As is known to all, Zhejiang Gaohong Town is the “hometown of energy-saving lamps†and one of the three major energy-saving light source bases in China. In 2010, the output of traditional energy-saving lamp tubes in Gaohong Town has reached 1.3 billion. The annual output of capillary tubes has accounted for about 1/3 of the global output. Traditional energy-saving lamps enterprises account for more than 95% of the total number of enterprises in the town. However, in recent years, this “hometown of energy-saving lamps†has undergone a silent transformation, gradually “abandoning†traditional energy-saving lamps, and the industry has upgraded and embraced the embrace of LEDs. Currently, the largest category of LED lighting sales is general-purpose light source products – LED bulbs. Lamps, which undoubtedly become the "killer" for many enterprises to transform into the field of LED lighting and seize the terminal market, more and more lighting companies believe that the current stage is a key period for the development of LED bulbs.
LED bulbs in Zhejiang "Red Fire" price is still the focus of competition
LED bulbs can rise rapidly in the Zhejiang market in a short period of time, which is not unrelated to the wide range of applications and the wide range of channels. In the terminal market, professional lighting stores, hardware wholesale channels, commercial channels, engineering channels, e-commerce channels, etc. are everywhere LED bulbs. In addition, LED bulbs are currently one of the few LED lighting products that can be taken away. The local lighting enterprises in Zhejiang are easy to transform and produce. The production of energy-saving lamps is directly transformed into LED bulbs and other products, which has created the enthusiasm of upstream manufacturers and downstream businesses. It is very different from ceiling lights, panel lights, and ceiling lamps. The influx of a large number of lighting brands has made the terminal LED lighting market look "hot".
Product brand, price, manufacturer strength, market operation, market expansion, business philosophy, etc. When choosing LED bulb brand agent, the factors considered by the merchant can be described as various aspects. Although “price†is not the first factor, it is still the focus. Yan Xinqiang, general manager of Hangzhou Hailang Lighting, believes that in the market competition, some brands quickly seize the market through channel advantages and brand awareness. Some brands attract consumers with price advantage, and some have no channel, brand, scale advantage, no price, quality advantage. The small brands are gradually being phased out.
The price continues to fall, and the brand is better.
At present, the breakthrough and improvement of LED bulb technology has made the cost lower and lower. After several rounds of price adjustment, the market price is getting lower and lower, and the products of some energy-saving lamp brands are almost the same. The price of bulbs has dropped by nearly half this year, although the prices of well-known brands are still too high, making small brands an advantage. In the future, the price of bulbs will continue to decrease and will become more and more close to the people. In the Hangzhou lighting market, the wholesale price of LED bulbs for Run and Lighting is very low. The price of 3W LED bulbs is only 3.5 yuan, the price of 5W is 4.5 yuan, even the price of 9W bulbs is less than 10 yuan.
LED bulbs continue to infiltrate traditional enterprises into the civilian sector, LED is more favored
Almost every dealer will represent many brands, but it is very cautious in terms of brand selection. The brand of the main agent will be carefully investigated and carefully considered before deciding whether to act. Although consumers' brand awareness is weak, dealers' brand awareness is getting stronger and stronger, because they have to rely on dealers to guide consumers.
When choosing the LED bulb brand, companies that have transformed from traditional lighting to LED are more favored by us. There are three reasons: 1. Traditional lighting transformation enterprises know more about lighting, better understand products, and understand the market. 2. Traditional lighting transformation enterprises have certain channel precipitation and brand precipitation, and the market acceptance is high. 3. Traditional lighting transformation enterprises have many scales. Production advantages, cost-effective advantages are more prominent. Acting LED bulbs, the most concerned about the product cost performance and the future development of the brand. Now, overall, LED bulbs of traditional brands are more advantageous. These brands not only have guaranteed product quality, but also cost-effective.
It is understood that since last year, LED bulbs have continuously penetrated into the civilian sector, and the 3-5W bulbs for household demand have experienced explosive growth. It is expected that LED bulbs will achieve 30% growth in 2014, and market share will further increase. It is expected to account for about 20% of the total sales of indoor lighting products.
With the continuous maturity and development of LED lighting technology, the proportion of LEDs used in the market is getting higher and higher, and the performance and safety standards of products are getting more and more attention. In the next three years, LED lighting will maintain steady growth and continue to The indoor lighting market is infiltrated. LED bulbs are accelerating the replacement of energy-saving lamps, and the sales of energy-saving lamps have become unprofitable. In the next few years, LED bulbs will be developed at a high speed, energy-saving lamps will replace incandescent lamps, and LEDs will replace energy-saving lamps.
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