection rate of the sensor by 73% and improve the sensitivity in low-light environments. In addition, Apple improved the lens and expanded the aperture from f/2.8 to f/2.4.
Apple also has an infrared filter to reduce common color aberrations and ghosting in small motion sensors. Apple claims that improvements in sensors and lenses have improved image quality, making it possible to print photos up to 8 x 10 inches. The iPhone 4S's video capabilities have also been increased from 720p to 1080p/30 FPS HD, which makes Apple's mobile phones comparable to most Flip-based camcorders. Even better, this phone also contains image stabilization and time noise reduction.
Other smart phones are also enhancing camera functions, such as the recently launched Titan and Radar at HTC, and cameras with f/2.2 lenses. HTC Incredible and Motorola Bionic Android also have an 8-megapixel sensor, which is comparable to the specifications of the new iPhone.
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