According to reports, Philips decided to abandon its long-established consumer electronics business. In the future, medical equipment and lighting products will become the transformation direction of this enterprise.
Philips announced that it has sold the remaining consumer electronics business to Japan's Funai Electric. The main transaction is the sale of audio-visual, multimedia and accessories to Funai Electric in the form of a €150 million cash plus brand licensing fee. Currently, Philips' main business has turned to medical equipment and lighting products.
The deal also brought the Philips consumer electronics business, which has a history of more than 80 years, to the end. Although the business is often able to launch some creative products, its performance has worsened in recent years. Prior to this, Germany's Siemens and France's Alcatel-Lucent have also withdrawn from the consumer electronics market.
Luo Qingqi, a well-known home appliance expert, said that this series of changes is actually a microcosm of the changes in the world's consumer electronics landscape: "The main reason for this is that Philips' exit is a microcosm of the transformation of the world's consumer electronics landscape. He is a European brand and a global brand. But the electronics industry in Europe is in a recession, in the consumer electronics arena. This is related to China's Asian electronics industry, mainly China's rise."
Luo Qingqi said that the transformation of Philips is not smooth, the company is not profitable in these areas and can not continue to operate, then Philips will shrink in size, that is, Philips is not a big consumer electronics company, he turned to medical, like lighting, It is a rapid transformation, and it will face the catastrophe without transformation.
In recent years, Philips has been streamlining its business, strengthening its flexibility and focusing on fewer areas. Among them, consumer products such as electric shavers and coffee machines, as well as medical scanners and LED lighting equipment, have become the mainstay of sales.
Zhu Xinghua, manager of an electrical mall store, told reporters that in addition to small appliances, sales of other products are not ideal. That is more than a small number of small appliances, vacuum cleaners, razors, because Philips audio is sold very little, mobile phones are not as much as other sales. Philips consumers recognize small appliances, Philips small appliances and the quality is very good, the models are also very many, the counters are pretty.
Luo Qingqi said that Philips' share in the consumer electronics market is not high, and this exit will not have much impact on the market.
Philips announced that it has sold the remaining consumer electronics business to Japan's Funai Electric. The main transaction is the sale of audio-visual, multimedia and accessories to Funai Electric in the form of a €150 million cash plus brand licensing fee. Currently, Philips' main business has turned to medical equipment and lighting products.
The deal also brought the Philips consumer electronics business, which has a history of more than 80 years, to the end. Although the business is often able to launch some creative products, its performance has worsened in recent years. Prior to this, Germany's Siemens and France's Alcatel-Lucent have also withdrawn from the consumer electronics market.
Luo Qingqi, a well-known home appliance expert, said that this series of changes is actually a microcosm of the changes in the world's consumer electronics landscape: "The main reason for this is that Philips' exit is a microcosm of the transformation of the world's consumer electronics landscape. He is a European brand and a global brand. But the electronics industry in Europe is in a recession, in the consumer electronics arena. This is related to China's Asian electronics industry, mainly China's rise."
Luo Qingqi said that the transformation of Philips is not smooth, the company is not profitable in these areas and can not continue to operate, then Philips will shrink in size, that is, Philips is not a big consumer electronics company, he turned to medical, like lighting, It is a rapid transformation, and it will face the catastrophe without transformation.
In recent years, Philips has been streamlining its business, strengthening its flexibility and focusing on fewer areas. Among them, consumer products such as electric shavers and coffee machines, as well as medical scanners and LED lighting equipment, have become the mainstay of sales.
Zhu Xinghua, manager of an electrical mall store, told reporters that in addition to small appliances, sales of other products are not ideal. That is more than a small number of small appliances, vacuum cleaners, razors, because Philips audio is sold very little, mobile phones are not as much as other sales. Philips consumers recognize small appliances, Philips small appliances and the quality is very good, the models are also very many, the counters are pretty.
Luo Qingqi said that Philips' share in the consumer electronics market is not high, and this exit will not have much impact on the market.
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