Millet's upcoming TV stick products will increase the number of living rooms that belong to Xiaomi.


  
January 15 is waiting for our new millet products. In addition to the 2015 flagship mobile phone millet 5 that we have foretold, there may be a product that will play an important role in the Xiaomi Internet ecosystem - a new form of Mi Box.

According to the website of the China Quality Certification Center's mandatory product certification (also known as 3C certification), on January 8th this year, the agency had just passed certification for Xiaomi’s box product, model MDZ-15-AA. The foundry of this model is Yantai Fuhuada Precision Electronics Co., Ltd. The product certification number is.

Unlike millet's previous generations of box products, the MDZ-15-AA does not come standard with a power adapter. This means that this box product is likely to be similar to Google's Chromecast, which requires no external power supply. The HDMI interface connects to the TV and provides content.

In the past, Xiaomi has been hoping to occupy the user's living room and launched smart TV-related products such as millet boxes and millet TVs. At the end of last year, he also excavated from Sina, the editor-in-chief of senior content management experience and content, to manage the content investment and content operation of Xiaomi. Now, the volume of content providers that Milli has invested heavily has reached a fairly conspicuous level, including many BAT giant companies, such as iQIYI, Youku Tudou, and Xunlei. Xiaomi's content investment scale has now reached. The billion-dollar level may reach the level of more than a billion dollars in the future.

Ultimately, these contents will be used as back-up forces for Xiaomi's Internet service deployment based on hardware products, into Xiaomi's living room products. In the past, these products were only dragging boxes of millet boxes and millet TVs that were “without going”. If this new TV stick-shaped box product really comes out, its portability will become a very important selling point, helping Xiaomi's content and Internet services appear on more TVs and living rooms.
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