On August 26, Jufei Optoelectronics announced its first half of 2017 performance report. According to the report, Jufei Optoelectronics achieved operating income of 815 million in January-June 2017, up 24.40% year-on-year; net profit attributable to shareholders of listed companies was 72 million. , a year-on-year increase of 21.14%; net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 0.68 billion, an increase of 15.92%.
It is understood that Jufei Optoelectronics specializes in the R&D, production and sales of SMD LED products. The main business belongs to LED packaging. The main products of the company can be divided into backlight LED devices and lighting LED devices according to their applications. Backlight LED products are mainly used in mobile phones, computers, LCD TVs, car display systems and other fields; lighting LED products are mainly used in the field of indoor lighting.
At this stage, the development strategy of Jufei Optoelectronics is to deepen the LED industry, relying on backlight LEDs and lighting LEDs to expand new services such as small-pitch display LEDs, flashlights, infrared LEDs, automotive LEDs (industrial LEDs), and brightness enhancement films. Based on the existing market to increase global market share, the company expands into high-end packaging and component business. However, at present, the sales of LED lighting products of Jufei Optoelectronics is relatively small, but Jufei is optimistic about the broad market prospects of LED lighting, and will use its technological advantages, quality advantages and cost control advantages to vigorously develop the lighting LED business.
According to the semi-annual report of Jufei Optoelectronics, its LED industry revenue was 749 million, a year-on-year increase of 29.40%, and the gross profit margin was 22.84%. According to product classification, backlight LED revenue was 567 million, accounting for 69.58% of total operating revenue, up 16.66% year-on-year; lighting LED revenue was 147 million, accounting for 18.04% of total revenue, up 97.90% year-on-year. In addition, Jufei Optoelectronics mainly focuses on the domestic market, with revenue of 150 million in East China, up 105.61% year-on-year; revenue of 513 million in South China, up 7.07% year-on-year; it must be mentioned that Jufei Optoelectronics has been operating overseas in recent years. The growth was strong. In the first half of 2017, its overseas business achieved revenue of 120 million yuan, a year-on-year increase of 53.34%.
In recent years, the global economic growth has stabilized, the domestic economic growth has entered a new normal, and the growth rate has slowed down. The domestic LED industry and related industrial chains mainly undertake global industrial transfer, while benefiting from cost advantages and strong downstream product markets. Demand and market share continue to grow. At present, China has become an important production base for LED packaging and downstream products in the world. After years of accumulation, Jufei Optoelectronics has developed into a leading enterprise in domestic backlight LED packaging. The company's R&D technology, product quality and production scale are at the leading level among domestic counterparts. Especially in recent years, Jufei Optoelectronics has continuously improved its internal management level through continuous technological innovation and lean management, and has formed a series of core competitiveness:
1. Technological innovation
The company adheres to the market demand-oriented, takes the quality requirements of major international customers as the benchmark, and introduces the IPD R&D management system to comprehensively improve the R&D management level, providing customers with competitive integrated solutions and increasing global market share. Through continuous technological innovation, the company has successively launched new products with high added value. At the same time, through process improvement, improving product light efficiency, slowing down product unit price, etc., enhancing the comprehensive competitiveness of the company's products, and consolidating the leading position and improvement of the backlight LED field. Industry influence in the field of lighting LEDs.
2, product quality
The company has established a sound quality management system, effective product quality control in product design, raw material procurement, product manufacturing, product delivery, etc., established a mature quality anomaly processing, quality tracking mechanism, product quality stability to customers Widely recognized. With the automation, intelligent and information-oriented industrial 4.0 production line put into use, the company's product quality will be further improved.
3. Cost control
The company has developed into a leading enterprise in domestic backlight LED packaging, and has established a strategic partnership with mainstream material suppliers. While ensuring the quality of raw materials, it has a good ability to continuously reduce prices. The company promotes process reengineering, opens business processes end-to-end, and continuously carries out information construction, ensuring efficient operation of processes and improving management efficiency, thereby saving the company's overall operating costs.
4. Lean management
After the establishment of the company, with the smooth development of the main business, the implementation of lean management, continuous focus, quality improvement circle and improvement proposals, so that the lean management concept is deep into the bones of every employee. Through a series of lean management activities, we provide employees with a clean and beautiful office environment and improve employee quality, while continuously optimizing management, continuously improving work efficiency, promoting innovation and saving costs.
5. Corporate culture
The company's mission is to build a good development platform for employees, create value for customers, shareholders and society, and contribute to energy conservation and environmental protection. The company advocates the corporate spirit of “focusing on goals, focusing on contributions, focusing on results; facing difficulties, optimism, and excellence†and the core values ​​of “mutual respect, teamwork, lean management, hard work, customer orientation, and win-win cooperationâ€. Achieving the great vision of “taking the LED industry as the basis, becoming more sophisticated and becoming a respectable world-class enterpriseâ€. A good corporate culture has been implemented in the company, and has been effectively passed down, forming a strong executive force, thus creating greater value for customers, shareholders and society.
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