——Interview with Liu Yonghong, the top ten marketing person of China Lighting Industry in “Chenhui Cupâ€
Although it is not a long time to enter this industry, I have already regarded the lighting industry as my lifelong career and I am very happy to contribute to this industry. ——Liu Yonghong Taiwanese lighting company has been working hard. Reporter: Hello, Mr. Liu, thank you for accepting an exclusive interview with this newspaper. You are finally looking for the honor of the top ten marketing people in China's lighting industry. It has been unanimously recognized by people from all walks of life. What is the significance of this honor for Qianli Enterprise?
Liu Yonghong: I am very grateful to everyone for your support of my personal and Qianli lighting. I am able to look for the top ten marketing people in China's lighting industry. It is of great significance to my personal and Qianli lighting. This represents the friends in the industry and the lighting of Qianli. I personally affirmed that although it is not a long time to enter this industry, I have already regarded the lighting industry as my lifelong career and I am very willing to contribute to this industry. For Qianli Lighting, this honor represents Everyone agrees with the efforts of Taiwan-funded enterprises in this industry. Even in the past few years, Taiwan-funded enterprises have not made obvious achievements, but we still let everyone see that we have been working hard.
Reporter: During the selection period, the articles on how to effectively develop domestic market withdrawals issued by Taiwan-funded enterprises in this newspaper marketing forum have a great response in the industry. What do you think is the future development prospects and development direction of Taiwan-funded lighting enterprises?
Liu Yonghong: I think Taiwan-funded lighting companies are still promising in the domestic market. In contrast, Taiwan-funded enterprises have considerable advantages, such as: capital advantages, relatively sound management systems and methods, production scale, and quality advantages. However, it is indisputable that there are still many Taiwan-funded enterprises that are in a weak position in the domestic market. In the past, people may be unfamiliar with the mainland market as a reason to explain the failure of the operation, but in fact, familiar with the domestic market over time. Whether it is no longer an excuse. I personally think that the root cause is that Taiwan-funded enterprises are not 100% determined to do a good job in the domestic market, which directly affects the strength of market promotion, the positioning of their own brands and the depth of investment. These factors involve the adjustment of their own mentality. It is not a so-called technical difficulty. Therefore, as long as the Taiwan-funded lighting enterprises can adjust them in time, I think there is still a good chance in the domestic market.
Product and marketing are diversified. Reporters: Qianli has extended its product line from baked glass lamps to the entire home lighting sector. Nowadays, many companies in China are taking the road of extending this product line. What do you think of this phenomenon?
Liu Yonghong: I think this is a trend. Under such a trend, many companies will make corresponding adjustments. In fact, from the perspective of several relatively large lighting companies in Europe, no single company can rely on a single product to make sales scale. This is also a matter of demand and supply. Retailers need diversified products to enrich their stores, and consumers want to be able to purchase the necessary lighting products in a retail store. In such an environment, lighting companies should meet the needs of retailers and consumers as much as possible in order to stand out in the future competition.
Reporter: We know that you are familiar with the Internet and often visit our "Lighting Vision" website. Please talk about the prospects of network marketing for the lighting industry.
Liu Yonghong: I think that network technology has huge business opportunities for any industry. Different forms of sales channels can increase sales scale. Especially the network channel is more conducive to the promotion of lighting brands and can directly contact consumers. . Although there are difficulties such as collection, delivery, and after-sales service during the sales process, these problems can be solved reasonably over time. Therefore, I think online marketing is absolutely equivalent to the lighting industry. Have a future.
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