Bill Gates, who has been the world's richest man for more than 20 years, has always been the focus of media coverage, as long as he can have a high amount of hits on the topic with Bill Gates. No wonder today, Xiao Bian opened the page and was swiped by Bill Gates's news. According to reports, Bill Gates opened a 360-degree video channel on the Gear VR.
It is reported that this 360-degree video channel is called Gates Notes, and there have been 4 videos so far. In these videos, Bill Gates shared with the audience his adventures and explorations in some new technologies, and also demonstrated the potential of these new technologies and their impact on our daily lives. For example, one of the videos, called Small Innovations, tells people about the improvement of people’s lives with some small technological improvements.
As we all know, Bill Gates is the founder of Microsoft, and Microsoft released an MR head-HoloLens as early as the beginning of 2015. Why does Bill Gates choose to publish 360-degree video instead of releasing AR content based on his own product, HoloLens? What is so special about 360-degree video that attracts big brothers to see it differently?
Don't tell the truth, 360-degree video is not VR video
Some people mistakenly think that 360-degree video is VR video, but it is not. There are essential differences between 360-degree video and VR video. To put it simply, 360-degree video is actually an ordinary video with a lens moving arrangement. The audience can freely change the viewing angle, but the position and movement of the main perspective are still decided by the photographer.
The VR video requires viewers to wear a VR helmet to watch. The movement and steering of the main perspective in the movie are entirely determined by the viewer. The biggest difference from 360-degree video is that VR video allows viewers to fully immerse themselves in virtual scenes and interact with virtual environments in this virtual world.
As part of VR video, 360-degree video existed long before VR got hot. It was only because of the heat of VR that it once again got people's attention. However, 360-degree video does play a very important role in the case of poor quality VR content. Not only can we guide the audience to understand VR, but also do a good job of technology precipitation for VR video shooting. Just hope that the photographer does not confuse people's eyeballs with labels and confuse the audience with the concept of 360-degree video and VR video.
The broad prospects have attracted many big players.
Compared with VR video, 360-degree video is more grounded. As a result of this vacancy in the market, YouTube and Facebook announced support for 360-degree video in 2015. Following closely with YouTube and Facebook, Vimeo recently launched its own 360-degree video service.
On the hardware side, Jaunt and Nokia respectively released the 360-degree panoramic camera Jaunt and OZO. In 2015, at the I/O Conference, Google launched a set of 16-GoPro panoramic camera Google Jump. In order to compete with Google, Facebook also released the Surround 360 panorama camera at the F8 conference last year. In addition to the above-mentioned professional 360 panoramic cameras, major manufacturers have also released consumer-level panoramic cameras, such as the Samsung Gear 360, Insta360, NeoAirVR, and Xiaomi Mijia panoramic cameras.
The layout of 360-degree video by major manufacturers is actually equal to the layout of VR. Whether it is content or hardware, 360-degree video is the only way to VR video. Only in the 360-degree video accumulation of a good user base, improve the technology, in the future competition in VR video, we can stand firm, will not be eliminated.
Short-lived? Is there really a show?
At this stage, the production cost of VR video is very high, and the cost of producing a 4-minute VR video clip requires at least 600,000. If users want a good experience, they also need to spend a lot of money to buy a better performance VR head. At this stage, VR content production requires huge financial support. For many small content teams in China, investing in a VR animation may have to bet on the assets of the entire company. Therefore, the popularity of VR video still has a long way to go. Now 360-degree video is the mainstream.
360-degree video is characterized by a large coverage area and a low consumption threshold. The majority of users enjoy it. Compared with other immersive videos, it is easier to achieve longer-term viewing. With the continuous development of 360-degree video production technology, the 360-degree video industry has achieved certain achievements across the domestic and foreign markets.
In terms of applications, compared with flat images, 360-degree video display methods can enhance customers’ purchasing desires, such as Taobao’s “Buy+†shopping model. While attracting customers, they also experienced cutting-edge marketing tools. At present, 360-degree video technology has been widely used in real estate, tourism, automotive, hotel, education and other industries.
Although 360 video cannot achieve true virtual reality, it cannot deny its value. It can be said that a large part of VR video development depends on 360-degree video. To put it more exaggerated, most people are using VR video to access VR. Most of them are 360-degree videos that have been tagged. Therefore, 360-degree video can be considered as a user base for VR. We have no way of knowing whether 360-degree video will disappear with the popularity of VR video. We hope that everyone will not forget its silent payment.
This article is an original VRPinea manuscript, reproduced please contact:
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