Samsung Micro LED TV July production orders customized more than 100 市场 market

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Samsung Electronics will launch the world's first Micro LED TV production line in July, which can be customized to over 100-inch large-size TVs. However, it is estimated that each unit will cost 150 million won (about 140,000 yuan). Above the US dollar, Samsung will use the Micro LED TV and Quantum Dot TV to attack the large-size and new-generation TV market.

Korean media Asian economy quoted industry news that Samsung's Vietnam factory has completed the setting of Micro LED TV production line, and it can start mass production in July. It is only three months away from Samsung's original water plant R&D production line. It is understood that Samsung is from mainland China. The operator Sanan Optoelectronics has obtained LED chip supply, which is different from the general TV production mode. It does not make TV specifications, and adopts the method of production after the customer orders. The estimated annual production capacity is hundreds of units.

According to Samsung's related parties, since the LED LEDs use LED chips and modules, they can be customized according to customer's needs. Different from other TV production methods, the size selection has flexible space, and the supply contract has been completed with the first customer. Signed and negotiated with several companies to supply matters, in terms of 146 models, the estimated price is more than 150 million won.

Han Zongxi, president of the Samsung Image Panel Business Unit, said at the event in April that the current maximum size is 110吋 and the price is about $140,000. Although the final price will be announced in June, the size and pricing of the 110吋 product will be used as an indicator. Therefore, it is estimated that Samsung's 146-inch Micro LED TV The Wall at CES 2018 is priced at more than 150 million won.

Due to the use of chip modules, Samsung Micro LED TV products can be assembled with large-size TVs such as 146 inches as long as they are accurately installed. At present, the largest of the general TV products is Samsung's 105-inch QLED TV, and Samsung is the first to mass-produce Micro LED TVs. Helps strengthen Samsung's leading position in the TV market.

Sony used to disclose Micro LED prototypes earlier than Samsung. However, the price and technical shortage of more than 100 million won each made Sony's Micro LED TV business not successful, but there are also industry speculations. From the publication of the The Wall prototype to the actual mass production, it took at least four years, and now only a few months away from the Vietnam mass production news, breaking the industry expectations.

Samsung plans to use the quantum dot TV and Micro LED TV to attack the oversized TV market. The target is 60% of the estimated 1.8 million global TV sales of more than 65 20 in 2018. Han Zongxi will attend Infocom 2018 to expand customers. This is the first time Samsung has sent out. The career ministers participated in the rankings. Although the prototypes were displayed at CES earlier, the actual products sold by Infocom 2018 will be displayed.

On the other hand, according to the IHS survey, the shipment of TVs above 75吋 in 2018 will grow by 42.3% from 1.192 million in 2017 to 1.696 million units. It is expected to further expand to 2.274 million units in 2019 and 338.8 in 2020. According to a survey by the South Korean Institute of Science and Technology Information, the global Micro LED panel market is estimated to be 6.1 million units in 2019. It will grow at an average annual growth rate of 94.4% and reach 330 million units in 2025.

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