According to the Wall Street Journal, Japanese e-commerce giant Lotte Co., Ltd. will soon launch a smartphone game platform to enter the game industry and look for growth points beyond its core business.
According to reports, Lotte plans to create its own mobile gaming platform, influenced by the Nintendo AR game Pokemon Go and its strategy to enter the mobile gaming arena. The company is working with the US startup Blackstorm Labs to develop a platform to upload its own or third-party mobile games.
In fact, Blackstorm has raised $33.5 million this year, and investors include Lotte. Blackstorm mainly helps game developers to develop game platforms based on the Android system and not rely on Apple Store and Google Play, including chat applications and VR platforms. Therefore, it seems that it is possible for Lotte to develop a popular AR mobile game like Pokemon Go or to build a VR mobile game platform.
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