Haier Debuts the World's First Mother and Baby Exclusive Appliances

OFweek Smart Home Network News May 18, the world's first Haier baby baby sets of electrical appliances for the first time a grand debut, products include air conditioning, air purifiers, washing machines, dishwashers and other four categories 11 sets of maternal and child-specific complete sets of home appliances . All along, the market lacks complete sets of electrical products designed or considered for infants and young children, making it a pain point for baby households to choose home appliances. After Haier's exclusive air purifier won praise from its mother and baby users, Haier took the lead in “one-stop” sincere service based on the in-depth study of the baby's family, aiming at the health and comfort and high quality of life of the mother and baby. Open a brand-new market for baby electrical appliances to fit the full range of healthy living conditions and needs of baby-friendly families. It is understood that Haier baby children's exclusive complete set of home appliances, or will be listed in the 17th CBME China Baby Show.

According to Haier’s baby field staff, during the exhibition, a new baby dad felt very good after seeing the baby products of Haier’s baby and child products. He asked different people at the exhibition site to ask “whether it can be purchased on site”. After learning that the exhibition did not conduct on-site retailing, the Haier baby workers who eventually found the scene learned in details how to purchase through online stores and physical stores, and they only left one after one. The small episode at the scene also shows the urgency of the need for complete sets of electrical products for baby homes.

Baby appliances are one of the most important components of family life and they are also one of the household facilities that help moms and babies get the most help. However, the brands and categories of household appliances that belong to babies and children in the industry are incomplete, and the consumer needs of babies and young children in smart homes and healthy families have not been truly satisfied. In recent years, as a global leader in home appliances and brands, Haier has conducted in-depth research on the special needs of the mother and baby consumer groups in response to this market gap and consumer pain points. It has quickly expanded and created complete sets of baby appliances to create a comprehensive, one-stop health. Life experience truly meets the ever-increasing consumer demand of the vast number of mother and child families.

Take the mother-to-infant air purifier as an example. Because the mother-infant population is in a special stage of the body, the resistance is weak, resulting in the incidence of respiratory diseases as high as 10 times that of the general population. In particular, the respiratory frequency of infants and young children is as high as 60000 times per day. The risk of respiratory injury is three times that of adults. To this end, Haier complete sets of maternal and child appliances specifically launched for the mother's and children's special body functions and sensitive breathing needs to create air-conditioning, air purifier products. Taking the KJ410F-HY01A (Z) exclusive air purifier as an example, a strong suction design is used to remove 30cm of floating dust and formaldehyde on the surface. With excellent purification performance and comprehensive bactericidal capacity, the mist, formaldehyde, and other pollution are completely eliminated. The health threats of substances and impurities safeguard every time the mother and baby breathe.

At the same time, Haier's complete sets of mother-and-baby appliances cover household appliances such as washing machines and dishwashers, focusing on strengthening hygiene and cleanliness, creating a comfortable and clean living environment for the mother and baby, reducing the chance of being infected by bacteria, and creating a healthy wall of iron and steel. Defense line. Such as MBM33-R01W washing machine with a special 95-degree baby program, through the baby wash clothing thoroughly disinfected and cleaned to ensure that your baby is in a clean, less bacteria environment.

Industry observers commented that Haier's complete set of baby electrical appliances enables all home appliances to be connected and inter-connected, giving mothers and children a full range of care, allowing users to live healthier, more comfortable and simpler and more convenient. Everything from the mother's needs, everything for the baby's healthy growth, Haier, the first to release complete sets of baby electrical appliances, the future will be more focused and in-depth maternal and child areas, provide mother-tongue people with ingenuity-level services and products, create a comprehensive, one-stop Healthy living experience provides users with the most comprehensive health care.

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