Selling crazy! After 60 days of high temperature, the air-conditioning company finally smiled, some brand models appeared out of stock, and some even the prototype was "grabbed." Under the "one machine is hard to find", Gree, Midea, Haier, TCL air conditioners , etc. have achieved excessive performance.
Regardless of whether it is an industry expert or an air-conditioning practitioner, most of the momentum for the 2017 cold year growth comes down to the growth in consumer demand brought about by economic growth, the stimulating effects of industrial upgrading, and the driving factors of soaring real estate demand, and even Including external climatic conditions, rural power grid transformation, etc. All factors gathered in the 17th year of the cold, and the industry also broke out in this year.
Air conditioning enters the fluorine-free era
However, behind the triumph, there is a pessimistic voice, what kind of signal is this.
On August 2nd, "Home Appliances Business" learned from the industry online that despite the explosive growth of 2017 cold year, the inventory has dropped from 40 million units to 30 million units at the beginning of the year, and the pressure on air conditioner enterprises in 2018 is still quite a lot.
According to the news from Zhong Yikang, there were more than 20 million inventories in 2017.
Aowei Cloud Network has poured a cold water on the air-conditioning market. Aowei Cloud expects that the domestic air-conditioning market will fall by about 15% in the 2018 cold year.
However, Zuo Yanzhen, general manager of Zhongyikang Brand Center, is optimistic that the 2018 cold year will continue to rise, and the increase should be between 2-5%.
In an interview with “Home Appliances Businessâ€, Zuo Yanqi said that unlike the 2017 cold year, the average price of low-end products in the air-conditioning market will tend to be stable, and the driving force for market price increases will come from structural upgrades and consumption upgrades. For the brand, to enhance the product structure and strengthen the product premium, we can seize the opportunity of price increases in the 2018 cold year.
According to the monthly retail monitoring data of Zhongyikang Line, from January to June 2017, the retail sales of inverter air conditioners , artistic cabinet air conditioners, APF air conditioners and smart air conditioners reached 14.4% and 25.2% respectively. 77.5%, 62.4%. It is the rapid growth of these high-structure products that has led to a rapid increase in the average price of air-conditioning products.
The opinions from downstream air-conditioning dealers include large retailers such as Jingdong, Tmall, Suning, and a large number of regional hypermarket dealers. More than 60% believe that the air-conditioning market can grow, and the development space is focused on upgrading and urban market. .
In fact, whether it is up or down in the 2018 cold year, it is not a pioneer for air-conditioning companies, only the martyrs.
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