2012 Group purchase turnover reached 21.39 billion yuan

Although it was only a few days ago that news of the “24 coupons” CEO from a well-known group-buying website was reported, the group-buying industry has indeed come out of the trough. Yesterday, the domestic group-buying navigation website group 800 released the “2012 China Group Buying Market Statistics Report”. The data show that in 2012, the national group purchase turnover exceeded 20 billion yuan, reaching 21.39 billion yuan, a substantial increase of 93.07% compared with the previous year, including Chengdu The performance was also very eye-catching. The transaction volume of group purchases increased by 165% compared with 2011. It ranked first among Midwestern cities, ranking fifth in the country after the North, Guangzhou, and Shenzhen.

In-depth life in Chengdu to buy the first city in the Midwest

According to the data released by the group 800, the total turnover of the group buying market in 2012 reached 21.39 billion yuan, an increase of 93% year-on-year in 2011. The total number of purchases reached 456 million people in the year, an increase of 45% from 2011. According to the report, after the group purchasing industry experienced its initial "enterprising" and "simply turning down", the entire group purchasing industry has undergone a year-long business form adjustment and refined management. Some group buying websites have announced that they have realized a large-scale profit at the end of 2012. .

From the perspective of cities, in 2012, the third- and fourth-tier cities became the largest “dark horse” in the group-buying industry. The total sales of third and fourth-tier cities in the year reached 9.941 billion yuan, accounting for 46.5% of the total volume, and these cities are also the same. In 2011, the proportion of the market was only less than 20%, showing the strong stamina of third and fourth-tier cities in group buying.

Although the proportion of the total share of the first- and second-tier cities has declined, Chengdu’s performance in the group-buying market remained very eye-catching last year. According to statistics, last year's group purchases in Chengdu accounted for 690 million yuan, a substantial increase of 165 million yuan from 260 million yuan in 2011. The turnover ranked first among Midwestern cities and ranked fifth in the country. Industry analysts, from this data point of view, group purchase has gone deep into the daily life of many people in Chengdu, "before watching a movie or going to a restaurant, first look at the group buying site, has become a habit of many people in Chengdu."

Successfully warming up the group buying industry in 2013 will be very lively
As the group buying market successfully picked up in 2012, group buy-out companies that had been unusually high-profile and then unusually low-key seemed to have regained their vibrancy after the weather was fine and resumed frequent media coverage. Just entered the month of January, Jingdong Mall announced the independent operation of its group buying platform. In the future, it will increase investment in group purchase business. The Wowo Group also announced in a high profile that in order to achieve profitability in December last year, CEO Xu Maodong even shaved his head to celebrate this; the general manager of glutinous rice network also contacted the media reporters in Chengdu in advance, hoping to communicate on the development of the group buying business last year...

"In 2013, the group purchase industry will be very lively." An industry source said. However, the group 800 co-founder Hu Yong believes that the group buying industry will not repeat the mistakes of the past. “The current pattern of group buying industry has basically taken shape, and the top five companies have already taken absolute advantage.” Hu Jin said that in 2012, The total share of the top five group buying websites accounted for 74.5%, which was a substantial increase compared to the proportion of 55.8% in the first five years of 2011. "The group buying competition in 2013 will be mainly a dispute over large-scale group buying websites."