The appearance of the online video platform has greatly affected traditional television programs and diverted many TV viewers. This has become an indisputable fact. In fact, this situation does not only occur at home, but also abroad. Recently, the well-known city transfer company TNS Research released a series of survey reports and conducted a viewing survey of television viewers in Malaysia. The results show that compared with traditional television programs, Malaysians prefer to watch online video programs like YouTube.
The survey report was conducted for television viewers in Malaysia's 16 to 34 age group. The survey results show that online video is more attractive to users, especially in Malaysia, where high frequency YouTube video platforms are used. On average, television viewers The 80-minute online video program will be watched on TVs, mobile phones and other devices, much higher than the duration of watching TV programs.
There is also a very interesting phenomenon in the investigation report. That is, the elderly television viewers in Australia also have a keen interest in online video platforms. According to the survey, among TV viewers aged 55 to 60, a large number of users also choose to watch online video platforms including YouTube.
Online video has more influence on Malaysian TV viewers
The survey report was conducted for television viewers in Malaysia's 16 to 34 age group. The survey results show that online video is more attractive to users, especially in Malaysia, where high frequency YouTube video platforms are used. On average, television viewers The 80-minute online video program will be watched on TVs, mobile phones and other devices, much higher than the duration of watching TV programs.
There is also a very interesting phenomenon in the investigation report. That is, the elderly television viewers in Australia also have a keen interest in online video platforms. According to the survey, among TV viewers aged 55 to 60, a large number of users also choose to watch online video platforms including YouTube.