On June 13th, Guangdong Kangbao Electric Co., Ltd., a well-known brand of Chinese kitchen appliances, held the “Innovative Intelligence, Integration and Win-Win – 2018 Kangbao Electric Innovation Summit Forum†in Shunde. At the forum, Kangbao Electric launched the trend. More than 50 models include kitchen cabinets, range hoods, gas stoves, water heaters, steam ovens, dishwashers, integrated stoves and other kitchen appliances. Luo Xiaojia, chairman of Kangbao Co., announced that after nearly two years of preparation and integration, Kang All of the kitchen appliances will be fully intelligent from R&D to market applications.
Online and offline integration, brand image upgrade
At the Kangbao Innovation Summit Forum, experts and home appliance industry professionals expressed different views and discussions on topics such as intelligent home appliances and online and offline marketing. Li Yongguang, vice chairman of Kangbao, pointed out that the current real estate downturn triggered the overall downward trend of the economy, driving the sales of kitchen and bathroom appliances to decline year-on-year. However, the average sales price of kitchen appliances in various categories has risen sharply in the past two years, and the proportion of high-end products is increasing. As the leading domestic disinfectant cabinet industry and the iconic brand enterprise in the industry, Kangbao has always led the development of the disinfection cabinet industry with the advantage of the inventor of the disinfection cabinet and the continuous innovation of products, and maintained the market share of 30%. Has been firmly in the sales champion. However, in the face of the current kitchen electricity market, especially the intelligentization of today, the advantages of Kangbao are weakened. Therefore, it is especially important to quickly make products intelligent and quickly make sales online and offline.
Li Yongguang said: In 2017, Kangbao has planned and laid out aspects such as intelligent new product research and development, online and offline product differentiation, brand upgrade and enhanced service system. In March 2018, Kangbao successfully hired film star Jiang Xin as the brand ambassador, and the brand and product image immediately improved. Today, the company has launched more than 50 new smart products based on the full realization of intelligence. This series of actions has pushed Kangbao into the “fast lane†of the industry. In Li Yongguang's view, online and offline integration is the trend of the times. Kangbao has taken the trend and must run faster than other kitchen and bathroom brands. Kangbao has already established an e-commerce team as early as 2010. Through eight years of operation, Kangbao E-commerce has professional and complete systematic operation experience. At present, in the Ali, Jingdong, Suning and other systems, the market share of disinfection cabinets is always the first. In other words, Kangbao understands both e-commerce and offline. This cross-border advantage is the soft power of Kangbao to overtake in the new retail mode.
Lifting sterilizer, sink dishwasher
According to Fu Zhenhua, vice president of Kangbao Electric, the most outstanding of all the innovative products launched by Kangbao is artificial AI technology and intelligence. Among them, the industry's first lift-type disinfection cupboard solves the pain point of the traditional disinfection cabinet occupying the cabinet space. The user only needs to wave by hand, and the disinfection cupboard can be easily lifted and disinfected. Kangbao lifting artificial intelligent range hood not only has the traditional large suction, "hot dry cleaning" self-cleaning function, but also can control and lift the hood by manual voice, making it easier and more convenient for users to use. In addition, Kangbao also introduced split-type desktop disinfection cabinets, automatic door-opening disinfection cabinets, curved vertical disinfection cabinets, and vertical disinfection cabinets with auras. The pursuit of innovative “ingenuity†is evident. Fu Zhenhua told reporters that in order to connect with the market and make the new products more intelligent, Kangbao has surpassed many peers in the research and design of new kitchen appliances in recent years. Taking the dishwasher as an example, this time Kangbao launched The sink dishwasher has the technical innovation and improvement of the similar products on the market; the original 14 ultrasonic washing, no need to wash the powder, natural and environmentally friendly cleaning, cleaner and no chemical residue, the use is more assured. After the launch of this new product, consumers who have tried the product are very satisfied, and the distributors are also cheering for it. I believe that it will become a star product in the kitchen power market soon.
Kangbao sink dishwasher
Breakthrough in artificial intelligence technology, Kangbao achieves overtaking in corners
Zhongyikang data shows that in the first four months of this year, kitchen and bathroom products such as water heaters, range hoods and gas stoves declined overall, and retail sales decreased by 11%, 12% and 10% respectively, and dishwashers and water purification equipment were emerging. Category growth has also slowed down. This means that despite the overall decline in the kitchen electricity market, consumers are increasingly demanding the quality and technical requirements of kitchen appliances. In the past, the production model of plagiarism and mutual imitation will be difficult to survive in the industry. In this regard, Fu Zhen, vice president of Kangbao, expressed his support. He believes that enterprises must have their own core technologies and unique products in order to innovate. According to him, Kangbao's smart kitchen power is based on cloud data technology, smart storage technology, with a powerful "brain", assisting with speech recognition technology, image recognition technology, smart storage technology, cloud data technology, robot technology, etc. The advanced technology is applied to the artificial intelligence platform, which can finally realize the unified control of the range hood, stove, disinfection cabinet, water heater, dishwasher, steaming oven and refrigerator in the family. At present, Kangbao has signed with Jingdong and Tmall. Strategic agreement, ready to deep cooperation in the Internet of Things.
Kangbao range hood
Kangbao gas stove
In this regard, senior experts in home appliances pointed out that the current domestic kitchen appliance market brand concentration is getting higher and higher, the stronger the stronger, the kitchen gas market warfare has not been as diffused as before, to Fang Tai, Boss, Midea, Vantage, Wanjiale The competition between well-known kitchen and electric appliance brands has become more and more obvious. As the leading brand of the kitchen electric disinfection cabinet segment, Kangbao must achieve the over-the-counter overtaking with the above six major brand markets; it must pass differentiated labor. Smart products and online and offline integration channels to intervene in the market, and finally become the domestic kitchen appliance industry with the attitude of industry disinfection experts and health smart kitchen appliances. These choices of Kangbao are very wise, and grasping the future development opportunities, Kangbao's future development is promising.
Earphone Headphone
Earphone Headphone,Best Earbuds Under 1500,Boult Bluetooth Earphones,Apple Bluetooth Headphones
Pogo Technology International Ltd , https://www.wisesir.net