From the official release of CES to China for the first time, it took a month and Sony's new 4K HDR TV can finally face the Chinese market and consumers. On February 24th, Sony TV was at the Huaihai Zhong Road, Shanghai outlet. The media experience conference was held. This is the first time Sony 4K HDR TV products have met with Chinese users. The D Series TVs X9300D and X8500D products launched on the CES were launched in full scale. The scenes were designed in a simple and stylish style to set off the unique features of the single color strips brought by Sony's new TVs.
4K HDR Creates Standard Sony Again Improves LCD Display
Sony TV will launch a new generation of products each year, and each generation of products will also be equipped with new technologies, from the 2014 B Series to the 2015 C Series to the 2016 D Series. Each generation is accompanied by the technology of the corresponding era, which shows the performance of the picture quality and the performance of the screen display analysis. The HDR term appears in 2015. The Chinese name is High Dynamic Range, specifically the high dynamic range of the brightness. , And for the current television products in order to become thinner, and backlighting has become the most important technical indicators.
Since mid-2015, HDR has suddenly become the main force in the promotion of television products. Similar to the “4K†of that year, HDR’s voice was crowned with higher hats. However, there is not a fixed standard for HDR nowadays. Each vendor will exaggerate its display effect when it promotes the technology, and may not be so magical.
This time, Sony released the 4K HDR at the CES from the technology to the industry standard. It is also the first time that the standardization of HDR imaging technology has been changed into a digital imaging standard. The video effect is from the color gamut range to the grayscale resolution. The rate, spatial resolution, time resolution, and brightness dynamic range are determined. With the development of technology, the resolution reaches 8K, and the color gamut range exceeds 80%. At present, the display effect has been excellent enough, and Sony The high brightness of 1000 nits will provide unusual HDR high dynamics, but it is the most saturated display capability that can be achieved after the brightness display has been broken.
The frame rate brought by the resolution increase in the 4K era has also increased to 60P or even higher. After the spatial color reaches a certain standard, the SDR as a new display standard may not be able to improve to a better height than the HDR. HDR came into being to make up for vacancies in the color environment, and as the first HDR to use and put it into a display environment, Sony TV, cameras, cameras, etc. can be connected in series to form a very large system to analyze the image. .
At the scene, experiencing the difference between the SDR and HDR analysis can be clearly seen with the naked eye SDR is like a state of a layer of yarn, in the case of insufficient brightness, the overall display effect is not saturated enough HDR stereoscopic simultaneous There is also no sense of immersiveness in the overall grasp, because the overall sense of brightness brings a sense of the first is very comfortable, realistic effects and better color reproduction to make the entire picture dynamic a feeling of.
Dynamic backlight creates double brightness for perfect results
Looking at the entire industry, TV development technology is still moving in the thin direction. For LCD TVs, the backlight module is a very important component. The thinner you want to do is to use LED light sources that are small enough, and the light guide plate is one of the most important components. This time, the Sony D series has once again brought “black technology†creation. The new backlight system consisting of dual light guide plates + 4 high-performance LEDs, etc. achieves accurate local light control under the premise of ensuring brightness, and thus brings the characteristics of OLED single point light emission.
Taking the flagship X9300D series as an example, the Slim Backlight Drive, a new Sony-developed dynamic backlighting system, incorporates a new edge-lit LED backlight structure that perfectly blends thinness with local light control. Compared with the traditional side-entry type, there is only one light guide plate, and the two elite light guide plates of the dynamic backlight system can achieve the effect of 1+1 greater than 2. This ensures that the body is slim and the local control ability of the backlight area is enhanced. Sony's highly-acclaimed Advanced Optical PRO technology instantly triples the brightness of the brightest area, not only does not overexpose highlights in HDR sources and loses their color details, while shadow areas are guaranteed Darker and more structured, this makes the screen more colorful and more natural color transitions.
At the same time, compared with the ordinary dynamic backlight system, the new elite version of the dynamic backlight system plus elite light control Pro, can achieve accurate local light control. Not only can the entire picture be darkened, but at the same time the highlighted part can instantaneously increase a brightness level it should reach. There is also a very important place, is still Terri charms technology, Sony HDR technology or high dynamic range is actually closely related with the color, so that with the high dynamic range, but also have a wide gamut of such a technology , a manifestation of the high color space brought about by HDR video.
2016 Black Technology still surpasses Sony from design to technology
Sony TV has two advantages in HDR. One is the industrial advantage, and the other is the technological advantage. It is derived from some advanced technologies and experiences in the professional field. In addition to HDR, Sony TV will actually be from the quality, design and ease of use this year. Three angles provide users with a better video entertainment experience. In terms of picture quality, HDR, as well as sophisticated light control, Terricolor charm, there are also new technology improvements in the image processing chip. The shock brought about by Blacktech is unmatched by other products.
At the same time, the appearance design of the D series TV is still in line with the simplest lines in life to make the TV look very easy to integrate into the modern home style. At the same time, using a variety of materials to reflect the high quality of this product, high grade and a detail of the embodiment. To be small, the remote control is the control center of the TV, and this time the design of the remote control also uses the front velvet back imitated leather design to improve the grade immediately.
As Sony's once-a-year new product upgrade, the hope it can carry is enormous. However, for users, every time Sony can bring changes, it makes expectation the next time. The currently listed X9300D has 55-inch and 65-inch versions, with official retail prices of 14,999 yuan and 2,199 yuan respectively. The official retail prices for the 55-inch and 65-inch X8500D are 8,999 yuan and 15,999 yuan respectively. Bookings can already be made at the official website and offline flagship store.
4K HDR Creates Standard Sony Again Improves LCD Display
Sony TV will launch a new generation of products each year, and each generation of products will also be equipped with new technologies, from the 2014 B Series to the 2015 C Series to the 2016 D Series. Each generation is accompanied by the technology of the corresponding era, which shows the performance of the picture quality and the performance of the screen display analysis. The HDR term appears in 2015. The Chinese name is High Dynamic Range, specifically the high dynamic range of the brightness. , And for the current television products in order to become thinner, and backlighting has become the most important technical indicators.
Sony's new D Series LCD TV
Since mid-2015, HDR has suddenly become the main force in the promotion of television products. Similar to the “4K†of that year, HDR’s voice was crowned with higher hats. However, there is not a fixed standard for HDR nowadays. Each vendor will exaggerate its display effect when it promotes the technology, and may not be so magical.
This time, Sony released the 4K HDR at the CES from the technology to the industry standard. It is also the first time that the standardization of HDR imaging technology has been changed into a digital imaging standard. The video effect is from the color gamut range to the grayscale resolution. The rate, spatial resolution, time resolution, and brightness dynamic range are determined. With the development of technology, the resolution reaches 8K, and the color gamut range exceeds 80%. At present, the display effect has been excellent enough, and Sony The high brightness of 1000 nits will provide unusual HDR high dynamics, but it is the most saturated display capability that can be achieved after the brightness display has been broken.
Simultaneous playback of 4K HDR video can see the difference in dynamic effects
The frame rate brought by the resolution increase in the 4K era has also increased to 60P or even higher. After the spatial color reaches a certain standard, the SDR as a new display standard may not be able to improve to a better height than the HDR. HDR came into being to make up for vacancies in the color environment, and as the first HDR to use and put it into a display environment, Sony TV, cameras, cameras, etc. can be connected in series to form a very large system to analyze the image. .
Sony Product Leaders Demonstrate HDR Features on-site
At the scene, experiencing the difference between the SDR and HDR analysis can be clearly seen with the naked eye SDR is like a state of a layer of yarn, in the case of insufficient brightness, the overall display effect is not saturated enough HDR stereoscopic simultaneous There is also no sense of immersiveness in the overall grasp, because the overall sense of brightness brings a sense of the first is very comfortable, realistic effects and better color reproduction to make the entire picture dynamic a feeling of.
Dynamic backlight creates double brightness for perfect results
Looking at the entire industry, TV development technology is still moving in the thin direction. For LCD TVs, the backlight module is a very important component. The thinner you want to do is to use LED light sources that are small enough, and the light guide plate is one of the most important components. This time, the Sony D series has once again brought “black technology†creation. The new backlight system consisting of dual light guide plates + 4 high-performance LEDs, etc. achieves accurate local light control under the premise of ensuring brightness, and thus brings the characteristics of OLED single point light emission.
Live X8500D TV
Taking the flagship X9300D series as an example, the Slim Backlight Drive, a new Sony-developed dynamic backlighting system, incorporates a new edge-lit LED backlight structure that perfectly blends thinness with local light control. Compared with the traditional side-entry type, there is only one light guide plate, and the two elite light guide plates of the dynamic backlight system can achieve the effect of 1+1 greater than 2. This ensures that the body is slim and the local control ability of the backlight area is enhanced. Sony's highly-acclaimed Advanced Optical PRO technology instantly triples the brightness of the brightest area, not only does not overexpose highlights in HDR sources and loses their color details, while shadow areas are guaranteed Darker and more structured, this makes the screen more colorful and more natural color transitions.
The details of the new product TV are very elegant
At the same time, compared with the ordinary dynamic backlight system, the new elite version of the dynamic backlight system plus elite light control Pro, can achieve accurate local light control. Not only can the entire picture be darkened, but at the same time the highlighted part can instantaneously increase a brightness level it should reach. There is also a very important place, is still Terri charms technology, Sony HDR technology or high dynamic range is actually closely related with the color, so that with the high dynamic range, but also have a wide gamut of such a technology , a manifestation of the high color space brought about by HDR video.
2016 Black Technology still surpasses Sony from design to technology
Sony TV has two advantages in HDR. One is the industrial advantage, and the other is the technological advantage. It is derived from some advanced technologies and experiences in the professional field. In addition to HDR, Sony TV will actually be from the quality, design and ease of use this year. Three angles provide users with a better video entertainment experience. In terms of picture quality, HDR, as well as sophisticated light control, Terricolor charm, there are also new technology improvements in the image processing chip. The shock brought about by Blacktech is unmatched by other products.
Next-generation Sony flagship product will be on sale
At the same time, the appearance design of the D series TV is still in line with the simplest lines in life to make the TV look very easy to integrate into the modern home style. At the same time, using a variety of materials to reflect the high quality of this product, high grade and a detail of the embodiment. To be small, the remote control is the control center of the TV, and this time the design of the remote control also uses the front velvet back imitated leather design to improve the grade immediately.
As Sony's once-a-year new product upgrade, the hope it can carry is enormous. However, for users, every time Sony can bring changes, it makes expectation the next time. The currently listed X9300D has 55-inch and 65-inch versions, with official retail prices of 14,999 yuan and 2,199 yuan respectively. The official retail prices for the 55-inch and 65-inch X8500D are 8,999 yuan and 15,999 yuan respectively. Bookings can already be made at the official website and offline flagship store.