LCD prices continue to rise new OLED TV worth buying it?

LCD prices / OLED prices: Who is more worth buying?
There is no doubt that the emergence of OLED display technology is undoubtedly a huge blow to ordinary LCD TVs. In recent years, OLED TVs have also been promoted by some manufacturers as "next-generation display technologies," claiming to replace the dominance of LCDs. However, due to factors such as panel yield, the cost of OLED panels has remained high, causing many large manufacturers to give up and shift their efforts to improving LCD technology. In recent days, LCD panel prices have continued to rise, while some OLED TV products have begun to lower prices, and some 55-inch products have already reached 10,000 yuan. Some people believe that the TV market has become loose and the spring of OLED has arrived.
With regard to the advantages of OLED TVs, it is surely known to all that OLED is called the next-generation display technology. The reason is that it has a completely different display principle than liquid crystal display. Because of the self-luminous characteristics of each pixel of OLED, Can make the picture better and superior, with LCD can not be compared to contrast, so it can show a true sense of black. And its corresponding speed is extremely high, the displayed picture can be almost recognized as zero delay.
It is precisely because of these characteristics that all manufacturers see the broad development space of OLED in the future. As the technical emperor of electronic products, Sony launched the world’s first 11-inch OLED TV in 2007, but its sales performance was unsatisfactory. In 2010, sales were suspended in the Japanese market, and overseas markets stopped selling after inventory was sold out. The frustrated Sony hasn't changed OLED TVs for years.
In 2013, at the Consumer Electronics Show in CES 2013, Samsung, Sony, LG, and Panasonic introduced OLED TV products. Sony and Panasonic even formed alliances. It seems that they must compete with Koreans represented by Samsung and LG. When people think that the era of OLED has come, replacing LCD is just around the corner. The longevity of the panel, low panel output, and negative effects such as good product rate control did not keep OLED TV prices high. At that time, global shipments of OLED TV products were only 5,000, and sales were dismal. Subsequently, Samsung also stopped the research and development of OLED TVs and switched to the technology of sub-points. OLEDs only have LGs.
LCD TVs: Price increase for consumers LCD: price rises hard to hurt Many TVs with many advantages are not popular in the market because OLED TV prices are too high, in a long time, large-size OLED The panel production process is complex and the yield rate is low. At the same time, only LG Display can produce the large-size OLED panel. The annual production capacity of more than one million units is still lower than the 260 million unit shipments of LCD panels last year, which is far from meeting the market demand. demand.
At the same time, LCD TV overlord's LCD TV will certainly not stand still for more than ten years. We must know that LCD has dominated the TV display industry for more than ten years. One of the most important reasons is that the LCD's plasticity is very strong, and the new one can improve the quality of the LCD TV. The technology can be well integrated with it, and the room for improvement of LCD is unimaginable. After more than ten years of development, especially with the addition of quantum dot technology, liquid crystals have the ability to compete with OLEDs.
But even so, liquid crystal display technology still has many flaws that are difficult to solve. First of all, the liquid crystal itself cannot emit light. It is necessary to use the backlight to display the image. When the dark field image is displayed, the light leakage phenomenon cannot be avoided. At the same time, because the deflection of liquid crystal molecules takes time, which is often referred to as the “response time” problem, it is this problem that is not smooth for some users. So no matter how the liquid crystal evolves, it can't get rid of delays, smearing, and other phenomena.
The panel price increase may be the most unexpected thing in the color TV industry in 2016. It is understood that not only the panel, but also the backlight LED components, numerous chemical and optical products, and labor costs have increased in different ways. This has led to the second half of 2016. So far, the color TV market prices have increased significantly, and the Internet companies that have been hit hardest have even faced a situation of losing one. The brands we are familiar with, such as LeTV and Xiaomi, are under pressure to be forced to increase prices. The most unexpected thing is...
Only for ten thousand yuan! A variety of OLED TV crazy price cuts OLED: Suddenly cut prices is likely to popularize The most unexpected thing is that in the LCD panel prices continue to turmoil, the domestic OLED advocates Skyworth suddenly jumped out to announce price cuts, which also started the OLED TV The first shot of price cuts. It is understood that Skyworth 55-inch OLED TV prices will be reduced by 3,000 yuan, the retail price dropped by more than 20%, the price has fallen nearly 10,000 yuan. Let us see that after several years of cryptic development, OLED TVs have become more sophisticated both in technology and in the industry chain.
In fact, last year, BOE jointed Skyworth and Hass to jointly publish the first China-developed OLED TV. The announcement of domestically produced OLED TVs marks a complete bid for the Chinese television industry in the era of “lacking the core and lacking screens”. The Chinese OLED industry with independent research and development and production capabilities will usher in a new pattern of comprehensive and rapid adoption of OLED TVs. This move by BOE may realize the realization of low-cost OLED production in China, and by breaking the price barriers, the cost and even downstream product prices will be more controlled.
At the same time, LG Display decided to upgrade the existing P10 plant in Paju, South Korea, to a tenth-generation OLED plant, and has partnered with third-party equipment supplier YAS Joe to develop sedimentation equipment for the tenth generation plant. YAS has the experience of constructing sedimentation equipment for LGD's eight generations of OLED plants, which will accelerate the development time of ten generations of plant equipment. After the start of production in the future, the cost of OLED panels is expected to drop substantially. As an essential OLED screen for high-end televisions, the cost is greatly reduced, and it is bound to increase the sales volume of OLED TVs. It is very likely that OLED TVs will be popularized.
Written at the end:
In China, with the improvement of people’s living standards, the “cost-effective” era may be over. In order to pursue a better visual experience, consumers are paying more and more attention to the performance of TV quality, and Internet TV, the main battle in price warfare, is showing weakness. The situation, the entire television industry has returned to the "picture quality is king" development.
At the same time this year, Sony finally no longer sticks to the liquid crystal industry again after a lapse of four years. This also reflects the maturity of the OLED TV industry chain. Now the price of OLED TV is approaching or even lower than that of some high-end LCD TVs. Samsung in the early days of the tablet era, precisely because of the persistence of those years, eventually defeated the CRT in the first world war and established its TV market for more than ten years in the history of color TV in the world. Leading position in terms of volume, although current mainstream TV products are still LCD, OLED may well become the dominant player in the future.
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