May 28 can be said to be a triumph for Xiaomi. First, the "2015 Internet Queen Report" was "named", and then announced that Millet 4 straight down 200! For only 1499 yuan. The last good news is that Xiaomi broke the two online platform marketing models of the official website and Tmall flagship store and formally entered Jingdong at 10:00 am on May 28th. The cooperation method is Jingdong’s own operation. Xiaomi provides a full range of mobile phones and accessories products, including Millet Note, Xiaomi 4, Red Rice 2A, millet mobile power, millet bracelets and millet routers and other star products fully settled in, users can access through the PC, Jingdong mobile client, Wechat shopping, mobile QQ shopping, etc. into the millet Jingdong official flagship store .
From the Xiaomi Jingdong official flagship store official website home page display, a variety of products including millet note, millet note goddess version, red rice note enhanced version, red rice 2A mobile 4G version, red rice 2, millet 4 (2G RAM) mobile version, Red rice 1S, etc. is already in the state of "no goods in Beijing". Millet mobile power, millet boxes, millet portable lights, and portable wifi are available from stock. It is worth mentioning that most of the products have price increase phenomenon, such as 199 yuan millet small box labeled 219 yuan, 699 yuan millet router has become 739 yuan, 699 red rice mobile 4G version has become 738 yuan, etc. .
All products of Xiaomi Jingdong flagship store will enjoy Jingdong's delivery service, and specific areas also support speed. In addition, Xiaomi Jingdong flagship store products enjoy 59 yuan shipping, millet official website starting price is 150 yuan, buy 59-150 components accessories products, Jingdong millet flagship store is undoubtedly an advantage, but to buy mobile phones and other higher value Products, millet official website is no doubt more appropriate.
For the cooperation between Xiaomi and JD.com, rice noodles responded enthusiastically, especially to the JD.com distribution service. In addition, some people believe that Xiaomi’s move will help Xiaomi get rid of the image of “selling futuresâ€. Xiaobian holds different views. From the actual situation, most of the products entered in Jingdong millet has already achieved "off-the-shelf supply", and the most important role of Jingdong Mall in hand is still to further expand the channels for the sale of Xiaomai's goods, "selling, selling, and reselling goods." The official Tmall.com official flagship store can infer the effect of double 11 on the record sales of millet. Therefore, even if Xiaomi grasps Jingdong and Tmall with both hands, the mainstream status of Xiaomi's official website is believed not to be affected by too much. It is undoubtedly expected that Xiaomi will give up the "buy" model.
Xiaomi's cooperation with JD.com is indeed due to the consideration of boosting sales volume. It does not say that JD.com’s industry position and industry influence in this piece of 3C products. Some of Xiaomi's major competitors, including Huawei Glory and Meizu, have already taken refuge in Jingdong’s arms. There has been a marked improvement in sales volume. First, Meizu and Charm Blue note captured Jingdong’s first-quarter mobile phone sales in 2015. The cumulative sales reached 5 million units. The Charm Blue note2, which will be released on June 2, will also be launched at Jingdong Mall and participate in Jingdong. "618 big promotion." Huawei glory is even more generous in cooperation with JD. On May 26, Glory announced that it had reached a strategic purchase agreement worth RMB 10 billion with JD.com, becoming the largest purchase agreement of JD.com’s mobile phone category in 2015. In addition, 3GB. RAM glory 6 straight down 200 yuan to sell 1499, glory also to "popular 3GB large RAM flagship machine" as the slogan in Jingdong Mall for the first. The opponents have already “kept a good tree and have a good rideâ€. How can Xiaomi, who has been boosted by sales, sit back “sit on the Diaoyutaiâ€?
According to data released by market research institutions, in China, the penetration rate of smart phones has exceeded 90%, and it has entered a period of upgrading mobile phones. In the first quarter, China’s smart phone sales volume also saw a decline for the first time in nine years, with cumulative sales of 98.8 million. Ministry of Commerce, which was down 4% year-on-year and 8% lower than the previous quarter. Millet in such a large environment also experienced “fatigueâ€. After Xiaomi’s share in the Chinese market peaked in the second and third quarters of 2014, it had begun to decline, and its sales volume had slowed down year-on-year, and its chain ratio dropped seriously. Xiaomi is a “rescueâ€, on the one hand, it is trying to expand overseas markets, on the other hand, it is actively expanding domestic shipping channels, and it is undoubtedly the product of this background.
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