Introduction: There is a tricyclic theory in Uncle Zuo Lin. In the third ring of UC, the UC headline is the intersection of the three rings. To understand the UC headlines, you must first read the UCs that are the main members of the Alibaba entertainment section.
Earlier this year, the "media empire" was a new label for Ali. According to statistics, Ali has capital cooperation with 24 media organizations, and the strategic cooperation between the business and the media is countless. Although Tencent, another big Internet giant, once had also been labeled as a media empire because of its shares in a number of media groups, the same thing about the transformative power of the traditional industries, Alibaba received much more attention. Much more.
But until the UC headline was officially launched as a strategic product, Ali's strategic layout in the media field became clear. On August 23, "UC Browser" was officially upgraded to "UC". The new "UC" will enter the "Big Data New Media Platform" direction. UC's positioning is not the media, but the media platform, providing content-connected networks. Life services provide support for the upgrading of the content industry, access to the Ali entertainment cultural sector and business systems. And released big data-driven independent information application UC headlines, UC Headline International Edition UC News will also be launched in Mumbai, India on the same day. This is the official launch of UC after UC announced the test of new media distribution business in April this year. Â
Well, the above expression comes from the official expression of the August 23 launch. Behind this official speech, UC has a rather tortuous path. UC broke ground before the mobile Internet sprouted, and it can be said to be the earliest mobile browser in China. It is also the first product that pioneered mobile Internet applications and achieved success. But now whether it is UC headlines or international versions of UC news, it can be said to be following. UC headlines needless to say, but in India's "headline" category of applications, a few years ago, Shenzhen team got investment - after all, India's largest mobile product advertisers are in Guangdong.
Therefore, after fully integrating into the Ali system in 2014, the UC, which had been running for 10 years on the expressway, had to exit the expressway and go to the toll booth under the guidance of his brother Gao De Zhiling voice navigation. Â
it's not true. Â
The UC headlines are not the first time that UC has worked on content distribution. As early as 2009, the "UC Browser" that has just evolved from UCweb began to promote the distribution of novels, audio and video, and games. "Browsers have become the hottest business logic at the time by syndicating reading into the mobile Internet portal." UC has also become one of the most promising star companies in the bud of the mobile Internet. Ali began investing in UC that year.
But extensive distribution of traffic is not an optimal business plan, but it is not enough to support the ecological "business empire." Alibaba's user and data system not only gives UC's up to 400 million monthly live users a clear picture of the label, but more importantly, UC moves from a freeway with limited exports to a take-off runway.
In 2015, UC, or the Alibaba Mobile Business Group, proposed a new generation of mobile Internet platforms in parallel with tool platforms and media platforms. The extensive traffic distribution business was sorted out into the precise data advertising business by the project known as "Innolux." Consider the metaphor of the highway and the airstrip. The UC's actions in 2015 did not look much different than before. However, after the critical speed of “takeoff†appeared on the UC headlines, the speed and lane change in 2015 made it clear that the strategic significance was clear to the public. Â
There is no doubt that UC's "de-tooling" at this moment is logical. If UC wants to upgrade its business again after a lapse of 6 years, the UC headline product form is the best choice. However, as previously mentioned, this matter cannot be achieved under the Argentine entertainment block.
After all, the content is aggregated, based on user preferences, and even based on the data, product architectures such as content structure and storage are optimized. Not a new business. Â
Fragmentation of content production and content consumption is the trend of the times, and “headline†content aggregation, data collation and distribution have already been proved by the market as a “new portal†iron law suitable for mobile internet users.
Ali's big data support and more tools not only give UC the opportunity to develop "headline" products. More importantly, UC may therefore have advantages that other similar applications do not have - giving the media business operations.
This is very important, not only is the advantage of UC relative to competing products, but also an important drop point for Ali's "media" dream. Â
Must have the golden finger to increase the content, Ali's media empire has real influence. Also only this, UC's take off, can become the big event of Alibaba or even the whole Alibaba.
Adding value to content is not easy. UC has a chance to do a few things:
One is to redefine media big data. UC stands on the flow of its 400 million monthly live subscribers Jinshan, plus Ali's data assists - think about, search data searched by Shenma, e-commerce data Taobao Tmall, Gaode map scene aggregation, Sina Microblog social data, Alibaba Cloud data, etc. basically covers all the mobile internet surfing behaviors such as search, e-commerce, video, maps, social networking, applications, and games. It can be said that UC is the player who has the most opportunity to sort out the traffic of the entire network and develop the next generation of content consumption tools. No one doubts that the era of artificial intelligence is coming. Artificial intelligence systems that apply to media need a lot of media data and content consumption data. UC headlines are undoubtedly leading the half position on the starting line. Historical experience tells us that more advanced production tools determine the direction of productivity.
The second is to reshape the contents of the head. In the past five years when traditional media - or traditional content delivery models - have been broken, head and long-tailed content are basically in a state of war. Various media matrices hold long-tailed and vertically subdivided methodologies, while the head content offers IP banner. Quqin lost its meaning. In the next five years, the media content will inevitably move toward new rules and patterns. Providing users with high-quality content, as well as promoting the optimization of potential content for promotion, is a must for all media platforms to leap over, and it is undoubtedly one of the strategic objectives of the Ali Entertainment Group. In this case, UC is a field army playing a frontal battlefield. On August 23rd, UC expressed the goodwill of being a media ally using the phrase "dance with the media."
The third is the balance between user experience and commercialization. Since the birth of the commercial Internet, the business model of “secondary sales†has not changed much, and the realization of the content and the user experience have been shifting. Technological advances in big data and machine learning have opened up a subversive window to this century-old business model. Contents of "meeting demand" and "attracting interest" will reach users in an orderly manner under the new product form. The form, effectiveness, and assessment methods of business information are subject to change. Objectively, not only the number of content producers has increased dramatically, but their structure has also been extremely fragmented. Re-gathering and organizing content For UC, it is also an opportunity to rebuild the content consumer market on the premise of ensuring user experience. The re-dominance of market rules is a huge temptation for all commercial organizations. For UC, this opportunity has already been obtained. And what to do next, there is still a long road ahead for five years. Â
UC is not the same as other players entering the mobile Internet content industry. The aforementioned pioneer's description is both appropriate and inappropriate at this time. UC does not have a zero-to-zero flow burden, nor does it lack the logistical support for data tools. UC's entry points and identities should all be categorized by business models and value rulers. Â
Uncle Lin has a three-ring theory. A good company must make outstanding contributions in the three areas of capital value, social value, and industry value—well, the original version of this theory comes from Evergreen. Â
The capital value of UC does not have to say much; as an important pioneer of the mobile Internet and the world's top three mobile browsers, the social value of UC is also worthy of recognition. The most worthy of discussion, or UC's industry value - UC for the mobile Internet business ecosystem, what has been done? Compared with flow pools, data tools and business model innovations that apply to the next technology era may be the direction that UC has to prove itself—and UC is doing the same. Â
At the intersection of the three rings, it is the UC headlines. Provide content for mobile Internet users around the world, provide tools and platforms for media content producers worldwide, and gain strategic return on capital.
The UC headlines have to do this and have already had a good start. As the technology advances, it needs to iterate. Â
Finally, make an additional gossip. The current president of the Ali Mobile Business Group Yu Yongfu, in 2006 bid farewell to Lenovo Investment was invited to join the UC established in 2004. He once said to Uncle Zuolin at a dinner party where Lei Jundong was on the east. Perhaps all entrepreneurs are trying to find VPs and find CTOs. But are there any entrepreneurs who want to find a new boss for the company they founded and find their own chairman? And CEO? UC founders He Xiaopeng and Liang Jie did it.
UC's use of the highway to run into an airstrip is a good reason for him.
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