Will Rolls-Royce develop to electric vehicles? Electrification is the future direction of the car

According to the British car magazine reported on July 4, Rolls-Royce global CEO Torsten Muller-Otvos pointed out that electrification is the future direction of the car, eliminating The brand has the possibility of launching hybrid models in recent years.

Muller said that customers will not accept the "compromise" hybrid model. At the same time, he said that Rolls-Royce will only introduce electric vehicles when the technology development is mature enough. At the Goodwood Speed ​​Festival, Muller said: "Electrification is the way forward for the automotive industry. This is the power support system for future car development. At present, we are not able to accurately predict when the internal combustion engine will completely withdraw from the market, and it may take a long time. Time, but it will eventually become a reality."

Will Rolls-Royce develop to electric vehicles? Electrification is the future direction of the car

In explaining why Rolls-Royce is no longer investing in hybrids, Muller said: "When faced with the technological revolution, the Rolls-Royce brand is not to some extent a 'change the rules of the game' Responding to change, and our customers are choosing to buy because Rolls-Royce can provide an extremely luxurious experience, so our changes do not allow defects to appear. Any technical or operational 'compromise' It is unacceptable, and people who are new to technology are obviously more interested in highly reliable objects."

Muller also said that Rolls-Royce can also learn from the parent company BMW's technology in the field of electrification, which will be a huge asset.

Last year, as part of the BMW Group's 100th anniversary celebration, Rolls-Royce introduced the Vision 100 concept car, a purely electric car with autonomous driving technology. However, Muller said that although Rolls-Royce may be involved in autonomous driving technology in the future, this is not the top priority of its development.

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