According to Canalys' latest global smart speaker market data, it seems that Google is gaining momentum. Not only has it become a well-deserved best-selling speaker with a shipment of 5.4 million, it has even successfully squeezed Amazon Echo to the top of the global smart speaker market. .
According to data provided by Canalys, in the second quarter of 2018, Google Home and Google Home Min shipped 5.4 million, successfully defending its leading position; Amazon Echo smart speakers ranked second with 4.1 million shipments. It is worth noting that this is also the second time Amazon has been surpassed by Google after the first quarter.
Tmall Elf and Xiaomi, which are the main cost-effective ones, ranked third and fourth respectively, with shipments of 5 million. Although it is worthy of recognition that Ali and Xiaomi can achieve such results in a short period of time based on the rankings alone, under the naked numbers, the shipments of Ali and Xiaomi are obviously not enough. In short, The two together can't be a Google.
In addition, it is worth being vigilant that China's smart speakers are fighting a price war, and while achieving results, they put themselves in a dangerous situation. In this regard, Canalys analyst Hattie He said: “The Chinese smart speaker market will be divided by large companies, and it is difficult for small companies to do much in terms of market share. Both Alibaba and Xiaomi rely on price wars to seize the market, despite the current users The demand for smart speakers has not yet been confirmed, but China will overtake the US market in the short term."
Undoubtedly, China’s smart speaker market is growing rapidly, and will even catch up with the US market. Of course, this provides excellent opportunities for Chinese smart speaker manufacturers including Alibaba and Xiaomi, but the opportunity lies ahead. Can you seize it? Obviously became the key to the problem. I believe no one can deny that the price war has brought immediate results, and the results are really true, but this will also cause the industry as a whole to fall into the whirlpool of "weight and light", and in the long run, this Obviously it is not conducive to the development of smart speakers.
HuiZhou Superpower Technology Co.,Ltd. , https://www.spchargers.com