Ms. Zhang Huifen, General Manager of Raymond Impression / Reporter Xu Jinbin
"Parents give us life, let us come to the world. After our decades of hard work, we finally die. Life is endless, then what do you leave behind? Do you reflect your own life value? So learn It is more important to grasp oneself, develop oneself, and manage self. In today's society, women are no longer objects or secondary, but participate in social and market competition like men, and cannot subordinate themselves in subordinate status. However, I firmly believe that my own value is to be grasped by myself." Ms. Zhang Huifen, a teacher from the kindergarten, opened the topic of interviews.
"I have been thinking, if each of us is doing something with our heart, then there is very little that can't be done. But I think we should keep up with the times. I think so, don't give up. We must do our best to make the most of the fleeting opportunities. Two years ago, Zhang Huifen, a former distributor in the Northeast, gave up the already stable life of Nanxia Ancient Town and began to choose new challenges. Zhang Huifen himself It also began the process of role transformation.
Be sincere self
As a female entrepreneur, I feel that like many female entrepreneurs in many fields, everyone's journey or ideas are similar. We are all very hard and should have experienced many contradictions. But I think there are a few points to note: First, you must find the first priority, focus your most important energy on your first priority; second, strike a balance between work and family and rest. Once you make any promises, you can't do it anyway, you have to do it anyway. This is to know yourself, and the sincere self in the entrepreneurial process must be prepared in advance.
"In the early days of the company, because my daughter was studying in Ningbo, she always worried about her thoughts. Her thoughts were often inadvertently disrupted. There is no way, as a mother, this is a nature, so I have to leave my heart and return to Ningbo with my underage daughter to do it once. It seems to be an exchange between adults. The sensible daughter unexpectedly gave me a surprise. She said that she understood my difficulties very well and told me not to feel sorry for her thoughts." Daughter's sensibility, let Zhang Huifen have a deep Touch. At this time, she began to feel that as long as she is serious and responsible to be a sincere self, it is inevitable that it will be recognized by family, friends and the market. On the other hand, if you give up some pursuits for personal affection, although it is understandable, it is by no means the most ideal choice, and it also violates the original intention of being a sincere self. From this moment on, Zhang Huifen ended his struggle with his own thoughts and began to push forward Raymond's move.
There is an old saying in China: Children are worried about thousands of mothers. It is said that Ms. Zhang Huifen can completely let go of her apology to her daughter. It is unlikely and unappealing. But as Zhang Huifen said, the state of relaxation in which a knot is untied is the most important. If you are sincere, you will not be discounted or less discounted.
Tree Raymond brand
Ms. Zhang Huifen believes that it is very important to create a brand that needs to be determined in a long-term perspective. As for what to sell and how high to sell, this is not important; how to sell, how to promote, and what kind of business you want to become is more important.
"Raymond has come over the past few years, others are asking me, and I am also asking myself: What are we to be proud of? To this day, what is Raymond's most satisfying or satisfying market? Now I am I feel that it is the steady development and healthy accumulation of the company in the past two years. This includes the accumulation of corporate culture, the accumulation of high-quality customers, the accumulation of employee awareness and the accumulation of experience as a leader in the enterprise. Now Raymond, Zhang Huifen made a comment.
A little bit of heart, cast the Raymond brand. This is not a slogan, but the goal of all Raymond people to fight for these years, and the direction that Raymond will continue to adhere to in the future. Let's review the journey that Raymond has traveled over the past few years:
In 2003, the unique and unique VI image display became a highlight in the display of similar products. Reasonable market development strategy has made Raymond quickly become one of the well-known brands of home lighting. So far, Raymond has been insisting on its own unique style in marketing.
At the end of 2004, the company held a thank-you party, and the employees of the company and all the co-workers gathered together. The strong support and cooperation of the manufacturers have become the most powerful backing of Raymond brand promotion. Now the good relationship between Raymond and the third-party manufacturers and the stability of the third-party manufacturers have largely ensured the steady progress of Raymond products in terms of quality, service and sales. At the beginning of 2005, it took the lead in introducing the “TOM Total Quality Management†system in the lighting electrical industry to truly improve the quality to the operational level. Satisfying customers as the ultimate goal, managing the company with quality, and shaping the new corporate culture are still the core competitiveness of Raymond.
On April 8, 2005, the Leimen brand image promotion and the new listing of electrical products were successfully held. Through several years of hard work, the Raymond brand has been recognized by all partners, and has strengthened Zhang Huifen's confidence in running the Raymond brand. Raymond's brand road has taken a new step.
Ms. Zhang Huifen at the office
Take the road of sensibility
The author believes that female entrepreneurs in the new environment can give full play to the charm of leading figures in the following aspects: use rights and authorization, participation in fairness, extensive exchanges, and people-oriented. Nowadays, various fields have already broken the pattern that only men can take the helm, opening the door to opportunities for women with intuition, foresight and stimulating others. In the new situation, as long as you maximize your personal advantage, as long as you can apply your personal advantages, you will find exciting development opportunities in the transformation. We have reason to believe that pushing a cradle to push a business is no longer a problem.
The road to emotional management is a feature of Raymond's enterprise. It is necessary to apply sensibility to management. That is because you first manage yourself emotionally. Zhang Huifen believes that as a leader of women's enterprises, it is her hard work to win the trust of her subordinates through her own ability and quality. Instead of using the rights of the position itself to implement influence and demonstrate her authority, this can be done in two ways. To reflect persuasiveness. First of all, I have to be eager to learn, focus on further studies, and use advanced knowledge to enrich myself and make myself better. This is the unshakable belief of most women entrepreneurs. Zhang Huifen is currently pursuing an MBA program at a university in Guangzhou; secondly, she resists pressure and is willing to suffer. The business owner is a professional who needs to withstand professional pressure, and women must play the role of mother and wife in life. They not only have to withstand the professional pressure brought by the external environment, but also bear the pressure brought by the internal factors of the enterprise, so whether they can calmly face various pressures is also a key factor to win the trust of employees.
How Zhang Huifen applied sensibility to corporate management is reflected in her more sensible investment in the details of corporate management. Insufficient reasoning and sensibility are often considered to be the leadership style of women entrepreneurs. Zhang Huifen believes that management is science and art. Because the characteristics of women's unique personality will make her company's daily management more perceptual. This feature has many aspects in Raymond's performance: for example, inspiration innovation, Raymond has its own unique in the innovation of product innovation and promotion concept. pursue. For example, in the design of products and the promotion of corporate image, Raymond has always strived for perfection. The designers invited the top talents in Europe. In terms of image advertising, Raymond is willing to make great efforts to seek good ideas. And the whole enterprise management is full of love. Today, Raymond believes that Zhang Huifen is the result of the efforts of all Raymond people. Therefore, she is more willing to think for others, to manage her subordinates with special care of women, and to be based on a people-oriented attitude from beginning to end. In fact, many of the management details of Raymond's enterprise are deeply branded with the emotional traces of a female entrepreneur. Raymond is a growing company and a growing family of Raymonds!
Just like the theme of the 161th issue of the “One Fan Forumâ€, what kind of people are not important, and how to carefully position their development direction and development goals is the key. This is the right one, then the other difficulties will be overcome. The author also sincerely hopes that Raymond's brand road will become wider and wider, hoping to push the cradle and continue to promote the progress of Raymond.
Source: Lighting Vision
1
"Parents give us life, let us come to the world. After our decades of hard work, we finally die. Life is endless, then what do you leave behind? Do you reflect your own life value? So learn It is more important to grasp oneself, develop oneself, and manage self. In today's society, women are no longer objects or secondary, but participate in social and market competition like men, and cannot subordinate themselves in subordinate status. However, I firmly believe that my own value is to be grasped by myself." Ms. Zhang Huifen, a teacher from the kindergarten, opened the topic of interviews.
"I have been thinking, if each of us is doing something with our heart, then there is very little that can't be done. But I think we should keep up with the times. I think so, don't give up. We must do our best to make the most of the fleeting opportunities. Two years ago, Zhang Huifen, a former distributor in the Northeast, gave up the already stable life of Nanxia Ancient Town and began to choose new challenges. Zhang Huifen himself It also began the process of role transformation.
Be sincere self
As a female entrepreneur, I feel that like many female entrepreneurs in many fields, everyone's journey or ideas are similar. We are all very hard and should have experienced many contradictions. But I think there are a few points to note: First, you must find the first priority, focus your most important energy on your first priority; second, strike a balance between work and family and rest. Once you make any promises, you can't do it anyway, you have to do it anyway. This is to know yourself, and the sincere self in the entrepreneurial process must be prepared in advance.
"In the early days of the company, because my daughter was studying in Ningbo, she always worried about her thoughts. Her thoughts were often inadvertently disrupted. There is no way, as a mother, this is a nature, so I have to leave my heart and return to Ningbo with my underage daughter to do it once. It seems to be an exchange between adults. The sensible daughter unexpectedly gave me a surprise. She said that she understood my difficulties very well and told me not to feel sorry for her thoughts." Daughter's sensibility, let Zhang Huifen have a deep Touch. At this time, she began to feel that as long as she is serious and responsible to be a sincere self, it is inevitable that it will be recognized by family, friends and the market. On the other hand, if you give up some pursuits for personal affection, although it is understandable, it is by no means the most ideal choice, and it also violates the original intention of being a sincere self. From this moment on, Zhang Huifen ended his struggle with his own thoughts and began to push forward Raymond's move.
There is an old saying in China: Children are worried about thousands of mothers. It is said that Ms. Zhang Huifen can completely let go of her apology to her daughter. It is unlikely and unappealing. But as Zhang Huifen said, the state of relaxation in which a knot is untied is the most important. If you are sincere, you will not be discounted or less discounted.
Tree Raymond brand
Ms. Zhang Huifen believes that it is very important to create a brand that needs to be determined in a long-term perspective. As for what to sell and how high to sell, this is not important; how to sell, how to promote, and what kind of business you want to become is more important.
"Raymond has come over the past few years, others are asking me, and I am also asking myself: What are we to be proud of? To this day, what is Raymond's most satisfying or satisfying market? Now I am I feel that it is the steady development and healthy accumulation of the company in the past two years. This includes the accumulation of corporate culture, the accumulation of high-quality customers, the accumulation of employee awareness and the accumulation of experience as a leader in the enterprise. Now Raymond, Zhang Huifen made a comment.
A little bit of heart, cast the Raymond brand. This is not a slogan, but the goal of all Raymond people to fight for these years, and the direction that Raymond will continue to adhere to in the future. Let's review the journey that Raymond has traveled over the past few years:
In 2003, the unique and unique VI image display became a highlight in the display of similar products. Reasonable market development strategy has made Raymond quickly become one of the well-known brands of home lighting. So far, Raymond has been insisting on its own unique style in marketing.
At the end of 2004, the company held a thank-you party, and the employees of the company and all the co-workers gathered together. The strong support and cooperation of the manufacturers have become the most powerful backing of Raymond brand promotion. Now the good relationship between Raymond and the third-party manufacturers and the stability of the third-party manufacturers have largely ensured the steady progress of Raymond products in terms of quality, service and sales. At the beginning of 2005, it took the lead in introducing the “TOM Total Quality Management†system in the lighting electrical industry to truly improve the quality to the operational level. Satisfying customers as the ultimate goal, managing the company with quality, and shaping the new corporate culture are still the core competitiveness of Raymond.
On April 8, 2005, the Leimen brand image promotion and the new listing of electrical products were successfully held. Through several years of hard work, the Raymond brand has been recognized by all partners, and has strengthened Zhang Huifen's confidence in running the Raymond brand. Raymond's brand road has taken a new step.
Ms. Zhang Huifen at the office
Take the road of sensibility
The author believes that female entrepreneurs in the new environment can give full play to the charm of leading figures in the following aspects: use rights and authorization, participation in fairness, extensive exchanges, and people-oriented. Nowadays, various fields have already broken the pattern that only men can take the helm, opening the door to opportunities for women with intuition, foresight and stimulating others. In the new situation, as long as you maximize your personal advantage, as long as you can apply your personal advantages, you will find exciting development opportunities in the transformation. We have reason to believe that pushing a cradle to push a business is no longer a problem.
The road to emotional management is a feature of Raymond's enterprise. It is necessary to apply sensibility to management. That is because you first manage yourself emotionally. Zhang Huifen believes that as a leader of women's enterprises, it is her hard work to win the trust of her subordinates through her own ability and quality. Instead of using the rights of the position itself to implement influence and demonstrate her authority, this can be done in two ways. To reflect persuasiveness. First of all, I have to be eager to learn, focus on further studies, and use advanced knowledge to enrich myself and make myself better. This is the unshakable belief of most women entrepreneurs. Zhang Huifen is currently pursuing an MBA program at a university in Guangzhou; secondly, she resists pressure and is willing to suffer. The business owner is a professional who needs to withstand professional pressure, and women must play the role of mother and wife in life. They not only have to withstand the professional pressure brought by the external environment, but also bear the pressure brought by the internal factors of the enterprise, so whether they can calmly face various pressures is also a key factor to win the trust of employees.
How Zhang Huifen applied sensibility to corporate management is reflected in her more sensible investment in the details of corporate management. Insufficient reasoning and sensibility are often considered to be the leadership style of women entrepreneurs. Zhang Huifen believes that management is science and art. Because the characteristics of women's unique personality will make her company's daily management more perceptual. This feature has many aspects in Raymond's performance: for example, inspiration innovation, Raymond has its own unique in the innovation of product innovation and promotion concept. pursue. For example, in the design of products and the promotion of corporate image, Raymond has always strived for perfection. The designers invited the top talents in Europe. In terms of image advertising, Raymond is willing to make great efforts to seek good ideas. And the whole enterprise management is full of love. Today, Raymond believes that Zhang Huifen is the result of the efforts of all Raymond people. Therefore, she is more willing to think for others, to manage her subordinates with special care of women, and to be based on a people-oriented attitude from beginning to end. In fact, many of the management details of Raymond's enterprise are deeply branded with the emotional traces of a female entrepreneur. Raymond is a growing company and a growing family of Raymonds!
Just like the theme of the 161th issue of the “One Fan Forumâ€, what kind of people are not important, and how to carefully position their development direction and development goals is the key. This is the right one, then the other difficulties will be overcome. The author also sincerely hopes that Raymond's brand road will become wider and wider, hoping to push the cradle and continue to promote the progress of Raymond.
Source: Lighting Vision
1
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