The exploration of media alliances from gatherings in the media industry

First of all, there are blogs, microblogs, and Zhuohong, who are a group of reds. Zhuoyu is the former. After the launch of the WeChat public account, this form of mobile-end blogging has been fully followed by celebrities, grassroots, mainstream media, and emerging media. At the same time, the "self-media alliance" organization's continuous introduction, let the red team huddle to get warmer to win the greater right to speak also has a very strong boost to the industry. It is with the help of self-media alliances such as “WeMeida” and “Panda” that the media industry has been able to become a success and its business practices have become more extensive and extensive. This has led to a spree from the media industry one after another.

Although the development process of the media industry is swift and violent, various self-media alliances that have sprung up after the rain have made many self-media people lose their heads. How to choose self-media alliances to truly transform the views of self-media into self-media businesses We need to make detailed observations.

What difference does WeMedia and Panda have in the end?

The "2014 China Self-Press Conference" held by WeMedia attracted Lu Wei, Secretary-General of the China Internet Association, Zhang Chaoyang, Chairman of the Board of Directors and CEO of Sohu, and Wang Gaofei, CEO of Sina Weibo, and Zhang Yiming, Founder and CEO of Headline Today, and Li Ya, President of Phoenix Network. Wu Xiaobo, a well-known financial writer, and Yang Haoyong, CEO of Dangji.com, joined and gave speeches at various celebrities. This is enough to reflect the media industry's attention to the state of the media, and it also makes it inevitable for the media industry to enter the media mainstream. The only downside is that there have been no self-employed people who have been able to embark on the stage, and it also shows that the self-employed people of WeMedia have not been able to provide enough right to speak in the 2014 crazy year of self-media concept. Let the people from the media become a real leader, WeMedia has a long way to go.

Panda played a different trick in the "2014 China Night of the Media". First of all, unlike the traditional industry gatherings, the speech stage is gone and the uniform seats are gone. Instead, the services provided by the Internet brand from the media to the guests, and the performances by the media and the well-known self-media are all replaced. People's outlook for the future. As Panda has jointly organized a number of Internet-based media brands named after animals, the entire party has become a large animal-themed party, and Panda has also taken control of this gathering called "Animal Party." Regardless of whether Panda has instigated the Pandora’s box from the media industry, the whole party still made all the participants brighten up. All the gatherings centered on the media have made it appear on the speech platforms of major industry forums. We have become spectators during the event. This kind of sincerity toward the media people still infuses different dynamism into the industry.

Which channel and content is more important from the media development path?

At the 2014 China Self-Media Annual Meeting held by WeMedia, the founder of the founder, Qing Long, mentioned that he had gathered 300 members of the media and had more than 50 million WeChat user coverage scales, and his influence was even more certain. However, the hugely announced JMedia (interface) of the Shanghai Poster Group immediately announced high-profile at the beginning of 2015 that its user coverage was already six times that of WeMedia. Although JMedia’s promotion does not include any number of fans on the media, it sounds more attractive. However, with limited resources, it is questionable whether media professionals may actually gain value in the development of their platforms. After all, most of the associations with the Upper Poster Group are dominated by mainstream media practitioners. Ultimately, the content of its production may be elitist. It remains to be seen whether the practice of attracting traffic based on the premium content of the elite will improve. In the same way, WeMedia has a certain amount of restrictions on the number of basic fans involved in attracting members. Whether or not the direction of brand development through self-media elites can be changed, it is worthwhile for more people to profit from the media dividends.

In the "2015 China Self-Media Night" organized by Panda, Shen Chen, the founder, unexpectedly claimed that the future development direction of the alliance is self-media content. Through the support of 5 million panda angel funds, and more creative media users stand together to process more outstanding content, thus stimulating the accumulation of traffic is the top priority of its development. Although the new concept needs to take time from the media people to understand and digest. However, this undoubtedly gave more creative opportunities to the people who have ideas but lacked resources and channels. Although Panda currently has more than 500 million Weibo coverage and 80 million WeChat coverage. However, Shen Chen, the founder, did not emphasize the status of her own rivers and lakes on the scale of coverage like other coalitions. Instead, with the vision of the industry's layout, they have chosen to stand together with different people from the media and take risks together.

In “2015 China’s Self-Media Night”, Panda’s founder Shen Chen defined 2014 as the “Year of the Year of the Media”. In the next year of 2015, since the beginning of the year of media development, Panda’s larger and bigger channels were able to Winning, or unique content for the king to become a mainstream media? We need to wait and see.

Since the media alliance O2O is how to layout?

It should be said that since the O2O layout of the media alliance, the panda nest brand of Panda Self Media Alliance was first introduced, and the PUB of WeMedia followed. Over half a year after its development, the Panda Wo brand has already owned three channels of “COFFICE”, “Self-Media Inn” and “Self Media Golf” to provide services for media users nationwide, and has also given more opportunities to communicate with people from the media. . WeMedia's own media "PUB" is also not inferior to that. It is said that the "2014 China Since the Media Annual Meeting" has also brought about greater business promotion for WeMedia. In any case, the O2O layout of the media alliance will also see great development in 2015. The different profit models extended by it are bound to become a bright color in the media industry.

How does the capital market see the development of the media?

Seed Ventures invested 2 million in WeMedia's angels at the end of 2013, which is a big boost to the overall industry. However, with the continuous emergence of good and bad self-media alliances, since the beginning of 2014, the media industry has also been plagued by malicious suppression from the outside world. In the second half of 2014, Wemedia made various adjustments and evolved in the industry. The contents of Panda’s self-media alliance quickly evoked the re-approval of capital. The valuation exceeded RMB 100 million and Dingyi Venture Capital’s angel round investment revived. Great hope for the development of the industry. However, which alliance will eventually use capital to lay out the industry more quickly will also become a major attraction in 2015.

Judging from the popularity of the two self-media industry gatherings, in 2015, the trend of great development from the media industry has become irreversible. But whoever will throw a bloody road in the chaos of the industry depends on how the founders play their imagination in their own camp. It is an opportunity as well as a challenge to explore the road without precedent. In order to undertake the 2014 remaining year of the media since the first year of the media, the leaders of the alliance leaders who have embarked on the wave of media transformation are playing a big game.

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