During this year's CES, the traditional technology giant Panasonic brought a 2500 square meter booth to the Las Vegas CES exhibition. This time Panasonic did not exhibit home appliances for the first time in the exhibition hall. Yokoo Dingxian, chairman of Panasonic Electric (China) Co., Ltd. and general representative of China · North East Asia, said in an interview with People's Daily that this is a change in Panasonic's consciousness. In the future Panasonic will vigorously develop B2B business in China Will not give up the home appliance business.
B2B transformation will focus on the development of automotive business
In recent years, Panasonic has actively transformed from the B2C field to the B2B field. In the B2B field, Panasonic has positioned the automotive business as the pillar of its growth strategy. At CES 2018, facing 2030, Panasonic imagined a new social landscape from four major areas: "living space", "supply chain", "mobile" and "environment (energy)": the popularity of fully autonomous vehicles brings travel Great changes in time and space.
Yokoo Dingxian also admitted that in the future, the development of B2B business in China will also put the car business in the first place. According to reports, Panasonic is currently cooperating with BAIC as one of the three Panasonic car battery production plants. In 2017, Dalian also opened a new Panasonic car battery plant.
"In terms of the plan for the automotive business in China, one of our future goals is safety, which is to provide components and products in the field of autonomous driving, and cooperate with car companies; the other is a comfortable interior space; the third is In terms of energy, it means vehicle batteries. "
Yokoo Dingxian said, "Panasonic has more than 50 manufacturing companies in China. If sales companies are added, a total of 79 companies will conduct operator training in China every year for these candidates who will become general managers. Training, in the future business plans of these general manager candidates, you can often hear ideas about strengthening vehicle-related products, so you can also see the weight of the vehicle business in the Chinese business in the B2B business. . "
In fact, this is not the first time Yokoo has expressed his desire to expand the car business in China. During the Shanghai International Auto Show in April 2017, he had just said that Panasonic ’s revenue from China ’s car business will start from 140 in 2020. 100 million yuan, expanding to 20 billion yuan in 2022.
Yokoo has significant connections with Panasonic's automotive business. Since joining Panasonic in 1987, he has served as the technician of the chairman of the alkaline storage battery department and the head of the energy solutions department. He has an inseparable relationship with automotive energy research and development. China President of Air Conditioning Company of Equipment Machinery Society.
It is reported that Panasonic's in-vehicle business has covered fields such as new automotive energy, driver assistance systems, and in-vehicle infotainment systems, and can provide components and comprehensive solutions. Focusing on the three major areas of comfort, energy saving and safety, Panasonic is committed to providing consumers with a more comfortable and safer driving experience.
Optimistic about the Chinese market Panasonic will be more dynamic
Although he has only been serving as the general representative of China for just over eight months, Yokoo has his own understanding and understanding of the Chinese market. He said frankly that from the perspective of potential, development speed and market changes, China is better than Europe, America and Japan. He gave an interesting example to reporters, "The current Japanese market is the age of 50-year-old uncle, Europe and the United States is about 40 years old, and China is a 20-year-old youth, is a very dynamic state."
Yokoo Dingxian said that China ’s development in the past two to three years is very fast, and people ’s life scenes and work scenes have changed a lot. For example, one mobile phone can solve all problems. Or IOT is extremely high, and there are many AI devices. It can be said that China is now leading the world in these fields. "He pointed out that this is a huge opportunity for Panasonic, and Panasonic China must do Things are getting more and more.
Panasonic has been in China for 40 years and has 79 companies in China. Panasonic is looking for new partners, new businesses, and new businesses in China. We are going to do a brand new business in China, and Panasonic China will really develop the business together with Chinese partners.
"Panasonic will also be more energetic, and this is also an important job I will do in the future." Yokoo Dingxian said.
At the end of 2016, Panasonic joined the Chinese Enterprise Club, which is the third foreign company in the club. In the club, Yokoo Dingxian met many Chinese entrepreneurs, including Ma Yun, chairman of the Alibaba Group Board of Directors, and Xiaomi founder Lei Jun. "Joining the Chinese Enterprise Club will strengthen our relationship with Chinese companies." In the future, Panasonic also hopes to cooperate with local Chinese companies.
Yokoo said that he deeply felt the expectations of the Chinese market, and also saw some issues that China will face now and in the future, such as environmental pollution, food safety, and aging. For these issues, Panasonic will do its best to make efforts and actively promote cooperation with Chinese companies.
Will not give up the home appliance business to be Panasonic around consumers
According to Panasonic's fiscal year 2016 financial report, Panasonic's annual sales amounted to approximately 430 billion yuan, of which China's market sales were approximately 50 billion yuan. It is revealed that B2C business accounts for about 20% of the current Panasonic China business, and B2B business accounts for 80%.
Although the source power of Panasonic China in the future is still in B2B business, the proportion of B2B business may increase. But Yokoo Dingxian told reporters that Panasonic will never give up the home appliance business in China. He pointed out that Panasonic's brand awareness in China is very high, and it is precisely because of this brand awareness that Panasonic's B2B business in China can be developed so smoothly, these are very precious to Panasonic.
"Now Panasonic ’s products, such as hair dryers and other small appliances, are selling very well. These are the things that can be used in daily life, and the things that Panasonic can make customers like. Panasonic who makes these products can be said to be Panasonic around you. However, it is difficult for Panasonic brands in the B2B field to be exposed on the surface, so there will be a distance from customers. I think we will be Panasonic around us while deepening the B2B business, which can achieve this. It ’s home appliances. The things we should do at Panasonic should be high-quality products with Panasonic characteristics that provide value to customers. â€Yokoo Dingxian said that the home appliances that Panasonic wants to do in the future are not to sell the individual products of home appliances one by one Going out, but want to be a product group to make living space, so that these provide new value to customers.
He said that Panasonic has a lot of home appliance technology and will integrate home appliance technology into other related fields in the future. Panasonic now has 35 business divisions with a lot of technical foundations that are the same. You can take the basic technology in this business to other businesses to do. This is also the strength of Panasonic with 35 business divisions.
In 2018, for Panasonic, which is about to celebrate its centennial celebration, crossing the century is not the ultimate goal, but the beginning of the next new era.
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