Recently, according to industry research organization IHS Markit data, Samsung Electronics’ TV revenue accounted for 28.6% of the global TV market in the first quarter of 2018, followed by another Korean brand, LG Electronics, with a revenue share of 17.9. %, ranked third is Japan’s Sony, accounting for 9.1%. Among Chinese brands, TCL and Hisense occupy the fourth and fifth positions respectively, with brand shares of 5.8% and 5.3%.
From the perspective of the countries where each brand belongs, Korean brands account for 46.5% of the global TV revenue, Chinese brands 21.5%, and Japan 17.7%. You know, in the first quarter of 2016, the brand share gap between the two major color TV camps in China and South Korea was only about 10 percentage points. By the first quarter of this year, the gap in the share of color TV brands between South Korea and China was getting bigger and bigger.
The reason why Korean brands can widen the share gap with Chinese companies is mainly because Samsung and LG focus on selling high-end TV products, while Chinese competitors mainly sell TV products with competitive prices. In the first quarter, Samsung, LG, and Sony accounted for 74.1% of the TV market in the 65-inch and above segment. These three companies accounted for as much as 90% of the TV market in the $2,500 and above price segment.
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