Agency survey shows 90% of television viewers approve online video



The millennium that is closest to us is the year 2000 in the past 15 years. In fact, from this year onwards, some institutions abroad have started research on emerging online videos, trying to analyze the development of online video, so as to better advance the online video industry. Recently, Limelight Networks, the company responsible for distribution of online video CND content, has released a series of survey data showing that more than 90% of the surveyed groups said they will cancel pay TV programs at the right time and turn to watch online video.


The appearance of online video has had a great influence on traditional TV stations

The survey results are based on surveys conducted by 1,200 television viewers worldwide. The results show that 90% of consumers currently express their acceptance of online video services. They believe that the emergence of new services like online video on demand provides New choices beyond TV shows. According to the survey results, many users currently watch at least 4-7 hours of online video programs every week, and the tools they watch are not just smart network TVs, but also smart phones and tablet computers.

To some extent, online video has changed the habits of many users, but it also makes traditional cable TV operators feel stressed. And online video-on-demand programming, users have the initiative to watch the content, rather than watching television programs, like passive viewing of program content. The author believes that cable TV operators should also change their thinking, so that users can get benefits or watch more content, otherwise the market share will be eroded by online video.



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