2015 Radio is still busy TV shows and TV boxes suffer


In 2014, SARFT vigorously rectified the TV box industry and issued rectification documents on many occasions, requesting that all brand TV boxes must be unloaded from all video site TV APPs, and interviewed about seven licensees. It was clearly stated that TV boxes without approval were not allowed. Pushing it to the market and stopping illegal cooperation with video sites and telecom operators. Several severe rectifications eventually forced all brands of TV boxes to drop off their video-based TV applications. The TV box industry was not only badly hit, but its development prospects were greatly hindered.


SARFT

While the television box industry is in an awkward situation, the SARFT has begun to manage television stations and advertisements, and issued notices on the use of the national language language in radio and television programs and advertisements. It is required that TV stations and broadcasting stations should not use irregular languages ​​and networks. term. In December, the Advertising Law (Revised Draft) was issued to require children under the age of 10 not to be advertising spokespersons.


The General Administration of Radio, Film and Television has suspended the legend of Wu Mei Niang

At the end of 2014, some media outlets broke out. Fan Bingbing’s Wu Mei Niang legend was soon stopped by the radio and television because the scale was too large. Afterwards, the big-headed version of Wu Mei Niang’s legendary revelations surprised the audience...though it calmed down the TV box market and television. When the industry finally can produce quietly, unexpectedly, the State Administration of Radio, Film and Television in 2015 has been busy again, asking what is busy, of course, is still busy managing TV dramas and rectifying the TV box industry.


SARFT's cutting-edge heroes

After Fan Bingbing’s Wu Mei Niang legend was tragically “reduced from the chest”, Shenzhen Satellite TV hit the hero of the drama and the hero of the drama was not spared. After the demon, she was also cut into the big head of the goddess... there was another big typography TV show on the market. In addition, the Internet recently broke another news that "the OTT box will experience the most severe supervision in history and no serial number can be listed." This news immediately led to panic in the TV box industry, although people in the industry believe that this is an old order. However, strict management efforts have been gradually strengthened.

Wu Chunyong, a radio and television expert, believes that the issuance of the “new regulations” is in fact a reiteration of the No. 181 document issued by the Directorate General in 2011 and can be understood as a continuation of the “net net operation”. The existing method of downloading and installing video APPs to obtain Internet content on the market is actually a kind of behavior that bypasses the broadcasting and television regulatory system, and has not reached the original intention of the “Net Net Action”. For this reason, the TV box market will be subject to strict control again. . However, while the drama and the TV box are under strict control, it is actually the user who suffers injuries. After seeing the big drama, how can the audience's vision be able to stand by it; watching the video with the TV box, without the demand resources, but also with the spirit of entertainment?
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